Investigation report is to investigate and understand a situation, an event, an experience or a problem, study all the information and materials learned in the investigation, reveal the essence, find out the law, sum up the experience, and finally state it in writing. This is a research report and an important applied style.
Directory [hidden]
concept
Characteristics of research report
Types of research reports
research report format
Guide to writing research reports
[Edit this paragraph] concept
The core of the research report is to reflect and analyze objective facts realistically. The research report mainly includes two parts: one is investigation, and the other is research. Investigation should go deep into reality, accurately reflect objective facts, do not rely on subjective imagination, understand things as they are, and possess materials in detail. Research, that is, on the basis of grasping objective facts, carefully analyzes and thoroughly reveals the essence of things. As for the countermeasures, some opinions can be put forward in the research report, but they are not the main ones. Because the formulation of countermeasures is an in-depth, complex and comprehensive research process, whether the countermeasures put forward in the research report are adopted or promoted to policies must be pre-evaluated by policies.
The investigation report is the summary of the whole investigation work, including planning, implementation, collection and arrangement, the crystallization of the labor and wisdom of the investigation researchers, and one of the most important written achievements needed by customers. It is a form of communication and exchange, and its purpose is to convey the results of investigation and strategic suggestions to managers or other personnel who hold special positions. Therefore, it is the responsibility of the report writer to carefully write the investigation report, accurately analyze the investigation results and clearly give the investigation conclusion.
[Edit this paragraph] Characteristics of the research report
1, highly targeted, focusing on the work priorities of a period and focusing on the actual situation.
2. Speak with facts, based on fully conclusive facts, and exaggeration and fiction are not allowed.
3. Reveal the essence of things, summarize and analyze the investigation facts, reveal its essence, and clarify the objective laws.
[Edit this paragraph] Types of research reports
1, which can be divided into market demanders' research report (consumer research report) and market suppliers' research report (producer research report) according to service objects.
2. According to the research scope, it can be divided into national market research report, regional market research report and international market research report.
3. According to the frequency of research, it can be divided into regular market research reports, regular market research reports and temporary market research reports.
4. According to the research object, it can be divided into commodity market research report, real estate market research report, financial market research report and investment market research report.
[Edit this paragraph] Research report format
Title page: 1, title 2, customer (client) 3, research company 4, date content directory 1, chapter title and subtitle,
Attached page number 2, table of contents 3 and appendix table of contents
Executive summary 1, brief objective 2, brief research methods 3, brief main research results 4, brief conclusions and suggestions 5, and other relevant information (such as special technology, limitations and background information).
Analysis and results (detailed) 1, basic survey information 2, general introduction and analysis type 3, tables and charts 4, explanatory text conclusions and suggestions.
Investigation method 1, research type, research intention, general definition 2, sample design and technical regulations a, sample unit definition b, design type (probability and non-probability, particularity) 3. Questionnaire A, general description B, discusses the use of special types of questions 4. Particularity issues or considerations. Limit a, sample size limit b, sample selection limit c, other restrictions (sampling error, timing, analysis, etc. Appendix 1, questionnaire 2, technical appendix (such as statistical tools and methods) 3. Other necessary accessories (such as
[Edit this paragraph] Research Report Writing Guidance
1. The title page points out the theme of the report. Including the name of the customer company, the name of the market research company and the report date. The title of the investigation report should be as relevant as possible, but it should also indicate the nature of the investigation project in general.
2. Contents
3. Adjust ... >>
Question 2: How to write a paper on market research and analysis? You wrote a car market survey.
On the present situation and development of automobile network marketing in China
By the end of 2000, there were 654.38+200 million netizens in the world, covering more than 240 countries and regions, and there were about 22.5 million netizens in China, reaching 40 million by the end of 2006. More and more netizens have laid the foundation for the development of online marketing. With the rapid development of global economy and trade, especially under the background of China's formal entry into WTO, the online marketing of China's automobile products will surely become one of the important marketing forms in the 2 1 century.
1
Network marketing is the product of the combination of enterprise marketing practice, modern information communication technology and computer network technology. Refers to various marketing activities (including network research, network new product development, network promotion, network distribution, network services, etc.). ) is an enterprise based on electronic information technology, with computer network as the medium and means. Simply put, network marketing is a marketing model centered on customer demand, which is the networking of marketing. Network marketing can make the marketing activities of enterprises always combine with the three elements of flow (information flow, capital flow and logistics) and run smoothly, forming a virtuous circle of enterprise production and operation.
