Soldiers: persistent pursuit and realization of ideals

Car: Go ahead and gallop.

Wang: Go deep into reality and optimize management.

Such as: internal affairs and diplomacy, information interconnection

Ma: Keep pace with the times and encourage innovation.

Position: Pay attention to women and integrate comprehensive effects.

Gun: leap forward, get twice the result with half the effort.

Obviously, Huaqi has long been very clear that its existence is a kind of "social existence" first, and its products should not only meet its own interests, but also meet the interests of the public, agents, employees, companies, suppliers and society. Only in this way can Huaqi achieve a truly solid and stable development. What a profound understanding!

The most interesting thing is the chess culture of Huaqi. Huaqi extracted a set of management theories from chess and penetrated into all aspects of the company. They added two cannons to the chess game, making it a "patriot chess" with China characteristics. Huaqi invests a lot of energy in the management of chess and card culture every year. It is said that in Huaqi, every employee should learn Patriot chess and be familiar with the meaning of each chess piece, such as "soldier": persistent pursuit and ideal realization. In Patriot chess, a soldier can become any chess piece, including the most powerful queen. In Huaqi, there is a precedent for cleaners to become top leaders. Think about it. How much incentive is this for every Huaqi employee?

"Americans have been playing chess for 200 years, and we have only studied it for two and a half years. Why do you want to hit others? After adding' cannon', it will become different, and foreigners can't attract it immediately. "

On the afternoon of March 30th, 2006, Feng Jun, the president of Huaqi Information Digital Technology Company, who was scheduled to have an interview at 13: 30, did not return to the office on time.

Look at his office, there is no luxurious decoration, only a desk, a sofa and coffee table for receiving guests, and a neat desk, only a computer, without messy and numerous documents. At first glance, it is because the owner is often absent.

Feng Jun is really busy recently. He just came back from Germany and didn't even have time to rest. "Going to Germany on business, I attended many exhibitions first, then went to Budapest to talk about cooperation with foreign lens manufacturers, and went to Klanyi to see if I could invite German design masters to China, which is good for the development of our company and industry. Finally, I went to the French company to visit the agents there. " He was 20 minutes late and told the reporter of China New Times.

Feng Jun spent 65,438+00 days in Europe, including 7 days in Germany and 3 days in France. For this trip, he explained that it was to pave the way for the company's comprehensive internationalization, control the foothold of foreign countries in advance, and instill business models and their own operating concepts into foreign companies.

Overseas battlefields of "Patriots"

"We have set up many branches in Europe." Feng Jun said that the "Patriot" brand should not only grow in China, but also push it to the world market.

In Britain, Feng Jun's "Patriots" are basically sold by supermarkets, and the market share of patriots entering the mainstream market is among the best in the local area. In his view, it is very important to understand the psychological and emotional needs of local consumers. "After all, we are in China, and we don't know enough about the local area. Therefore, we must rely on local agents to establish R&D units with them to study the psychological and emotional needs of local consumers. In the future, the homogenization competition between products will become more and more serious, and everyone is similar. "

For other overseas markets, Feng Jun still hopes to do well in French for the time being. In places like the Netherlands, Germany and Brazil, what he is most worried about now is the scarcity of international talents. How to solve the company's talent pool has become a major event that he needs to take seriously.

Feng Jun thinks that Huaqi is used to walking on two legs: half comes from inside Huaqi and the other half comes from the whole society. Hire outstanding talents with international experience or good foreign languages to join Huaqi, quickly adapt to Huaqi's environment, understand Huaqi's model and corporate culture, and then send them overseas, so that the Patriot brand can quickly take root in the local area. "I especially hope that more outstanding talents will join Huaqi and join the process of internationalization of patriots." Feng Jun said.

He admits that "Patriots" have not had smooth sailing overseas. "From the beginning of internationalization to the present, we have never been smooth sailing." Feng Jun said with a smile.

How to solve the overseas visa of China enterprises is even a big problem. Especially in the European Union, it is very troublesome for Huaqi to set up a branch in Europe to prevent smuggling. Not long ago, British Prime Minister Tony Blair visited China and met with Feng Jun. Feng Jun also asked this question. Tony Blair readily promised that it could be solved by special approval. But for other countries, this is still a problem.

