The founders of Huazhi, Baozi and Hana, became attached to Cosplay, and Cosplay itself is also very popular in Japan. Before the brand was formally established, they were immersed in Cosplay circles for many years and were invited to participate in international cultural exchange activities in Asia, Europe and the United States as representatives of China.

You know, Coser is originally a user of heavy makeup and a user of visual system. Therefore, when they returned to China on 20 16 and decided to start a business, it was a natural answer to wear a "girlish heart" makeup. Hana, who is more sensitive to color, is responsible for color language, and Baozi, who is more executive, is responsible for floor plan landing and supply chain communication.

It is also such a gene, so Huazhi has often been labeled as "second makeup", "Lolita makeup" and "Cosplay makeup" since its listing.

Brand history:

In 20 16, huazhi started with 1 10,000 yuan and sold nearly 2 million yuan in three months.

20 19 has a total sales of more than 20 million. In 2020, the sales exceeded 100 million, and in July, it obtained tens of millions of dollars of Pre-A financing, and the investor was Tiantu Investment.

At the end of 20 19, Huami began to expand overseas markets mainly in Japan. At present, there are more than 300 beauty grocery stores in Japan, such as Loft and cosme, and the scale is expected to expand to 500-800 by the end of the year. 202 1 will enter the southeast Asian market.