On the role of computer technology in e-commerce consumption interaction

E-commerce and computer technology are the most popular words in today's society. In just 30 years, e-commerce has become an indispensable part of people's lives in China, and various products related to computer technology are also flooding our lives. They have a very close relationship and interaction. This paper deeply analyzes this complex relationship and expounds the interactive mechanism between e-commerce and computer technology development.

Keywords: computer technology; E-commerce; Interaction; safe practice

1 preface

Since its appearance, computer technology has had an earth-shaking impact on many fields, among which e-commerce is the most noticeable. There is no doubt that computer technology supports e-commerce, but some people think that the lag of computer technology slows down the pace of e-commerce. However, only from the aspect of support or restriction, the relationship between the two is too one-sided. Such a general conclusion can not only guide the further innovation and development of the two fields, but also easily lead to differences and hostility between the business field and the technical field. Therefore, this paper focuses on the computer technology involved in the whole process of e-commerce, and compares and analyzes their development history and state, so as to study the interactive relationship and mechanism between computer technology and e-commerce, and promote the collaborative innovation and progress of the two fields.

2 Analysis of computer technology on the development of e-commerce.

2. 1 Computer technology provides necessary tools and guarantees for the operation of e-commerce mode.

Because the whole process of e-commerce is almost entirely carried out through computers and networks, it is bound to be inseparable from various computer technologies. This section summarizes and analyzes the technical categories used in combination with the transaction process of e-commerce.

2. 1. 1Web technology provides support for the whole process of e-commerce online transactions.

Web is a typical distributed application architecture, and information is constantly exchanged between clients and servers, so Web technology can be divided into client technology and server technology. The main task of Web client technology is to display all kinds of information, and the core is Hypertext (HTML) language technology, which is also a language specification. Various unified symbols are used to identify various parts of information in web pages. Server-side technology is mainly the means and tools needed to build a web server, such as formulating service strategy and designing appropriate server structure when building a server. In addition, the public network management interface technology and PHP, ASP and other technologies make the web page change from static form to dynamic form. Client and server can exchange information dynamically in real time. The whole process of e-commerce transaction needs to be operated through e-commerce platform, and Web technology is one of the most important technologies used to build e-commerce platform. In addition, the complex business logic in e-commerce transactions is also realized by various programming languages supported by various Web technologies.

2. 1.2 instant messaging technology to ensure smooth communication between buyers and sellers.

Instant communication involves technologies such as point-to-point communication, server/client architecture, audio and video coding and decoding, among which point-to-point communication technology is the foundation and core of instant communication. This communication mode adopts decentralized design, and each communication node has equal status. Any two nodes can communicate directly without forwarding through the central node as in the previous communication mode, which greatly reduces the occupation of network bandwidth. And greatly improves the utilization rate of network resources. Instant messaging can improve the convenience of communication and transaction between buyers and sellers in e-commerce. Therefore, various communication services based on instant messaging technology are also essential services for e-commerce platforms at present.

2. 1.3 security technology provides the necessary guarantee for secure transactions.

Common security technologies include firewall technology, encryption technology, security authentication technology and various security protocols. These technologies provide security protection from multiple dimensions, such as the confidentiality of information, the integrity of data, the authenticity of the identities of both parties and the undeniable nature of transactions. In the process of e-commerce transactions, the above technologies are indispensable. Due to the limitation of space, this paper only takes firewall technology and security technology as examples to analyze the security role of security technology in e-commerce security transactions. Firewall technology uses a set of hardware equipment and corresponding software tools to monitor the data exchange between the internal network and the external network, and analyzes and filters the data exchange with certain isolation rules to ensure that the sensitive information in the internal network will not flow out to the external network. At the same time, monitor and alarm the network attacks on the external network. There are a lot of personal basic information and transaction information in e-commerce websites. Firewall technology can effectively protect the information in the website and prevent information leakage. Encryption technology usually includes encryption and decryption. According to whether the encryption key and decryption key can be derived from each other, encryption technology can be divided into symmetric encryption technology and asymmetric encryption technology. Although the symmetric encryption technology represented by DES has fast processing speed and less computing resources, its security depends on whether the encryption and decryption parties can keep the key well and whether it will be intercepted during transmission. On this basis, asymmetric encryption technology divides the key into public key and private key. Legal users of information each have a unique pair of public and private keys. Although the security of encryption has been greatly improved, it has the disadvantage of slow speed. Therefore, in the current e-commerce transactions, the combination of the two is usually used to ensure the security of transaction information. In addition to the above technologies, there are many technologies used in e-commerce processes, such as doing logistics information? Transparency? GPS technology, multimedia audio and video technology of commodity display, various recommendation algorithms supporting commodity recommendation, etc. In a word, computer technology provides various tools and safeguards for the whole process of e-commerce.