"There are still obstacles to our entry. We are also applying to the Ministry of Science and Technology, and the National Development and Reform Commission will also help us to help high-tech enterprises in China solve the visa clearance problem in developed countries. "

In 2005, Feng Jun sponsored a world-class F/KLOC-0 event with a huge sum of money. "I want to enter Europe. Europeans like F 1 very much, and it is a very high-end concern. There are more than a dozen competitions every year, and you can directly enter the European high-end market by joining F 1. "

Play chess with "cannon"

Chess plus "cannon" This is undoubtedly a surprise for foreigners. But everyone who knows Feng Jun knows that he not only likes playing chess, but also plays special chess with a gun.

"If I go to the international market competition, there must be a cannon, otherwise I can't cross the river with China chess. Americans have been playing chess for 200 years, while we have only been learning chess for two and a half years. What makes us better than others? After adding the' cannon', it will be different, and foreigners will be overwhelmed immediately. "

Feng Jun got up and took out the pamphlet Patriot Chess from the bookcase. "To compete with foreigners, we must use the' cannon' of China chess and add the intelligence and wisdom of China people."

In Feng Jun's view, "cannon" is actually a leap-forward way of thinking. Many rules of chess are internationally recognized business rules. Compared with China's restrictions on chess pieces, there are not too many restrictions and constraints in chess, such as the pawn can be promoted to the queen after the attack, the king can break through the restrictions of Tian Zige, and the elephant has no restrictions of Chu and Han dynasties, etc. These are the reasons why Feng Jun likes chess.

As for how to think of adding "cannon" to chess, Feng Jun explained, "There is no choice! In 2003, we have a great opportunity, that is, how to internationalize. China's brand and western culture are easily incompatible. You must know each other's culture. The easiest way to understand each other's culture is to understand their games. People in many countries in the world are playing chess, all over the world. "

In Feng Jun's view, on the basis of chess, adding the wisdom of the Chinese nation is just in line with the current requirements of the whole country in independent innovation. "The more national it is, the more international it is, but the national characteristics must be preserved."

Feng Jun pointed out that we must participate in international competition and meet international standards. "In international communication, we still have to respect their standards. Our own national characteristics and our own superior resources must be preserved, and this cannot be lost! If we simply follow their rules, we will be very painful in the future. "

I like playing chess, because it can bring a lot of inspiration and happiness to Feng Jun. In his view, it is still a kind of cultural inspiration. "I introduced these cultures into the company. First, after the pawn attack can be promoted, the Chinese chess attack is the pawn, and the chess attack is the back. This inspiration is that as long as we persist in pursuing our ideals, we will have a chance to achieve our goals. If this mechanism is introduced into the work, everyone's working state will be alive, so everyone can be a' boss'. It is very important to help each other. A China person is a dragon, and all China people are loong. "

"Why don't China people have a real team overseas? It's all personal success, no team success. The brand depends on the team, and the brand cannot be made by one person. Sony has 240,000 people. Samsung has 200,000 people. So many people are busy with a brand. "

Innovation is life.

At present, Feng Jun only has three or four hours of rest every day. He smiled and said that he was used to it. "I didn't go to bed until almost two o'clock last night. In fact, I am also worried about my health. " Careful observation shows that there is still a small amount of blood in his eyes.

In order to change this busy working state, Feng Jun is splitting the company and gradually delegating power to the management.

"At the beginning of a team, we should use the method of 1+ 1= 1. Although the efficiency is somewhat low, it can ensure the same goal. In the later stage of maturity, the ability is gradually improved and mutual understanding is achieved. At this time, you can use the method of1+1=1,that is, I authorize to go out and divide some rights. " Feng Jun said.

To make it clear, he showed several bottles of mineral water on the coffee table.

