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A case study of Alibaba. Marketing strategy and other related issues. ...
That is to say, when other companies' advertisements are still limited to traditional forms such as banner and logo, Taobao's advertising strategy is all-round pop-up and carpet-style, and many technologies are used to invalidate advertising filtering tools. Therefore, when users visit various mainstream websites, they all have Taobao pop-up advertisements, so that everyone unconsciously remembers Taobao.

Alipay.

Alipay website has "I want to collect money" and "I want to pay" service functions.

For Alipay users who collect money from other Alipay users through the "I want to collect money" function of Alipay software system and/or pay to other Alipay users through the "I want to pay" function of Alipay website, a certain proportion of service fee is charged according to the type of Alipay account and "transaction flow".

Payment can be made by immediate arrival or secured transaction.

Just have the Alipay number.