2.2 The rise of emerging technologies has promoted the extension of e-commerce model.

In recent years, various emerging technologies have gradually matured and perfected, and they have shined brilliantly in practice. Among them, 4G mobile communication technology has developed rapidly. 4G mobile communication technology is significantly different from the previous 3G technology in communication structure and key technologies. First, compared with the previous telecom network, the all-IP core network can seamlessly connect different types of networks, and its flexibility is greatly enhanced. Secondly, orthogonal frequency division multiplexing (OFDM) technology enables signals with different frequencies to be transmitted in different subchannels, which greatly reduces the interference between signal waveforms. Thirdly, software radio technology uses programming and other means to simulate hardware functions, thus breaking through the limitation of hardware and realizing multi-band, multi-mode and multi-signal transmission and processing. Fourthly, smart antenna based on digital signal processing technology can reduce and suppress interference signals by directional beam, and improve communication quality. Finally, MIMO technology improves the channel capacity by decomposing the communication link into parallel subchannels. With the ultra-high bandwidth of 4G communication technology, the support of ultra-high speed and the popularity of smart phones, e-commerce extends from computers to mobile phones, and e-commerce begins to shift to mobile commerce. At the same time, the commercial field has extended from a single physical commodity transaction to various life services.

2.3 computer technology constraints on e-commerce

Although computer technology has made great contributions to the development of e-commerce, it is undeniable that computer technology still has a certain restrictive effect on the development of e-commerce. The most obvious disadvantage of online consumption compared with offline consumption is the lack of shopping experience. Customers can't check the details of goods and try on clothes as if they were in a physical store. On the one hand, the lack of shopping experience leads e-commerce to attract customers only by price. Therefore, the low-end products on the e-commerce platform still account for the vast majority. Although virtual reality technology is expected to improve the shopping experience in e-commerce, consumers can observe goods at will in physical stores, even if they can't touch them through technical means. But this technology is still in the laboratory stage, and there is still a big gap from the real application. Therefore, subject to the development of technology, the shopping experience of e-commerce will remain at the current level in the future, thus affecting and delaying e-commerce.

The development of e-commerce has promoted the progress of computer technology

3. 1 security risks in e-commerce promote the development of computer security technology.

Because it involves a lot of economic information such as private information and financial account passwords, e-commerce has been an important direction of hacker attacks from the beginning. The security risks faced by e-commerce platforms are far more complicated than other general network platforms. The security risks in e-commerce include: information being stolen, tampering, identity being stolen by others, etc. Moreover, the security precautions in e-commerce involve not only the platform itself, but also the safety of equipment used by buyers and sellers, the safety of networks and mobile networks. So many security risks put forward extremely high requirements for the security technology adopted by the e-commerce platform. However, it is impossible for any technology to completely eliminate the occurrence of risks, especially driven by huge economic benefits, various new security attacks, information theft and embezzlement technologies emerge one after another, which constantly pose a threat to existing security prevention technologies. Therefore, in the development and practice of e-commerce, in fact, it has been accompanied by the alternating upgrade and progress of hacking technology and security technology. As for security technology, in the development of e-commerce, not only various digital encryption technologies and algorithms have made great progress; The security protocol has also been supplemented and improved with reference to practice. More importantly, the security framework system has made great progress. The current security framework system provides comprehensive security for e-commerce from the aspects of network, logic, encryption, authentication, protocol and application through six layers of security protection.