"In the beginning, if you don't take the road of 1+ 1= 1 but directly use the road of1=, if the ditch

Passing is not enough, and the goals are inconsistent. At this time, the authorization is 1+ 1=- 1, and the loss is too great. Not only money, but also youth, experience and many other things are lost. Therefore, I would rather use 1+ 1= 1 from the beginning than1+1. Only when the company is mature can the plan be completed step by step in the way of1+1=11,that is, in these two or three years. The cooperation time of company executives has reached this requirement. Ordinary executives have also cooperated for two or three years, and executives who started businesses together have cooperated for seven or eight years. "Feng Jun said.

In his view, it turns out that everyone just cares about their own piece. After decentralization, others can manage many affairs concretely. Today's "Patriots" constantly introduce many products. This is the envy of many colleagues, and Feng Jun thinks it is the result of constant innovation.

"We recently launched a product' VIP King', which is likely to completely change the structure of the Internet in the future. Because the general Internet is the Internet and hardware is hardware, we have developed a platform of1+1=11,which is the most perfect platform for building the Internet and hardware, and consumers will be the biggest beneficiaries. " Feng Jun said proudly.

"With VIP King, consumers can enjoy the preferential services of more than 0/000 restaurants in Beijing/KLOC, and then they can check the daily special price online. These restaurants can not only have a stable customer base, but also send many secret prices to each VIP card holder through the Internet through VIP King. "

Feng Jun took out the "VIP King" card from his wallet, dragged the reporter to his desk and personally demonstrated how to use this product. "This product can be used not only in China, but also in other countries. Just insert the "VIP King" card into a computer with an Internet connection. Without any keyboard, the page will automatically jump out within 5 seconds. "

"The investment in this product is probably tens of millions. If you count the relevant investments, hundreds of millions are no joke. Up to now, we have spent more than four years from research and development to promotion, and this project can be replicated nationwide in 3-6 months. "

Constant innovation has obviously benefited Feng Jun.

From "Feng Wukuai" to "One of the Best"

Today, Feng Jun has become a rich man and a successful person, but recalling the past, he still clearly remembers the bitterness of starting a business.

"Feng Wu is coming again soon." 1993 One day, Xiao Zhao, who installed machines in Yibin Building in Zhongguancun, said to his boss. Feng Jun has a keyboard in one hand and a chassis in the other. He grinned at the counter. "Look at today's latest styles." While speaking, he has sent the chassis to the boss's eyes. "I only earn you 5 yuan. Within a month. If you can't sell it, I promise you a refund. You see, I come every day and I won't run. "

The nickname "Feng Wukuai" came from this. In fact, Feng Jun's promotion was entirely his own choice.

1987, Feng Jun was admitted to the major of civil engineering structure in Tsinghua University. When he was a freshman, he tried to switch to architecture, but he didn't succeed. Later, Feng Jun has been unhappy. /kloc-in August of 0/0, Feng Jun graduated and was assigned to a construction engineering company. After staying in the company for half an hour, I heard that I would be sent to Malaysia. He got up and left without hesitation.

Out of the unit, Feng Jun pocket only 200 yuan. He went to Zhongguancun because one of his classmates did well in Zhongguancun. He discussed with his classmates and set up a table in a 6-square-meter counter, occupying one-third of the area and paying half the rent. Since then, he has started a small business selling keyboards and cabinets.

What is different is that Feng Jun, who came out of the campus to set up a stall, registered the trademark "Huaqi" for his company from the beginning, which means "the flag of China". At that time, his "company" was only him and a porter.

At first, the keyboard and case promoted by Feng Jun was the "Little Sun" brand. After two years' efforts, the monthly sales volume of Little Sun Keyboard reached 30,000 sets, accounting for 70% of the northern market of China. Later, he began to promote color display and continued to be a "Little Sun" brand. In Zhongguancun, Feng Jun was the first person to unify the brands of color TV, case and keyboard, and was called "Little Sun".

1996 Zhongguancun is full of imitations of "Little Sun". Seeing that the brand that he spent several years cultivating was robbed, damaged and eroded, Feng Jun was heartbroken, but he could do nothing. Finally, he had to add a new trademark "Patriot" next to the trademark "Little Sun" and began to fight for this new trademark.

