Personal Work Summary of the Exhibition 1 I. Preparations for the Exhibition
In order to successfully participate in this exhibition, all employees of the company go all out and cooperate with each other:
1. Sales personnel have a deep understanding and familiarity with product knowledge, and keep in mind product performance, structure and parameters.
2. dressing the, the receptionist, faced every customer with a good mental outlook and set up the mental outlook of the company.
3. Prepare exhibition publicity materials, exhibits and office supplies.
4. The booth construction is based on the comparison of the schemes of various companies, and finally the company with high cost performance is selected to build the booth for us.
5. The production of corporate promotional videos, and the first promotional video of our company was made to promote the company's brand.
Second, the exhibition analysis
Our booth number is E7-278, which is located in the center of the consumables hall. No matter the scale or the design style of the booth, it should be among the best in the tool hall. I believe this exhibition is a sudden emergence of our company, which will set off quite a wave for the glass consumables industry. Although the foundation is not as good as the tools of several famous brands in 10, I believe that through the efforts of the whole company, these are not problems.
Third, audience analysis.
Tourists are divided into several categories:
1, exhibitors
2. People from other industries
3. People in the glass industry
4. People in the industry who want to know about the market
For us, we need a special observation ability to accurately judge which kind of customers belong to. For every visiting guest, we make a backup of customer information in time, exchange business cards with business cards, and do not register business cards, which is convenient for future business contact of the company.
Fourth, product competitiveness.
Whether as "buying" or "selling", the key is the product. Even if customers have purchasing needs, but there are so many similar products in the market, how can we let customers buy our products, which needs to improve the competitiveness of our products. Product competitiveness can be reflected in product design, popularity, quality, price and so on. The increase of market competitors represents a huge market. How to effectively seize the market is the theme that needs to be considered in the future. Generally speaking, customers are quite satisfied with our products, including packaging design and quality. As for the price, since we are mainly engaged in trade now, the choice of suppliers is very important if we want to have a competitive advantage in price, which is also the place that we must pay attention to when choosing suppliers in the later stage. The most important thing is how to maintain old customers and increase new customers when there are competitors. Improving the market share of our products is a problem that we can't ignore at this stage.
Verb (abbreviation of verb) exhibition effect
(1) appeared, which improved the visibility of the enterprise.
(2) Promote sales and business growth.
(3) Establish the confidence of employees.
Sixth, the shortcomings of the exhibition.
(1) booth design
As this exhibition is a 70-square-meter booth in cooperation with Dongguan Braun, the more conspicuous side is left to Braun, which also affects the sight of some visitors and indirectly affects the promotion of the company's brand.
(2) The clarity of the company's first promotional film is not enough. Because it was the first time, the proportion of the video was not adjusted well, which led to the promotion effect of the promotional film not reaching the expectation. This will be improved at the exhibition next year.
(3) Staffing Due to the wide variety of products of the company, which involves the whole glass processing and production process, new employees do not have a thorough understanding of the products, and some professional problems cannot be communicated and explained with customers in time and accurately, which is also something that needs attention in future work;
(4) product display
Because the arrangement order of the exhibits has been planned before the exhibition, and because the relationship between the booth positions is not actually considered, the probability that the cut products are inquired by customers is greatly reduced, which has been greatly improved after changing the exhibition order in time.
(5) Exhibition gifts
Most manufacturers in this exhibition have gifts, and the gifts are also divided into several grades, which not only attracts visitors to be more willing to know product information, but also can meet big customers. If we have some good gifts, we can also promote future cooperation. The above is my summary of this exhibition. Generally speaking, through the efforts of all the staff, the exhibition went smoothly and the company brand was well promoted. At the exhibition, I learned something I didn't learn before, and got a new understanding of the glass industry. I also realized that a company needs the cooperation and mutual help of all employees if it wants to operate healthily and orderly. In the future work, I will further improve my professional knowledge and sales negotiation ability, maintain good relations with my colleagues, grow together with the company and witness the rise of China Bole! Regarding the post-exhibition planning, the specific itinerary will be consistent with the work plan of 20 14, and the business trip will be adjusted according to the specific customer situation. I won't go into details here!
