Current location - Education and Training Encyclopedia - Graduation thesis - Main contents of management research methodology
Main contents of management research methodology
Management research methodology explores the norm and structure of management research process, that is, research logic, in order to improve the efficiency and quality of research and paper writing. The book is divided into six chapters: the first chapter discusses the relationship and characteristics between management discipline research and natural science, social science and humanities research; The second chapter discusses the basic elements of management research; The third chapter, management research design, describes all aspects of normative research work and expounds the importance and content of "theme first" and "hypothesis tree"; The fourth chapter introduces various data observation methods that may be used to demonstrate the research hypothesis; The fifth chapter is data analysis, which introduces descriptive statistics and inferential statistics methods in management research from the perspective of application; The sixth chapter summarizes the main points of writing management graduation thesis with innovative mode.