In March 2003, Feng Jun launched the Huaqi international LOGO“aigo "designed by Ogilvy & Mather, which cost 1 more than 10,000 yuan, and a variety of digital consumer electronic products including mobile storage and digital audio-visual products. Since then, the national brand "Patriot" has entered the world vision.

Since then, Feng Jun suggested that Huaqi try to take the route of General Electric Company (GE) in the United States, hoping to become one of the "best" enterprises in the industry like them. "Because you can't be one of the best, it's a dead end, just a matter of time." Feng Jun said, "The end result of the global market is that only two brands can survive well, such as Coca-Cola and Pepsi-Cola in the coke market."

For brands like Samsung and Sony, Feng Jun first hopes Huaqi can catch up with them. Catching up is not the ultimate goal. Huaqi also wants to be a leader in this field.

In 2005, at the initiative of Feng Jun, Zhongguancun's high-tech enterprises joined forces to set up the National Brand Alliance Committee, calling on China's high-tech enterprises to "fight together" in the international market. "At present, there are few international brands in China, and it is difficult for one or two companies to succeed in the international market."

Today, Feng Jun's company has 1800 employees, Patriot MP3, chassis and other products have been the first in China, Feng Jun has become the representative and pride of "Zhongguancun people", and his company has also created a miracle with an annual growth rate of over 60% for ten consecutive years.

"It is an endless goal to make' Patriot' a brand of China people." When it comes to the future of "patriots", Feng Jun obviously has his own goals.

6 win

"six-win concept"

1999 Huaqi entered the software industry and launched network shielding software-guardian angel. Huaqi's first software with independent intellectual property rights was regarded by Feng Jun as "both a success and a failure".

Huaqi has been thinking about how to develop into a technology-driven enterprise. The internet is on the rise. Guardian Angel developed by Huaqi is a software to prevent children from browsing unhealthy Internet information. What succeeded was that Guardian Angel was awarded as "200 1 National Key New Product" by the State Economic and Trade Commission in May 2006. Zhongguancun only Tsinghua Tongfang's container inspection system and Huaqi won this honor. What failed was that the guardian angel did not bring much economic benefit to Huaqi. Compared with Huaqi's R&D investment of more than 2 million, the guardian angel lost money, and the reason for not making money is piracy.

Feng Jun believes that whether Huaqi is still developing into general-purpose software depends on the government's efforts to crack down on piracy. If the crackdown is strong, Huaqi can continue to invest, but the crackdown is not strong. Huaqi can only wait and see when its strength is not enough. Market-driven and technology-driven are two important aspects of enterprise operation. Huaqi's investment in technology will continue, but it may be because enterprises are at different stages of development and their investment intensity is different.

Huaqi is optimistic about the mobile storage market. In July 2000, Patriot Mobile Storage King was launched. In 200 1 year, two mobile storage products, mobile storage encryption king and Fengxian king, were also launched. In March of 200 1 year, Huaqi launched the Patriot Carved Dragon CD-RW high-quality burner. Despite the poor industry situation this year, Huaqi still cooperated with Sony to set up "Suohua Digital DreamWorks" to promote Sony's notebook computers, digital cameras and camcorders and provide a full range of services. In the design of Feng Jun, Huaqi should become a comprehensive enterprise like Samsung in the future, with a good reputation. It may not be the champion of a single product, but it is the lowest goal of Huaqi to ensure that every product can enter the top three in the industry and have comprehensive strength.

In Feng Jun's view, the difference between Huaqi and other Zhongguancun enterprises lies in Huaqi's "six-win concept". Huaqi's "six-win concept", that is, leading "the public, agents, employees, companies, suppliers and society" to participate in cooperation and satisfy and develop their reasonable interests, is indispensable. This is also the reason why Huaqi has not made such products as CPU so far. Few CPU enterprises in Zhongguancun can survive for 3 years, but the display is the product of fair competition, and no one smuggled it. In fact, Huaqi's "six-win concept" is embodied in the business philosophy, which is to establish credibility. In the early 1990s, Huaqi started a business, and Zhongguancun had no credibility, which was almost a "liar street". In this chaotic market, credibility is particularly precious, and Huaqi's little credibility is "regarded as a pearl by everyone". /kloc-In the past 0/0 years, the atmosphere and order of the whole market competition in China are moving towards fairness and justice. Feng Jun believes that Huaqi "can't guarantee everyone in the company to do this idea well", but there is no problem with the general direction and outline of the company.