According to the arrangement of the Organizing Committee, we undertake the exhibition preparation of high-tech projects, mainly responsible for the design and implementation of the overall exhibition scheme, booth allocation, exhibition arrangement, project exhibition area collection, liaison and coordination. At present, the conference and exhibition tasks have been successfully completed, and the related work scenes of this group are summarized and reported as follows:
(1) Drafting an exhibition plan.
On the basis of summing up the experience of docking exhibition and absorbing the opinions and suggestions of relevant parties, the overall plan of docking exhibition work is put forward, which has played an important role in the smooth preparation of the overall meeting after discussion and revision.
(2) Conference and exhibition work.
According to the division of work, the main leaders of each understanding task unit personally took the lead, organized forces to make progress, and organized the exhibition work of the conference by using various working channels. This work is heavy, demanding, difficult and time-consuming. Due to the attention of the leaders of the organizing Committee and all units and the responsible work of the participants, the exhibition team successfully completed the exhibition work of the conference.
(3) Undertake the exhibition design.
According to the work arrangement of the Organizing Committee and the requirements of the overall plan, the work plan of the exhibition group has been drafted and revised many times. The exhibition style, meeting characteristics and division of functions of the Expo were designed in general, and corresponding adjustments were made in time according to the progress of the Expo preparation and the specific conditions of each working group, so as to keep pace with the overall work of the Organizing Committee. Adhere to the work exchange and information communication with the working group, and pay attention to the connection with all aspects of work; The convention and exhibition center has consulted the rental, service requirements and price concessions of the exhibition hall many times. After many times of coordination and revision, the floor plan and layout sketch of outdoor and indoor exhibition areas have been completed, and unified requirements for the layout of exhibition halls have been put forward.
Indoor and outdoor exhibition halls and conference areas will be set up at this matchmaking meeting. Outdoor exhibition hall 4000 square meters; The indoor exhibition hall is 20,000 square meters, with 400 standard booths and 450 exhibitors. The special installation area is * * * 8,200 square meters, with orderly halls and local abnormal support units, national innovative pilot cities, investors, development districts and counties, universities and research institutes, high-tech projects, environmental protection industry production, talent exchange, science and technology trade promotion and international science and technology cooperation.
(4) Bidding for special equipment in each exhibition area.
According to the requirements of the Organizing Committee Office, invite public bidding for all special installation tasks in each functional exhibition area, draft bidding documents and design scripts, organize a bidding review meeting for special installation design, modify the bid-winning scheme and report it to the Organizing Committee Office for approval, and supervise the bid-winning unit to strictly design the scheme and produce it with high quality.
(5) Organizing universities to participate in the exhibition.
The participation of colleges and universities is related to the project level of the whole matchmaking meeting, and the pavilion attaches great importance to the participation and mobilization of colleges and universities. After the introduction of the overall plan, the exhibition group insisted on close contact with all units and smooth information. Organized and held a coordination meeting for the exhibition work of colleges and universities participating in the matchmaking meeting to discuss the arrangement for the exhibition work of colleges and universities participating in the matchmaking meeting, and representatives of colleges and universities attended the meeting. The meeting informed all units of the preparation site of the matchmaking meeting and explained the preliminary plan for colleges and universities to participate in the matchmaking meeting. According to the situation of their respective units, the participants discussed the relevant matters of the exhibition, put forward many constructive opinions, and expressed their willingness to participate in the matchmaking meeting, make full use of this platform, do a good job in promoting the results and expanding publicity.
(6) Exhibition layout and on-site organization.
1October 20 10, the exhibition group entered the convention and exhibition center and began to receive the standard exhibition boards sent by exhibitors, and tracked and implemented some exhibitors who reserved booths; On June 25th 10, all specially-installed exhibitors entered the site for construction. The exhibition group focused on site coordination and quality and safety supervision, and arranged overtime hours reasonably according to the overall progress to ensure the construction quality and progress. 1October 28 -30 10, the work of the pavilion center was transferred to on-site management and service, managing the entry and exit of personnel and exhibits, coordinating and solving all kinds of problems on site in time, meeting all kinds of requirements put forward by exhibitors as much as possible, and coordinating and leading visits, news interviews and other related work; At noon on October 30th, 65438/KLOC-0, the exhibition site was closed. After careful organization, the whole process of dismantling the exhibition was polite, safe and orderly, and the on-site organization and management of the exhibition was successfully completed.