3.2 The expansion of e-commerce promotes the innovation of computer technology.

In addition to daily operations, e-commerce platforms, especially those aimed at individual consumers, in order to increase popularity and sales, like offline physical shopping malls, combined with various festivals to launch preferential promotions, Taobao even created? Double eleven? For such an online shopping festival, due to the huge traffic of e-commerce platforms such as Taobao, Tmall and JD.COM, the influence of its large-scale promotion activities is by no means comparable to that of discount activities in general shopping malls, and the number of visits per second even exceeds the data of the railway ticket booking website of the Ministry of Railways in Spring Festival travel rush. From a technical point of view, such a large-scale promotion activity is a great test for many aspects of the website platform, such as the concurrent performance of the website, the load balance of the distributed server architecture, the operating efficiency of the file cache system, and the relationship with different banks. Double eleven? Take the shopping carnival as an example. What did Alibaba learn a few years ago? Double eleven? As a result, the support effect of 20 15 Alibaba platform far exceeds that of previous years. For example, the peak order volume of Taobao and Tmall per second is as high as140,000. Alipay's maximum payment amount reaches 85,900 transactions per second, while the experimental test data of global payment platforms Visa and MasterCard can only reach 56,000 transactions per second and 40,000 transactions per second. From the comparison of the above data, it can be seen that it is precisely because of the huge demand brought by large-scale promotional activities that e-commerce platforms like Alibaba can upgrade and optimize their own computer technology in order to reach the world's leading level in technology. Therefore, the development of e-commerce will put forward new requirements for the existing technology, thus promoting technological progress.

4 conclusion

The development of e-commerce is closely related to the development of computer technology. The development of the latter gave birth to a new business model of e-commerce, and also provided tool support for the whole process. The development of new technology also promotes the innovation of e-commerce in business model and process, but the lag of computer technology also restricts the development of e-commerce to some extent. In the process of e-commerce, there will be various new technical requirements, which will greatly promote the progress of technology.

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E-commerce graduation thesis II

On the influence of e-commerce development on the development of foreign trade enterprises

With the deepening of economic globalization and the development of science and technology, the development of foreign trade enterprises in China has entered a new period. As a new form of foreign trade, e-commerce has quickly become a new trade model that affects the development of foreign trade enterprises in China under the impetus of informationization. The development of foreign trade e-commerce has accelerated the integration of China's foreign trade market. China's foreign trade enterprises have overcome some inherent defects by using e-commerce development model, improved the corresponding foreign trade benefits and promoted the development of China's foreign trade. However, there are still some defects in the e-commerce operation mode of foreign trade enterprises in China, which need our attention and make corresponding changes. This paper analyzes the influence of e-commerce on the development of foreign trade enterprises, and puts forward optimization strategies.

Keywords: e-commerce; Foreign trade; enterprise development

With the continuous development of science and technology and the wide application of computer network technology, e-commerce has played an important role in the development of foreign trade enterprises in China. Applying e-commerce to the marketing field of foreign trade enterprises will have a great impact on the operation of foreign trade enterprises. With the continuous application of e-commerce activities in foreign trade industry, people have a clear concept of e-commerce. The progress of technology makes the forms of foreign trade business more diversified. Contemporary e-commerce is not limited to Internet-based business activities, but also includes business activities conducted in other forms of communication. This paper discusses the problem of e-commerce, expounds the influence of e-commerce on the development of foreign trade enterprises, and puts forward some strategies to optimize e-commerce activities.