The demand of social members or groups for material products and spiritual products in work, labor, life and entertainment has formed a demand market for material products and spiritual products. In order to meet this market demand, producers and enterprises of material products and spiritual products have been driven and produced. A product production and sales process is completed when producers or production enterprises push the material products and spiritual products they produce to the market as commodities, sell them to demanders (users and consumers) in some way, and meet their requirements through after-sales service. In this process, the market and marketing system have played a very important role.
As far as automobile products are concerned, both vehicle products and spare parts products must enter the automobile market and be sold to users in a certain way through the marketing system.
One,
2. Discussion on automobile marketing system.
In the planned economy period, automobile production enterprises did not have the direct right to sell their automobile products to users, and automobile products were purchased and sold by the state.
Now, China has entered the period of market economy, or is in the transition period from planned economy to market economy. For automobile products, the state no longer unified purchase and sale, but the automobile production enterprises directly face the market and users. In this way, the automobile sales channel in the planned economy period has not adapted to the market economy model, but must establish a new automobile marketing system that can adapt to the market economy model. The new automobile marketing system organically links automobile manufacturers, dealers and users. Because of the different economic strength and marketing strategies of automobile manufacturers and dealers, there are two modes to choose from in automobile marketing system: integrated production and marketing system and separated production and marketing system.
2. 1 integrated production and marketing system
The automobile marketing system integrating production and sales means that automobile manufacturers invest financial resources, material resources and manpower to set up their own automobile sales companies, automobile direct sales centers, automobile direct sales stores and automobile sales service stations to directly sell their own automobile products. This kind of marketing system can only be done by large automobile enterprises with strong economic strength. This marketing system can completely control the distribution right of automobile manufacturers to their products, facilitate the implementation of their own marketing strategies, and directly understand the opinions and information of users. However, this marketing system also makes the investment of automobile production enterprises too large and increases the sales cost. The marketing system of this system belongs to an enterprise itself, which is exclusive and cannot be shared with other enterprises.
2.2 Separation of production and marketing system
The automobile marketing system of separation of production and sales means that automobile manufacturers only care about the production of automobile products and do not sell automobile products directly to users. The sales of automobile products are directly faced with independent automobile dealers, who want to operate automobile products of different enterprises and brands. The automobile marketing system of this system will continue to develop and improve with the increase of automobile production and possession, the maturity and expansion of automobile market and the formation of large and small automobile dealers. The marketing system of this system can greatly reduce the investment of automobile production enterprises and reduce the sales cost; The marketing system of this system is not exclusive and enterprises can enjoy it; This marketing system is conducive to the specialization of automobile production and the marketization and socialization of automobile sales.
2.3 the choice of marketing system
Before the production and possession of automobiles in China were not very large, the development of the automobile market was not mature enough, and a team of reliable and capable automobile dealers did not form. & gt
Question 3: How to write the "comparative analysis" of the paper? The comparative analysis method is natural science,
One of the commonly used analytical methods in society and daily life.
Comparative analysis tries to ignore something.
Compare the similarities and differences between things, distinguish things, and achieve a profound understanding of everything.
So as to grasp everything.
survey data
In theoretical analysis, when it is necessary to compare the similarities and differences between two or more things or objects to achieve an understanding of something.
Generally, comparative analysis method is adopted.
When comparing and analyzing, we should grasp the following points:
1
Combination of horizontal comparison and vertical comparison
Horizontal comparison is to compare related things in the same period. This comparison can be made in different parts of the same thing.
minute
Between them.
Through horizontal comparison, we can find some differences between two things or different parts of the same thing.
Then divide it
The reasons for this difference are separated.
Vertical comparison is to compare the specific characteristics of the same object in different periods.
Longitudinal comparison can find that cognitive objects are different.
Characteristics of different stages and their changing trends.
Horizontal comparison and vertical comparison have their own advantages and disadvantages. The advantage of horizontal comparison is reality,
Easy to understand and master,
the other/opposite side
Distinguish cognitive objects qualitatively and quantitatively;
The disadvantage is the static comparison method,
It is difficult to reveal the essential laws and development trends of things.