(seven) to do other work assigned by the organizing committee and the office.
Participated in the invitation of the conference co-organizer or abnormal support unit; Actively participate in the investment promotion work of the conference; Make use of various channels to publicize the matchmaking meeting, attract more investors to attend the meeting and keep in touch with them in time.
Of course, some exhibitors frequently change their plans, do not follow the unified schedule, and the information communication is not timely, which affects the overall progress of the exhibition site organization and increases the extra workload. Although these problems have finally been solved, it is still worthy of attention in the next exhibition organization.
I've been in the company for almost a month without knowing it. I believe that during one month's study, I learned a lot of professional knowledge, understood the differences between companies and schools, met many tutors and gained a lot of experience and lessons. Thank you for giving me this opportunity to learn, and also thank you for giving me some suggestions and corrections. During this month, I have learned a lot through my own efforts and generous suggestions from my leaders, but there are also many shortcomings. Last week's work is summarized as follows. If there is anything wrong, please correct me.
I. Summary of work
1. The work completed this week is mainly to learn the exhibitor's manual of the West Expo, master the matters needing attention in the exhibitor's manual, and clarify the responsibilities of the curator.
2. I visited the exhibition hall of the Convention and Exhibition Center, got to know the technical terms of the tools used in the exhibition, and got familiar with the environment of the venue.
3. Unify the technical terms filled in each form, and explain the matters needing attention at the leadership meeting.
4. Leaders held a meeting to explain the company's personal image requirements and work requirements.
Second, the problems existing in the work
1, through practice, I know that I am not very skilled and the operation time is slow.
2. Through the meeting and the usual drills, I realized that I didn't have a deep understanding of my responsibilities in the exhibition, indicating that I need to be fully familiar with the exhibitors' manuals to improve my ability to improvise.
Third, work experience.
1. By visiting the exhibition hall, I have a better understanding of the exhibition tools.
2. In the previous study, most of what I learned was how to manage the related matters within the scope of my duties, but in recent meetings and studies, I learned that as a service industry, service should be reflected first, then management, and foreign services should be better before management.
Through studying and working, I know that I have many shortcomings in my work. In the usual work, we should learn from the work attitude of our predecessors, handle the work details well, and improve our ability to improvise.
Four. working face
The following points are what I need to improve in my work:
1, we should pay attention to practical results in our work, be calm and calm about the unexpected events at the scene, and handle the problems calmly.
2. Focus on the overall situation at work, make it clear that you represent more than yourself, and think about whether your behavior and image will bring bad influence to the company image.
3. Seize every opportunity of thinking and practice, and take every opportunity of learning and practice seriously. Although I have been in the company for almost a month, there are still many shortcomings in my actual work. Many places need to learn from their predecessors, do more, think more, ask more and see more, and make continuous progress in combination with the actual work.
After more than a month of preparation and efforts, the RV Expo has come to a successful conclusion. During this period, all the colleagues in the advertising department worked hard, gave up the weekend break and made great efforts for the housing exhibition, which was also very successful. In order to learn from each other's strengths and make it easier to fight again, it is summarized as follows:
I. Summary of Exhibition Work
From May 25th to June 3rd, we hosted xx Ningxia Shizuishan RV Life Expo, which was held in Dawukou District and Huinong District respectively. This exhibition is unprecedented, and it is the largest exhibition with the widest publicity, the longest duration and the largest number of exhibitors and visitors in our city.
1, long time, heavy task, orderly exhibition, can be implemented to people.
The idea of this housing fair is correct: Shizuishan daily newspaper should be bigger and stronger, and the role of advertising department should not be ignored; To be bigger and stronger, the advertising department must jump out of the original routines and ideas, and it is a successful development road to promote business through exhibition. This exhibition is a large-scale exhibition sponsored by the advertising department on the basis of previous exhibitions. This success will inspire us to carry the exhibition to the end!