1 current situation of e-commerce application in foreign trade enterprises

1. 1 Analysis of the advantages of e-commerce in the application of international trade

E-commerce is a new trade form in current international trade, and its appearance greatly facilitates the exchange and cooperation between foreign trade enterprises. E-commerce is widely favored in commercial activities because of its certain technical advantages in practical application. First of all, e-commerce has technical advantages. Through the Internet or other means of communication, people can break through the limitations of time and space, and the communication objects can communicate at any time, which greatly improves the efficiency of international trade. Secondly, e-commerce can better save money for enterprises and reduce trade costs. The paperless trade form brought by e-commerce greatly reduces the dependence of enterprises on physical materials.

1.2 application status of e-commerce in international trade

At present, the development trend of e-commerce of foreign trade enterprises in different countries and regions is still very uneven. Among them, e-commerce in developed areas such as Europe, America and Japan is developing very rapidly, and the transaction volume is increasing year by year. However, the application level of e-commerce in Latin America and Africa is lacking or polarized obviously. In China, due to the sustained economic growth of China, e-commerce has developed rapidly in foreign trade. China is rich in resources and has a vast market. I believe that the application of e-commerce will have a broader prospect. The necessary condition for the development of e-commerce is the improvement of corresponding infrastructure. Some countries are committed to improving the relevant information infrastructure in order to better promote the development of e-commerce in their own countries.

1.3 application prospect of e-commerce in future international trade

With the rapid development of global trade, e-commerce has become an indispensable form of international trade. It can be predicted that the development of e-commerce will have a great impact on the development of international trade. Some economists predict that in the future globalization process, all trade activities may become e-commerce activities. We have seen that the development of e-commerce has crowded out the market of tangible trade and affected the formulation of international trade rules. In the process of developing foreign trade in China, although it started late, it has great development potential. The use of e-commerce as a form of trade will surely promote the faster development of China's foreign trade. Therefore, it is necessary for us to analyze the specific impact of e-commerce on China's trade and put forward corresponding countermeasures.

2 the impact of e-commerce on the development of foreign trade enterprises in China

2. 1 the impact of e-commerce on the financing process of foreign trade enterprises

The development of e-commerce first solved the financing problem for foreign trade enterprises in China. Through the e-commerce platform, some domestic foreign trade enterprises can borrow from banks, forming a tripartite financing structure of enterprises, banks and e-commerce platforms. Through the e-commerce loan platform, foreign trade enterprises can obtain a higher amount of funds through operation. On the e-commerce platform, foreign trade enterprises reduce the corresponding loan procedures and improve the success rate of financing, which is conducive to the further development of foreign trade enterprises. Financing activities through e-commerce platform can also improve the transparency of corporate loans and increase the default cost of foreign trade enterprises, which is more conducive to the purification of financing environment.

2.2 E-commerce updated the credit rating standards of foreign trade enterprises.

E-commerce is a new foreign trade model. Under this new foreign trade model, the credit rating standards of foreign trade enterprises have also changed accordingly. The credit rating of foreign trade enterprises is very important for enterprises. Credit rating involves not only the general trade activities of enterprises, but also the investment and credit problems in the development of enterprises. Without a good reputation foundation, foreign trade enterprises cannot gain certain market advantages in the fierce market competition. Under the mode of e-commerce, the traditional reputation evaluation standard has been changed, and the comprehensive strength of enterprises has been improved. It involves the operation ability of the enterprise itself, the quality of relevant staff and the future development of the enterprise. Enterprises can get better development opportunities through the credit rating under the e-commerce model. Some small and medium-sized foreign trade enterprises also have a benchmark for development, which is conducive to the planning of long-term goals of enterprises.

2.3 E-commerce reduces the operating costs of foreign trade enterprises.

The development of e-commerce reduces the cost of foreign trade enterprises in the process of operation, which is conducive to the capital turnover of enterprises. First of all, the use of e-commerce makes the transaction faster, and the demander can learn about related products through the network, thus reducing the inventory cost of some foreign trade enterprises and avoiding the backlog of products in the warehouse. Secondly, some foreign trade enterprises use e-commerce platform to reduce the relevant procurement costs, so that they can better understand the needs of customers and make corresponding procurement plans more easily, thus reducing the procedures in procurement and reducing procurement costs. Finally, the marketing cost of foreign trade enterprises in the operation process is effectively reduced. Traditional foreign trade work often requires face-to-face consultation and discussion by enterprise marketers, and often requires higher marketing expenses. Through the e-commerce platform, the promotion of products can be realized on the Internet, which greatly saves the marketing costs related to enterprises.