Potential.
The advantage of vertical comparison is that it can reveal the organic connection between things.
Understand the development trend between things;
But it is often correct.
Insufficient attention is paid to the horizontal connection between things.
Therefore,
We should combine horizontal comparison with vertical comparison,
In order to achieve a deeper understanding of things.
Understanding and consideration.
2
Compare the similarities and differences of things
Comparisons can be made between different kinds of objects,
It can also be carried out between similar objects,
Can also be in different parts of the same object.
Between them. Analyze social survey data and pay attention to the comparison of the same object, different aspects and different parts of the same object.
Comparing the similarities and differences of things or objects are two contents of comparative analysis.
The first is the comparison of similarity.
Confirm things or objects
* * * Similarity includes two aspects: one is to find out * * *, that is, the "similarity" of similar things, such as the comparative analysis of male and female employees.
The same nature of "workers" means that they have the same nature of labor.
This is the premise of comparative analysis. The second is to find out the investigation.
Objects display the same characteristics.
The second is the comparison of differences.
This is the main and important work of comparative analysis.
Determine the difference,
Is to find out who you're investigating.
Show different characteristics.
three
Compare something comparable, not something incomparable.
For example,
When comparing social indicators with economic indicators, it is always necessary to make clear the comparable caliber of indicators.
Understand the meaning of the concept of indicators
And the calculation method of index value.
Statistical indicators with the same meaning and the same calculation caliber,
Comparable,
On the other hand, it is unparalleled.
For the comparison of respondents, we should choose comparable aspects for comparative analysis.
four
Select and formulate accurate and stable comparison standards.
The unit of measurement for quantitative comparison should choose accurate and unified standards.
If the basic unit of length is meters,
Basic weight unit
Gold, the basic unit of volume is liter, and so on. Another example is the standard of family life, which mainly depends on the per capita income level, based on RMB.
Unit, etc. The criteria for qualitative comparison should be relatively stable, such as the comprehensive and universal activities of the "five good families", and their selection and calibration.
Accuracy should also have relative stability.
Only by selecting and formulating accurate and stable comparison standards,
Comparative analysis has rules to follow,
Be firm
Hold on. ...& gt& gt
Question 4: How to write the "comparative analysis" of the paper? Comparative analysis method is one of the commonly used analysis methods in natural science, society and daily life. Comparative analysis tries to distinguish things by comparing their similarities and differences, so as to achieve the purpose of understanding everything in depth and grasping everything. In the theoretical analysis of survey data, when it is necessary to understand something by comparing the similarities and differences between two or more things or objects, comparative analysis is generally used. Make a comparative analysis
Question 5: How to write an empirical investigation paper? You send out a questionnaire first, and then write a report according to the results. You can go to everyone's survey. It's free.
Question 6: Find the format of paper survey report. Investigator:
Investigation time:
Survey location:
Respondents:
Investigation report on college students' awareness of national traditional festivals
order
With the development of the times, the communication between China and western countries has become increasingly frequent, and the differences between Chinese and western cultures have gradually become unified, which has led many people to downplay the traditional festival culture in China and pay attention to foreign festivals, such as "Western Valentine's Day" in February of 14, "April Fool's Day" in April of 1 year, and "Christmas Day" on February 25th, 65438. On this issue, I conducted a survey on the awareness of traditional festivals in China among some college students in Xi, and now I will make the following analysis report on the survey results.
1. Contemporary college students' understanding and concern about traditional festivals in China.
Most college students think that the traditional festivals in China are of far-reaching significance, and they deserve to be advocated and held ceremoniously. For example, the Dragon Boat Festival is to commemorate our great patriotic hero-Qu Yuan. Some college students think that they don't know much about the traditional festivals in China and the significance of some festivals, so they don't advocate them. Some people even say that they don't know much about traditional festivals in China. In the survey, I found that many people can't fully tell what the traditional festivals in China are, and some even say they don't know the Dragon Boat Festival.
