The Internet is almost everywhere, and any enterprise can connect with other suppliers and customers in the world through the Internet to realize product exchange. The following is an analytical paper on the development of enterprises under the Internet, which I compiled for you. I hope it will help you.
By 20 10, China has become the country with the largest population of Internet users in the world. The penetration of Internet into economic, political and cultural fields has accelerated the evolution of these fields and social development. At the same time, under the Internet economy mode, the survival and development of modern enterprises must adjust the original strategy, and based on the characteristics of virtual operation of the global economy, deeply analyze the survival factors of enterprises in the ever-changing market environment. Based on the Internet, this paper studies the development strategy of modern enterprises in China.
Keywords: Internet vision, virtual management, modern enterprise development strategy
In essence, the combination of Internet and traditional economy is also typical? Subversive movement? ; Internet is characterized by openness and enjoyment, which is in essential conflict with the development model of traditional economic fields. The characteristics of the Internet have become a favorable tool for the traditional economy to seek new growth points, and the resulting fierce competition has completely broken the possibility of market channels since modern enterprises. If enterprises want to survive, they must change their development strategies and pay attention to all-round reform.
First, the status quo of enterprise development under the influence of the Internet
(1) breaks the space-time limit.
The Internet is almost everywhere, and any enterprise can connect with other suppliers and customers in the world through the Internet to realize product exchange. This is unimaginable in traditional business activities. At the same time, the cost of the internet is very low, which leads to the gradual disappearance of the factors restricted by time and space for enterprises.
The development of Internet economy is not limited by region and time. Under the influence of internet technology exchange, business hours, time difference and geographical factors are extremely weakened. Only information confirmation and network protocol are needed between enterprises and customers, and transactions can be successfully concluded. In the traditional field, enterprises need to send special personnel to attend trade fairs, set up branches and convey product information to customers, which requires a lot of manpower, financial resources and material costs.
(2) The business model has been subverted.
E-commerce is an important means for modern enterprises to use the Internet for market behavior. The appearance of this business model has completely subverted the traditional business model.
First of all, the form of e-commerce has expanded the trade objects of enterprises to the global field. With China's entry into WTO, the worldwide circulation of domestic products has been affirmed, but the traditional business model can no longer meet the communication between domestic and foreign customers and suppliers. The emergence of e-commerce has solved this problem, and it can turn any enterprise into a multinational enterprise.
Secondly, enterprises can get better marketing channels under the influence of the Internet. The subversion of business model means the change of competition model. Enterprises with strong traditional channel economic strength may not be able to gain a competitive advantage in the Internet business model, because in this new market channel, the competition of any enterprise is equal.
(3) Innovation of market mechanism
The application of Internet technology has greatly changed the market of modern enterprises. This change is manifested in many aspects such as order, logistics and customized production. That is, the market is no longer a large-scale production market, but an order-based and personalized customized production. This is conducive to saving resources, improving efficiency and improving user loyalty.
(4) the formation of supply chain system
In the market system formed by the Internet, although the large-scale production mode is no longer needed, the form of socialized large-scale production has been further developed. This is because the more customized the market, the more cooperation between departments in different fields is needed, and enterprises are no longer simply competing, but form a brand-new cooperative relationship.
Within the supply chain system, suppliers are regarded as buyers at the same time, and the cooperation and stability among multiple enterprises have formed a brand-new competitive team, which undoubtedly requires the use of Internet technology and knowledge to promote communication and improve response speed.
Second, the development strategy of modern enterprises from the perspective of Internet
According to the actual situation, it is not difficult to judge that in the internet economy, the significance of enterprise scale is decreasing, and the role of product (service) quality and trading ability is increasing. In other words, any individual or enterprise can provide goods to the global market through the Internet, without setting up a company or buying equipment, and only need to have a device with Internet access to provide products on demand. This is the characteristic of virtualization operation.
In the future development, modern enterprises can adopt the following strategies.
(1) Establish an international concept
The field of modern enterprise development from the perspective of Internet has expanded to the category of internationalization, so enterprise managers must also establish the concept of internationalization in their operations and internationalize their products from the perspective of competition, including design, packaging, quality level and relevant standards. The international environment is a more open space, which requires constant reform and innovation, updating ideas and seeking development.
(2) Establish an efficient organization
The development of modern enterprises from the perspective of the Internet presents obvious virtualization characteristics, but this does not mean that there is no need for organization and management. On the contrary, the virtual market operation needs a more flexible and rigorous enterprise organization form, and its high efficiency should be reflected in the construction process, which is obviously different from the traditional enterprise organization. Such as customer maintenance, product tracking and so on.
(3) Establish a professional team
From technology to application, from development to economic field, the Internet needs professionals to control. For enterprises, the essence of competition is the competition of talents. Only by having a professional team can we improve our competitiveness under the background of Internet economy.
(4) global economic integration strategy
After China's entry into WTO, not only the international market is open to China, but also the domestic market is facing the competition from international enterprises. The global economic integration strategy is put forward in view of this situation. ? Integration? The form of economic development requires enterprises to use the Internet as a platform, and any activity in the economic field is related to the survival of enterprises themselves.
Three. Concluding remarks
Facts have proved that the emergence, development and penetration of the Internet have greatly changed the living environment of enterprises, and their markets have been further expanded, their production has been further refined, their division of labor has become clearer, and their communication has been smoother. Enterprises are not faced with a narrow regional market or domestic market, but have integrated into the world economic system and become an effective node. All this will inevitably lead to great changes in the organizational form, operating mechanism and production mode of enterprises, on the one hand, using the internet environment, on the other hand, improving the market competitiveness of enterprises themselves; Therefore, according to the characteristics of Internet, it is inevitable to adopt virtual operation and development strategy.
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