3 the use of e-commerce to promote the development of China's foreign trade enterprises strategy

3. 1 The management should enhance the awareness of applying e-commerce.

With the rapid development of information technology and the deepening of economic globalization, the importance of e-commerce in the development of foreign trade is beyond doubt. Foreign trade enterprises should first establish the awareness of applying e-commerce and take the initiative to use this tool to carry out their own trade activities. In the process of development, enterprises should realize that e-commerce is not only a simple computer operation on the Internet, but also a systematic and complete business activity mode. Applying e-commerce to the management activities of foreign trade enterprises can better realize the information management of enterprises. E-commerce is an important tool to integrate logistics, technology, financing and warehousing of foreign trade enterprises. Giving full play to the tool role of e-commerce can better expand the market and achieve mutual benefit and win-win for itself and its trading partners. The management activities of contemporary foreign trade enterprises are more scientific and standardized, and the use of information management mode can better manage the company's business and finance.

3.2 Enterprises should speed up the construction of corresponding e-commerce hardware facilities.

The development of e-commerce is based on the corresponding hardware infrastructure construction. In order to better carry out e-commerce activities in foreign trade enterprises, it is necessary to strengthen the network infrastructure construction of foreign trade enterprises and break through the corresponding technical bottlenecks. The reason why the United States can become the most active country in e-commerce in the world is precisely because it has a certain information hardware foundation. China is in the development stage of e-commerce, and it is more necessary to build the hardware facilities system of e-commerce. First of all, we should increase the investment in e-commerce infrastructure, improve the information network of foreign trade enterprises in China, reduce the information use cost of foreign trade enterprises, and effectively integrate the internet information resources of foreign trade enterprises. Secondly, while developing information hardware equipment, we should pay attention to the connection and cooperation with logistics, finance and other industries, so that China's foreign trade information network can form a certain industry cooperation chain and make China's e-commerce operation more systematic.

3.3 the use of e-commerce to strengthen enterprise cooperation in foreign trade activities.

E-commerce is a comprehensive platform through which enterprises can complete some cross-industry cooperation. In the process of market operation, there is a relationship between competition and cooperation among foreign trade enterprises. For example, in the process of purchasing some products, because of the weak purchasing power of individuals, they often can't bear the cyclical changes of the market, and often can't get the attention of relevant supply enterprises, which makes enterprises lose some development opportunities. Through e-commerce platform, competitive enterprises can cooperate with each other and collectively purchase suppliers in the form of joint procurement. This form of procurement can effectively reduce the cyclical impact of the market and improve the ability of enterprises to resist market risks. Moreover, in this process, there is a relationship between competition and cooperation among enterprises, which effectively realizes the integration under the market economy.

4 conclusion

E-commerce is a new form of trade. Its appearance provides a broader virtual market for China's trading enterprises, and makes China's foreign trade career face newer opportunities and greater challenges. We must attach importance to the various influences brought by e-commerce on China's foreign trade enterprises, take concrete and effective measures to meet challenges and seize opportunities, so that China's foreign trade enterprises can achieve better development in the era of globalization.

References:

[1] Deng Sisi. Analysis of the relationship between international trade and e-commerce [J]. Modern Economic Information, 20 1 1(24).

[2] Liu Yanmei. Business opportunities brought by e-commerce to foreign trade enterprises in China [J]. Forum on Industry and Technology, 20 12(02).

[3] Hu Zhiying. Economic Impact of E-commerce on Small and Medium-sized Enterprises in China and Countermeasures [J]. China Market, 20 1 1(28).

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