1, concept

The core of the research report is to reflect and analyze objective facts realistically. The research report mainly includes two parts: one is investigation, and the other is research. Investigation should go deep into reality, accurately reflect objective facts, do not rely on subjective imagination, understand things as they are, and study materials in detail. Research, that is, on the basis of grasping objective facts, carefully analyzes and thoroughly reveals the essence of things. As for the countermeasures, some opinions can be put forward in the research report, but they are not the main ones. Because the formulation of countermeasures is an in-depth, complex and comprehensive research process, whether the countermeasures put forward in the research report are adopted or promoted to policies must be pre-evaluated by policies.

The investigation report is the summary of the whole investigation work, including planning, implementation, collection and arrangement, the crystallization of the labor and wisdom of the investigation researchers, and one of the most important written achievements needed by customers. It is a form of communication and exchange, and its purpose is to convey the results of investigation and strategic suggestions to managers or other personnel who hold special positions. Therefore, it is the responsibility of the report writer to carefully write the investigation report, accurately analyze the investigation results and clearly give the investigation conclusion.

2. Analytical methods

Macroeconomic environment information:

? Based on PEST analysis model, this paper analyzes the industry development environment from four aspects: political and legal environment, economic environment, social and cultural environment and technical environment, so as to help enterprises understand the present situation and development trend of the industry development environment.

? Supply and demand of major upstream and downstream industries, price changes of major raw materials and influencing factors.

? Industry competition pattern and trend; The gap with foreign enterprises in technology research and development; Investment Layout of Multinational Corporations in China Market

Analysis of micro-market environment:

? The current market capacity, market scale, development speed and competition of the industry.

? Major enterprise scale, financial status, technology research and development, marketing status, investment and mergers and acquisitions, product types and market share, etc.

? Customer demand analysis: the scale, bargaining power and demand characteristics of products purchased by consumers and downstream industries.

? Import and export market: the present situation and prospect of industrial products import and export market

? Product market situation: product sales situation, demand situation, price change, technology research and development situation, the influence of changes in main sales channels of products, etc.

? Key regional markets: key distribution areas of major enterprises, customer gathering areas, industrial clusters and investment migration and changes in industrial areas.

Key factors of industry development and development forecast;

Analyze the main sensitive factors and influences that affect the development of the industry; Forecast the development trend of the industry in the next five years; Entry opportunities and investment risks of the industry; It provides reference for enterprises to formulate industry market strategy and predict industry risks.

3. Characteristics

Have a clear purpose

Investigation report is different from investigation report, because some things (such as cases, accidents and disasters) happen before investigation, and then the report is written. The writer of the research report must consciously take the research as the purpose, work out a feasible research plan according to the needs of society or work, that is, change passive adaptation into planned active writing practice, proceed from a clear pursuit, often go deep into the front line of society, constantly understand new situations and problems, consciously explore and study, and write valuable research reports.

Pay attention to the facts

The research report emphasizes facts. It explains the problem through the factual materials obtained from the investigation, clarifies the viewpoint with the factual materials, reveals the regular things, and draws a conclusion that conforms to the objective reality. The research report is based on objective facts, all analysis and research must be based on facts, and the conclusive facts are the value of the research report. Therefore, respecting objective facts and speaking with facts are the biggest characteristics of the research report. The materials written in the research report must be true and correct, and the time, place, events, background introduction and data citation involved in the research report must be accurate and true. All the materials are well-founded, and you can't listen to hearsay. Only by speaking with facts can we provide experience and methods to solve problems, and the conclusions of the study can be convincing. If the research report loses its authenticity, it will lose its scientific value and application value.