2. High positioning specification: Organizers: Shizuishan Daily, Shizuishan Housing Security and Urban Management Bureau, Dawukou District People's Government, Huinong District People's Government, Shizuishan Real Estate Association; Organizer: Shizuishan Bao Yue Culture Media Co., Ltd.; Media support: Shizuishan Daily, Yinchuan Evening News, Ningxia Daily, New Izvestia, Wuhai Daily, Alashan Daily, Shizuishan TV Station, Shizuishan People's Broadcasting Station, Shizuishan Network, Shizuishan News Network, Shizuishan Life Network, Shizuishan Real Estate Network, Shizuishan Newspaper Outdoor Electronic Screen and other media. Fully integrate resources from all walks of life for our use.
3. Fine planning: from the exhibition name, exhibition time, venue, exhibition purpose, exhibition theme, exhibition purpose, exhibition schedule, exhibition features, simultaneous holding, real estate industry awards setting, exhibition scope, exhibition hall distribution, planning and booth setting, investment support for the conference, booth equipment, exhibition publicity and implementation, collection and printing of exhibition publicity materials and maps, exhibition description, exhibition process, opening ceremony, exhibition security and cleaning.
4. Strict implementation: First, our agency cooperates with the Municipal Housing Management Bureau, rationally deploys, properly divides the work, and puts the responsibility on people from beginning to end, from beginning to end; Second, the advertising department rushed out, from planning, coordination, investment promotion, advertising, publicity, exhibition, opening ceremony, renewal, exhibition cancellation, logistics, security, cleaning, service, publishing, map making, work permit exhibition, follow-up publicity to information feedback and return visits. , one by one responsibility to people, create posts and responsibilities, clear rewards and punishments, countdown work system, every day. 100% accumulated experience, exercised the team, increased the performance of the advertising department, and increased the income of the advertising department and individuals.
5. The exhibition fee is collected in time, and the exhibition is not allowed to enter without paying the fee. This method is very good, avoiding the situation of not receiving money after the meeting.
Second, the shortage.
1, investment promotion is not ideal, especially for furniture and building materials. Although there are various objective reasons, too little efforts have been made in the coordination of peers, emotional input to customers and stimulating customers' desire to participate in the exhibition. There are also serious problems in the process of attracting investment, such as simple methods, perfunctory things, fear of hardship and fatigue, irresponsibility, etc., which lead to unsatisfactory investment promotion.
2. The cost control of this exhibition is not strict enough. Some money that should have been spent less has not been spent less, and it has been added too much temporarily, resulting in high cost.
3. The staff in this department are slightly lacking in the ability to deal with specific problems, which leads to some work not done well during the exhibition. What's more, they are not active, irresponsible and vigilant. Some people don't even know what to do, but they don't move, which leads to chaos in and out of the gate. No one helps, no one cares about the leaflets issued by real estate companies that don't participate in the exhibition, no one collects their own things when it rains, and they don't even know what's going on.
4. There is a deviation between the commercial advertising volume and the expected value, so we must strengthen the improvement and make up for the deficiency. Through the influence of the exhibition, advertising in the fourth quarter will be off-season.
Due to our lack of experience and preparation for large-scale exhibitions, we lack emergency plans and backup plans in planning. When measures such as attracting customers are cancelled, there is no follow-up means, which leads to unsatisfactory attendance.
In view of these shortcomings, we must take them seriously, formulate measures and implement them as soon as possible, solve the problems on the basis, and ensure the smooth progress of all work in the future.
In a word, this exhibition has outstanding achievements, valuable experience and success in all aspects. It is a new starting point for us to embrace spring and move towards glory. We are full of confidence in this.
