The problem of agricultural products has never been solved. If the price of a product is high this year, many people will flock to it the next year, which will also lead to the unsalable sales of many products. In addition, farmers' individual sales are quite simple, either rushing to the market for sales or waiting for the grain collector to come to the door. Li Guoxun told the Beijing Morning Post that this year, Henan, Fujian and other places suffered from large-scale unsalable scallions. An acre of land has released unsalable information through the platform, which has helped many farmers find a way out for buyers in need.

In addition to finding jobs and socializing, rural e-commerce is considered to be the first recognized rural Internet life.

The rise of rural e-commerce has become a general trend. At present, the internet penetration rate in rural areas is 19%, which is lower than the level of 76% in first-and second-tier cities and 47% in third-and fourth-tier cities. However, the use of e-commerce is as active as that of urban residents, with the proportion of online shopping reaching 68% and 60% respectively. There are 25% more "network experts" in rural users than in first-and second-tier cities.

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