On rationality

The main content of the research report is facts, and the main expression is narration. But the purpose of the research report is to summarize opinions from these facts, and opinions are the soul of the research report. Therefore, if you have a lot of materials, you may not be able to write a good research report, but you need to analyze and synthesize what you have studied, and then refine your views. The research on materials should be carried out in a scientific way under the guidance of correct ideas? From here to there, from outside to inside? Process, from the different stages of the development of things, find out the dominant and essential things, grasp the internal laws of things, use the materials that can best explain the problem, and make reasonable arrangements, so as to clarify the facts and explain the views. Therefore, it is necessary to make appropriate comments on the basis of facts and express the theme of the paper. What are we talking about? Make the finishing point? The pen. The research report is closely related to the facts, and requires narrative to be greater than discussion, and narrative discussion should be combined. If the discussion is greater than the narrative, it becomes an argumentative paper. Therefore, it is necessary to prevent only narrative without discussion and unclear views; We should also prevent empty discussions and disjointed discussions. Narration and discussion are the main characteristics of research report writing.

terse language

The language of the research report is concise and clear. This style is full of materials and a little discussion. It does not require delicate description, as long as there is simple and simple language to report the objective situation. However, because the research report also involves readability, the language can sometimes be lively, and the vivid language of the masses can be adopted appropriately. At the same time, pay attention to the use of some simple and vivid metaphors to enhance the vividness and vividness of reasoning. But the premise must be to explain the problem.

4. Report type

1, which can be divided into market demanders' research report (consumer research report) and market suppliers' research report (producer research report) according to service objects.

2. According to the research scope, it can be divided into national market research report, regional market research report and international market research report.

3. According to the frequency of research, it can be divided into regular market research reports, regular market research reports and temporary market research reports.

4. According to the research object, it can be divided into commodity market research report, real estate market research report and financial market research report.

5. Report format

title

The research report should use the title that can reveal the content center, and the specific writing method is as follows:

(1) The title of the research report is the title of the document. The titles of such research reports are mostly composed of reasons and language, which are plain and calm, such as the Research Report on Intellectual's Economic Life; There are also some interviewees and? Investigation? Two words, such as "intellectual inspection".

(2) The title of the research report is generally the title of the article. The title of this kind of research report directly reveals the center of the research report, which is very concise, such as "the old people in this city have their own interests".

(3) The title of the research report is the question title, such as "? A debt of gratitude? When? " This is the title writing commonly used in typical research reports, which is characterized by attraction.

(4) The title of the research report is a combination of positive and negative topics, which is a common title of the research report. Especially the writing methods of typical experience research reports and new things research reports. The theme reveals the ideological significance of the investigation report, and the subtitle indicates the items and scope of the investigation report, such as "deepening the mechanism of factory affairs disclosure and innovating the methods of ideological and political work?" Investigation on deepening the publicity system of factory affairs in Jiang 'an Depot of Wuhan Branch.

main body

The text of the research report includes three parts: preface, text and conclusion.

(1) Preface

The preface of the research report briefly describes why this problem (work, events, people) was investigated. Time, place, object, scope, process and method of investigation; The basic information, historical background and conclusions after the investigation of the respondents. The focus of these aspects is determined by the author according to the purpose of the investigation, and it is not necessary to cover all aspects.

There are many methods at the beginning of the research report, some attract readers' attention, some use questions, some come straight to the point, some connect the preceding with the following, some make the finishing point, and there is no fixed form. However, it is generally required to stick to the main idea and prepare for the main part. Words should be concise and general.

(2) Theme

This is the backbone and core of the research report, the extension of the quotation and the basis of the conclusion. This part mainly states the truth, gains and lessons of the facts, that is, what is the main content of the investigation and why. The main part should include a lot of materials, right? There are many people, many things, many problems, many specific practices, and many difficulties and obstacles. Therefore, it is necessary to carefully arrange the level and structure of the research report and show the theme step by step.