Summary of Personal Work in Exhibition In the past 5 1 year, the cadres and workers in the town have conscientiously implemented the spirit of the municipal economic work conference and the town economic work conference, and continued to promote the strategy of "building the town through industry and prospering the town through commerce". Actively introduce foreign capital, expand the exhibition market, and encourage local enterprises to "go out" to participate in the exhibition. Now, the working scenes and ideas of the 20xx exhibition in our town are summarized as follows:
I. Summary of 20xx Annual Exhibition Work
First, strengthen organizational leadership and form a joint effort. Exhibition work is a new type of work with vigorous development potential. At the same time, this work involves various functional departments. To this end, our town put the exhibition work on the important agenda at the beginning of the year, and systematically included the annual target assessment data of the town. We set up a leading group and exhibition office for town exhibition work, equipped with liaison officers, further strengthened leadership, defined the division of labor, and implemented work responsibilities, forming a situation in which online work division and central work are carried out simultaneously, ensuring the smooth development of the work.
The second is to sort out the work ideas and formulate the exhibition plan. The leading group of exhibition work in our town is seriously analyzing the development status of exhibition economy in our town. At the beginning of the year, an exhibition work conference was held. After careful study, combined with the task requirements, a feasible exhibition work plan is formulated, with the goal of running a good section (Yangmei Festival), coordinating the second meeting and organizing the third meeting, refining the functions and making the exhibition work rule-based.
The third is to increase publicity and create a good atmosphere. In order to further enlarge and strengthen the exhibition industry and improve its popularity, the town held a special work meeting to study and deploy the exhibition work. Promote the exhibition environment by holding CEO forum and various exhibition promotion activities, and make full use of radio, cable TV, publicity window, blackboard newspaper and other means to increase the publicity of exhibition work. For example, during the Yangmei Festival, eye-catching propaganda slogans and signs were set up at all major intersections in our town, which greatly demonstrated the unique Xishan white bayberry culture in Mazhu Town.
The fourth is to find your own position and cooperate with the exhibition. My town responded to the call of the municipal party committee and the city, fully tapped its own potential according to the overall arrangement of the convention and exhibition office, and constantly encouraged qualified enterprises within its jurisdiction to participate in the exhibition. Among them, we cooperated with the "Second Exhibition" organized by the city. This year, we * * * have two companies participating in the exhibition, with an exhibition area of 126 square meters, which has achieved good results and won unanimous praise from superiors. Organize local enterprises to participate in the second phase of Canton Fair. In 20xx, 48 subsidiaries of the whole town participated in the Canton Fair, using 60 booths. Enterprise organizations participated in the 12th Zhejiang Fair and the Municipal Fair. At the same time, some enterprises participated in 10 China International Consumer Goods Expo. At the same time, it cooperates with various exhibitions at the municipal level, including Ningbo Auto Parts Exhibition, SME Matchmaking Meeting, 20xx China-Korea Design Matchmaking Meeting, 20xx Small Appliance Design Competition and so on.
Second, the 20xx exhibition work ideas
First, strengthen guidance and constantly mobilize the enterprising spirit of exhibitors. In 20xx, our town will hold regular symposiums for the heads of large enterprises, deeply study the exhibition work, gradually raise the awareness of enterprises' participation, and urge enterprises to deeply realize that exhibition is an important way and development means for the market and enterprises to understand each other. After the product is displayed, it can attract customers, expand and establish the market, and the exhibition is also an important platform for enterprises to take sustainable development. In addition, organize plastic exposition, small household appliances exposition, Ningbo auto parts exhibition and other exhibition activities.
The second is to actively investigate and promote the transformation and upgrading of the product industry through exhibitions. In-depth research on the development trends of various industries and block economy in Mazhu Town, and grasp the development trend. At the same time, pay close attention to the trend of well-known exhibition institutions at home and abroad to open new exhibitions in emerging industries, do a good job of two-way communication, guide enterprises to dock with them, and participate in the exhibition voluntarily, so as to achieve a new breakthrough in the transformation and upgrading of Mazu enterprises in the product industry.
The third is to integrate resources and further tap the potential of the exhibition. Further integrate exhibition resources and make full use of existing work resources. At the same time, pay more attention to the integration of exhibition resources outside the system, and further strengthen exchanges and cooperation with exhibition institutions such as the Municipal Exhibition Office. Attach great importance to the construction of professional teams and explore the establishment of a training and development mechanism for exhibition professionals.