2. Contemporary college students' understanding and concern about western festivals.
Some college students believe that in order to "integrate" with western countries and learn advanced western technology and culture, they must accept western culture and festival traditions; Most people say that festivals in western countries can neither be completely abandoned nor completely rejected. The exchange and integration of Chinese and western cultures does not mean denying one side, but the integration of the two. As far as festivals are concerned, they say it's acceptable, but they won't celebrate it grandly. After all, it's someone else's holiday.
3. The main reasons why college students are keen on foreign festivals
Due to the lack of knowledge of China culture and national traditions, and the psychology of blindly following the crowd and worshiping foreign things, some college students show a "fanatical" attitude towards foreign festivals. China's culture is extensive and profound, but contemporary college students are defined by society as those who study hard for exams since childhood, and spend most of their time "studying" those textbooks to cope with exams, ignoring their understanding of China's traditional cultural knowledge. Some western countries who mistakenly think that they are superior to China in science, technology and economy are their idols, which leads them to worship foreign countries and are keen on foreign culture, education, clothing and other things. Of course, festivals in western countries have also become their favorite objects.
4. The "incredible" questions in the survey
During the communication with some college students during the investigation, I found that very few college students have some helpless and "incredible" views.
1. Suggest renaming the traditional festivals in China.
A few college students, because of their excessive worship of western countries, even added a name similar to western festivals to some traditional festivals in China, such as "Valentine's Day in China". Even more speechless, it was suggested that "Tomb-Sweeping Day" be renamed "Ghost Festival in China".
2. Some people say that they "don't recognize" some traditional festivals in China.
Some people think that when the concept of "holiday" is replaced by "holiday", we should have a holiday when it is time to have a holiday. However, many festivals in China have no holiday time, so I think these festivals can't be regarded as real festivals, so I ignore or even deny that they are traditional festivals in China. They say that such a festival is like "eating is tasteless", so they are unwilling to accept it.
Verb (abbreviation of verb) is urgent to protect the cultural heritage of traditional festivals in China.
In the survey, a few college students expressed indignation at South Korea's successful declaration of the Dragon Boat Festival as a world cultural heritage. They think that the people of China should pay attention to protecting their cultural heritage, and we should pay attention to the fact that South Korea declared the Dragon Boat Festival in China as their festival in 2005. Everyone in China should pay attention to these intangible cultural heritages, and it is urgent to protect the intangible cultural heritages such as traditional festivals in China.
Conclusion and suggestion of intransitive verbs
Through this survey, it is found that contemporary college students pay less attention to China traditional culture, especially traditional festivals, which is caused by the lack of cultural knowledge and traditional concepts in China. I hope that contemporary college students will strengthen their study and understanding of China's traditional culture, establish a good outlook on life and values, and prove their patriotism with actions ...
Question 7: How to write the results and conclusions of the research paper? The writing and content of the investigation report on research study in senior high school;
(1) title
1, title content
Type, direction and function
2. Writing requirements
The title should be accurate
The title should be novel
Problems can be varied.
The title should be concise.
(2) Department name
1, signature method
Collective signature
idiograph
2, the rules of signature
Contribution: put forward research ideas, undertake research work and solve key problems.
(C) keywords in the executive summary
1, abstract: central content, structure, main arguments and comments; The requirements are focused, concise and clear, generally without the first person, 200-300 words is appropriate. Academic papers should not exceed 1000 words, and relevant publications should have Chinese and English abstracts.
2. Keywords: must be standardized scientific terminology. Generally, each article has 3 to 5 keywords (keywords). Belongs to the pillar concept.
(4) Preface
1, content: the origin of the problem; Literature review: definition of theme (explanation of conceptual terms) and statement of problems; Theoretical and practical significance of the research.
2. Writing requirements: the topic should be clearly and accurately stated and the center should be prominent; Evaluate other people's research results objectively, fairly, scientifically and accurately; Briefly introduce the motivation and significance of the research.
(5) Text
1. Content: It is necessary to comprehensively expound and demonstrate the contents and methods of the research, comprehensively and systematically sort out and analyze the data obtained in the research process, and put forward arguments, analyze arguments and demonstrate them through charts, statistical results and documents, or through vertical development process or horizontal category analysis.
The research paper is divided into: 1, research object and method 2, research content and hypothesis 3, research steps and process 4, analysis and discussion of research results: the key part of the research paper. A. qualitative and quantitative analysis of the results, B. discussion of the research results.