The narrative and exposition of facts in the research report are mainly written in this part, which is an important part of fully expressing the theme. Generally speaking, the structure of the main body of the research report has about three forms:

Transverse structure. That is to say, make a comprehensive analysis of the content of the survey, closely focus on the main idea, and summarize it into several questions according to different categories, and each question can be subtitled. And there are often a few small problems in every question. This structure generally adopts the format of typical empirical research reports. This kind of research report has a clear point of view and a prominent center, which makes people clear at a glance;

Vertical structure. There are two forms, one is to describe and discuss according to the cause, development and order of the investigation. This structure is often used in the writing of general investigation reports and investigation reports that expose problems, which helps readers to have a thorough and comprehensive understanding of the development of things. First, arrange the structure step by step according to the achievements, reasons and conclusions. This form is often used in general comprehensive research reports;

Integrated structure. This research report has both vertical and horizontal characteristics, interspersed with each other and organized materials. Generally speaking, this research report adopts a vertical structure when describing and discussing the development process, and a horizontal structure when writing the harvest, knowledge and lessons.

No matter what the main structure of the research report is, it should be clear-cut, coherent, detailed and appropriate, closely linked and in-depth in order to better express the theme.

(3) End

The conclusion is the inevitable result of the analysis, induction and solution of the research report. Different research reports have different endings. Generally speaking, the research report has five endings: summarizing the research report, summarizing the main points, deepening the theme and improving people's understanding; Look forward to the development of things, put forward the direction of efforts and inspire people to explore further; Put forward suggestions for leaders' reference; Write out the existing problems or deficiencies and explain the problems that need to be studied and solved in the future; Supplementary explanation of situations or problems that are not covered in the text but are worthy of attention.

In short, the end of the research report should be concise and powerful, and it is not necessary to write a long story.

Step 6 write

Writing content

1, title page

The title page points out the theme of the report. Including the name of the customer company, the name of the market research company and the report date. The title of the investigation report should be as relevant as possible, but it should also indicate the nature of the investigation project in general.

2. Contents

3. Summary of survey results and relevant suggestions

This is the core of the whole report, short and to the point. In this way, readers can not only have a general understanding of the survey results, but also get more information from the following articles. The summary of relevant suggestions includes necessary background, information, important findings and conclusions, and sometimes some reasonable suggestions are put forward according to the needs of readers.

4. The main part of this paper.

Including the details of the whole market survey, including survey methods, survey procedures and survey results. The description of the survey method should explain as clearly as possible which method was used and provide the reasons for choosing this method. A considerable part of this paper should be figures, tables, and explanations and analysis of these. The analysis should be described in the most accurate and appropriate sentences, with rigorous structure and certain logic in reasoning. In this part, it is generally necessary to explain the shortcomings in the investigation clearly and not be vague. If necessary, it is necessary to clearly analyze the extent to which the shortcomings affect the accuracy of the survey report, so as to improve the credibility of the whole market survey activity.

Writing program

The writing of the research report should go through the following five procedures:

1, determine the theme

Theme is the soul of research report, which is of decisive significance to the success or failure of research report writing. Therefore, to determine the theme should pay attention to:

The theme of the report should be consistent with the theme of the investigation;

Redefine the theme according to the results of investigation and analysis;

The theme should be small and focused;

Coordinate with the title to avoid inconsistency.

2. Choose materials

The systematic and complete "survey data" obtained through statistical analysis and theoretical analysis still need to be carefully selected when organizing the survey report, and it is impossible and unnecessary to write the whole report, so we should pay attention to the selection. How to choose materials?

① Select materials related to the theme, and remove irrelevant, irrelevant, secondary and unimportant materials to make the theme concentrated, distinct and prominent;

(2) Pay attention to the combination of point and surface of materials. The materials should not only support a certain point in the report, but also support each other to form a surface? Atmosphere? ;

(3) among the existing useful materials, compare, identify and select the best materials to support the author's point of view, so that each material is equal to one.

3. Layout and Outline

This is the key link in the conception of the research report. Layout refers to the expression form of research report, which is embodied in the outline and is the "skeleton" of the article. The process of drawing up an outline is actually a process of further classifying and structuring the investigation materials. The principle of the framework is: "around the theme, step by step, interlocking." Outline or skeleton is characterized by its inherent logic, which requires clear outline and distinct levels.