1. Wu Xiaoyun. Mobile and Interactive Service Decision Matrix and Service Classification (Monograph). Nankai University Press, 20 1 1 April.

2. Wu Xiaoyun. New global marketing strategy of service multinational companies (monograph) Gezhi Publishing House \ Shanghai People's Publishing House, August 20 10.

3. Wu Xiaoyun. Global marketing of multinational companies under the financial crisis. Gezhi Publishing House \ Shanghai People's Publishing House, August 20 10.

4. Zhuang, people. Marketing management. Beijing: Higher Education Press, 2009, 10.

5. Wu Xiaoyun. Marketing management case. Tianjin: Tianjin University Press, 200865438+February.

6. Wu Xiaoyun, Jiang Qingyun, Liu Fengjun and Wang Yonggui. Global marketing management. Beijing: Higher Education Press, 2008, 1.

7. Wu Xiaoyun. Global Marketing Strategy of Multinational Corporations in China —— Theoretical Model, Test Index and Empirical Research (Monograph). Beijing: Higher Education Press, 2006,65438+February.

Main thesis:

1. Wu Xiaoyun, Zhang Feng, Chen Huaichao. The influence of marketing standardization strategy based on strategic execution on the performance of service multinational companies. Managing the world, 20 10.6. pp98- 108

2. Zhang Feng Wu Xiaoyun. Strategic dimension and antecedent model of global service marketing--an empirical study based on 220 service enterprises. Scientific research management, June 2009.

3. Wu Xiaoyun, Kang Kai. Matrix model of global service classification based on essential characteristics of services. Journal of Shanxi University (Philosophy and Social Sciences Edition), April 2009.

4. Wu Xiaoyun, Kang Kai. The relationship between service portability, interactivity and globalization potential-an empirical test of 243 service enterprises. Economic management, 2009.438+00.

5. Wu Xiaoyun, Zhuo Guoxiong. Scale development and empirical research on influencing factors of global marketing strategy of service enterprises —— Based on the empirical research of 220 service multinational companies. Financial series, February 2009.

6. Wu Xiaoyun, Jiao Yongbing. Study on the influencing factors of customers' adoption of online banking. Nankai Business Review, 2008+02.

7. Zhang Feng and Deng. A New Concept Model of Global Service Marketing Strategy: An Analysis of the Contribution and Limitation Based on Lovelock and Yi P Model. China Journal of Marketing, 2008. 1 1.

8. Wu Xiaoyun, Xia Liu. Research on global marketing strategy dimension and scale development of service enterprises. Business economics Magazine, May 2008.

9. Deng. Reflections on the "global orientation-gradual" international business strategy of multinational corporations in China-based on the empirical data of marketing strategies of 97 multinational corporations in China. On Finance and Economics, March 2008.

10. Wu Xiaoyun, Xia Liu. The evolution track, representative viewpoints and theoretical essence of global service marketing theory. Journal of Marketing Science (JMS), 2008.438+0.

1 1. Zhang Feng Wu Xiaoyun. Model of influencing factors of marketing standardization strategy and its empirical study--taking China manufacturing multinational enterprises as samples. Management Science, June 2007.

12. Wu Xiaoyun, Jiao Yongbing. Research on international entry mode-network view. Business economics Magazine, June 2007.

13. Zhang Feng Wu Xiaoyun. An empirical study on the driving factors of global marketing strategy in China industrial market. Journal of Management, April 2007.

14. Wu Xiaoyun, Zhuo Guoxiong. Bottleneck factors and strategic countermeasures of globalization strategy of China household appliances enterprises based on CGMS model. Financial series, February 2007.

15. A Study on Global Marketing Strategy of China Multinational Corporations Based on CGMS Model —— An Empirical Study Based on 97 China Multinational Corporations. Journal of Marketing Science (JMS), 2007.6438+0.

16. Overview of global marketing theory: development stages, themes and core viewpoints. Journal of Marketing Science (JMS), February 2007.

17. Wu Xiaoyun, Zhang Wei. Analysis on Key Elements of Global Marketing of High-tech Enterprises in China: An Exploratory Study Based on CGMS Model. Nankai Business Review, June 2006.

18. Zhuo Guoxiong, Deng. Transnational operation: global brand strategy and localized management —— Based on the empirical data of Motorola mobile phone global brands and 60 related enterprises. Managing the world, 2005.438+00.

19. Wu Xiaoyun, Zhang Feng, Wei Wei. Product standardization strategy model and its empirical test —— Taking the empirical test of 60 Fortune 500 multinational companies in China as an example. Nankai Business Review, March 2005.