Results Analyze and discuss the reasons for the lack of materials.
The research design lacks a systematic view and the thinking of discussing problems is narrow.
If the operation process is not in place and the operation measures are not implemented, there will be no profound feelings and experiences.
Lack of literature retrieval, lack of understanding of other people's research, lack of objectivity and support for their own results discussion.
It is difficult to determine the project indicators that reflect the results.
It is difficult to choose the methods and means of measurement.
The requirements for data processing and analysis are also increasing.
The analysis and discussion of results need the theoretical literacy and insight of researchers.
There is no further research direction.
2. Writing requirements:
General requirements: scientific and creative; Fairness and accuracy; Academics and popularization.
The specific requirements are: 1, and the materials should be fully mastered. 2. Analysis and arrangement should be scientific. 3. Use charts appropriately. 4. The viewpoint materials should be unified. 5. Language use should be standardized. Correctly distinguish between academic concepts and life concepts, spoken language and written language. 6. Be careful when quoting arguments. Meet and confirm; Some good ideas in other people's views should be refined and synthesized; One-sided truth, pioneering thinking and careful judgment; Contrary to the authoritative point of view, find out what is wrong. (Cite the past but not the present, cite foreign countries and China, cite publications and monographs, and cite anthologies) 7. Internal logic should be strict. 8. The serial number of book titles should be standardized. 9. The discussion section should be concise.
(6) Conclusion
1, content: summary and generalization of the whole article. Summary of results (conclusion must point out which problems have been solved and which problems have not been solved? ); Future research prospects; Suggestions on education and teaching practice.
2. Requirements: summarize the full text, deepen the theme, reveal the law and point out the direction.
(7) Notes and references
1, content: books, publications, newspapers, internet.
2. Requirements: indicate the source completely.
(8) Appendix: questionnaires, scales, research materials, statistical data, plans, schemes, etc.
Question 8: How to write the paper format summary of the investigation report: XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX Start and end page numbers. ③ Periodical: [serial number] author. Title [J] Title, year of publication, volume number (issue number): starting and ending page numbers. ④ Essay: [serial number] author. Title. Title of the essay [C]. Place of publication: publishing house. ⑦ Patent: [serial number] Applicant. Patent name [P]. Patent country: patent number. Date of publication. ⑧ Network document: [serial number] person in charge. Article Title [Document Type Recognition]. (Release Time) [Download Time] Document website. (Time format: 2007D02D08) 9 Newspaper article: [Publication time (layout) (time format: 2007 D02D08) If there are more than three authors, it should be in this format: [1] Luo, Shi, Shen, et al. Genetic diversity analysis of tea germplasm resources [J]. Acta Crops, 2008
Question 9: What is the model essay format of the university graduation thesis investigation report? A detailed investigation report with a score of 10 generally consists of a title and a text.
(1) title. There are two ways to write a title. One is the standard title format, that is, "post theme" plus "genre", and the basic formats are "investigation report on ××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××× The other is freestyle title, which includes the combination of declarative sentences, interrogative sentences and positive and negative questions.
(2) the text. The text is generally divided into three parts: preface, text and conclusion.
1. Introduction. There are several ways to write it: the first way is to state the reason or purpose, time and place, object or scope, process and method, and personnel composition of the investigation itself, and draw the central question or basic conclusion from it; The second is to state the historical background, development survey, actual situation, main achievements, outstanding problems and other basic situations of the respondents, and then put forward the central issues or main viewpoints; The third is to come straight to the point and directly summarize the survey results, such as affirming the practice, pointing out the problems, prompting the impact, and explaining the central content. The preface plays the role of making the finishing point, and it should be concise and to the point.
2. theme. This is the most important part of the investigation report, which introduces in detail the basic situation, practice and experience of the investigation and research, as well as various specific understandings, viewpoints and basic conclusions obtained from the analysis of the materials obtained from the investigation and research. 3. It's over. There are also many ways to write the ending, which can put forward methods and countermeasures to solve the problem or suggestions for improving the work in the next step; Or summarize the main points of the full text and further deepen the theme; Or ask questions to arouse people's further thinking; Or look to the future and send out encouragement and call.