1. E-commerce electronizes and digitizes traditional business processes, and replaces physical logistics with electronic flow, so that transactions can be conducted at any time and any place, thus greatly improving efficiency. E-commerce enables businesses and enterprises to "sell" to the whole world through online sales, so that customers and consumers can "buy" around the world without leaving home. E-commerce can be seven days a week. 24-hour service. It can expand its business to every place connected to the Internet. In fact, with the rapid development of communication technology, especially mobile communication technology, e-commerce has no boundaries in theory. E-commerce model connects manufacturers, sellers and consumers all over the world by establishing virtual business networks, and connects the economic interdependence among countries, enterprises and consumers more closely, forming a real global economy. E-commerce model through the establishment of e-commerce platform, re-allocation of various social resources, with a virtual digital world to simulate real business operations. Compared with the word virtual, the big market formed by e-commerce and the new market created by e-commerce are all true. The popularity of online shopping such as Taobao among modern young people is enough to show the timeliness of e-commerce. At home, you can buy almost any favorite goods with a click of the mouse. No crowds, no scorching sun, the same goods. What reason do we have to refuse more comfortable shopping methods?

2. Interactivity: Through the Internet, businesses can communicate, negotiate and sign contracts directly, and consumers can also reflect their feedback suggestions on the websites of enterprises or businesses, and enterprises or businesses should timely investigate product types and service quality according to consumers' feedback to achieve benign interaction. E-commerce can provide online customer service, realize online sales, online shopping and online payment, and enable businesses and enterprises to track customer feedback in time. The traditional business model can no longer meet the customer-centric requirements. In the traditional customer relationship management, there are some shortcomings, such as scattered customer information, unavailability of all departments, slow response, and each customer has specific needs. Under the e-commerce mode, a real customer relationship management system can be established, and the integration of customer information held by various departments can be realized by using corresponding software to avoid the loss of customer information caused by personnel changes; At the same time, CRM not only provides query and retrieval functions, but also can analyze and summarize, providing strong support for decision-making. In the modern environment, consumers quickly accept a lot of information, and their preferences are constantly changing. CRM can provide customers, especially important customers, with the most valuable value in line with their own characteristics.

Product or solution. Through e-commerce, we can promote information exchange between businesses and enterprises, internal and external information exchange, promote cooperative work between businesses and enterprises, obtain all kinds of information in time, and ensure the scientific and timely decision-making of businesses and enterprises. Customers don't have to go back and forth several times for a problem, which is conducive to the timely and proper handling of the problem, and the communication between enterprises is also liberated from cumbersome meetings. Using grid technology, employees can obtain the required resources across systems and platforms, and their coordination ability and quick response ability are strengthened, so that they can solve complex problems in a short time.