Feng Jun believes that Huaqi is still in its infancy and is far from finished.

Seven habits

Seven habit notes of a Huaqi employee

Today, people in Huaqi saw the speech contest, and many students were from our class. I feel very proud.

The first two classes mainly talked about Huaqi's company background and company culture. Everyone knows these seven habits.

Some students looked at me with innocent eyes. Everyone has the right to choose whether to carry it or not. Just like you admit that you can choose freely in the first habit of the seven habits. What is the first habit?

Habit 1: proactive,

There must be an exam after this course, so everyone should aim at the requirements of the exam and start from the end.

Habit 2: Starting from the ultimate goal, we determine our personal mission and goals.

Do you study English or watch TV first thing when you go home every day?

We act according to our own priorities. The important things come first.

Habit 3: Put the important things first,

Frank did a great thing yesterday. He selflessly announced his hard-earned answers to the banana group in the group competition. He looked for alternatives that would win everyone. This fully embodies the six-win thinking of our Huaqi.

Habit 4: Thinking about win-win,

Simon took advantage of the low voice of girls. Answer questions purposefully and purposefully. With overwhelming momentum, it won many victories for Apple Group. Know yourself.

Habit 5: Seek understanding first, and then seek to be understood. This is not only an attitude, but also a skill of listening deeply for complete understanding.

Every time I write a speech, I don't understand why some boys always refer to the articles of girls around me. I finally understand the sixth habit of the seven habits. We have discovered a kind of creativity that people can experience when they explore their differences together. Need to integrate the final effect.

Habit 6: Synergy,

Asking everyone to go home and recite five sentences every day is not to torture everyone, but to constantly update.

Habit 7: Sharpening a saw is a habit of inspiring others. It consists of simple daily activities and implants the principle of effectiveness into our minds.

Huaqi Club, such as morning meeting and book club, constantly urges everyone to memorize 7 habits and 22 business rules. If people hold a meeting to solve the problem, most people will definitely say it is a matter of course. But sometimes it is not taken for granted. Imagine the Huaqi Club! Sometimes we have meetings not to solve problems, but to boost the morale of the participants. Sometimes it is a networking activity similar to an Expo, and sometimes it constantly urges everyone to memorize 7 habits and 22 business rules.

Building

Feng Jun: Let me give you another simple example, just like building a hotel and a complex. When you don't have enough strength and capital to build a complex, it's simple. Dig a foundation first and build five floors. After the five-story building is completed, part of it can be sold, transferred or leased. Then dig two layers of foundation next door and build the second phase project. You can ensure safety, and then dig a three-story foundation next to it to build a 15-story building. These tasks are interrelated and do not conflict. The result will be a building complex, and when you go back and wait for four or five buildings to be built, look back at the earliest 15 floor building, which is already in the building complex. Adding three or five floors to the first-phase project, although the foundation is one floor, is also safe, because there is a new later-phase project next to it, which can be used as its new support to make up for the original shortcomings and achieve a relatively stable, healthy and long-term development. This is what we think from the perspective of architecture. We feel very lucky. According to this idea, Huaqi set a path for the development of this company in 1993 and 1994, so the subsequent development will maintain a relatively stable development speed of 60% every year. Although in 1993 and 1994, the speed of 60% was regarded as a snail-like development speed by Zhongguancun, but later, the act of laying the foundation laid a very good foundation for later development. Similarly, the decade of Huaqi has passed. In the next decade, including the process of internationalization, if we want to achieve longer-term development, we must follow this idea and lay a more solid foundation for the process of internationalization. At the same time, once the conditions are ripe, we hope that the company can realize the complete separation of shareholding system, ownership and management rights, and build a truly world-class high-rise building on the basis of the pyramid.