"You only smell my perfume, but you can't see my sweat; You have your rules and I have my choices; You deny my present, I decide my future; You laugh at me for having nothing and not being worthy of love. I pity you for always waiting. You can despise our youth, and we will prove whose era this is. Dreams are destined to be lonely, and there is no doubt and ridicule along the way, but so what? Even if you are black and blue, you should live beautifully. I am Chen Ou, and I speak for myself. "
Chen Oushi's sentence pattern is: Its sentence pattern is "You have XX, I have XX. You can XX, but I will XX ... but so what, even if XX, I want xx. I am XX, I speak for myself! "
In Weibo, WeChat and other new media, since the media era, the spread of a message is very convenient and fast. Careful observation of "Chen Ou -ti" reveals that what it writes is full of a spirit of self-mockery, self-confidence and struggle, just like "Suspended Spring", which fits the psychology of a large part of people at present. In addition, Chen Ou is the CEO of Jumeiyou. In our opinion, he is a successful person and an inspiring example. Under the guidance of some professionals (e-marketers), such sentences can be easily circulated and imitated on platforms such as Weibo.
I think the marketing of sports in Chen Ou, like most "sports" marketing, relies on the convenience of information on the Internet and the teasing psychology of netizens to achieve the purpose of promotion, and there is nothing innovative.