I believe that everyone will inevitably come into contact with compositions, especially argumentative essays, also called argumentative essays. By presenting facts, reasoning and distinguishing right from wrong, the author can determine whether his views are right or wrong, and establish or deny some claims. How to write this type of composition? The following is my paper on the problems and suggestions of customer relationship management in enterprise marketing, hoping to help you.

Abstract: In the process of enterprise management, customers are the main body of its development, which affects the development of enterprises. Only when enterprises meet consumers' requirements for products in production and business activities can they better meet the opportunities and challenges under the market economy. Therefore, enterprises must handle the relationship with customers well. Customer relationship is of great practical significance to the development of enterprise marketing. In practical work, the effective implementation of customer management can get a better customer platform in the promotion of enterprise products, which is helpful to enhance the market economy share of enterprises. At the same time, through communication with customers, we can understand consumers' demands, formulate long-term enterprise service management methods, and continuously enhance the influence of enterprises. Therefore, this paper discusses the significance of customer relationship management in enterprise marketing and puts forward relevant suggestions, hoping to help the current enterprise customer relationship management.

Keywords: customer relationship management; Enterprise marketing; Value;

With the continuous improvement of China's economic system, the network information platform is gradually being built, and the economic situation is excellent. However, under the favorable background of the times, we should also see the increasingly fierce competition in the market economy. As a new marketing concept, customer relationship management is of great significance to maintaining the relationship between enterprises and customers [1], which can become a link between customers and enterprises and help the relationship between customers and enterprises become more harmonious. At the same time, through investigation and research, it is found that enterprises with perfect customer relationship management can have more channels for consumer groups. In the follow-up promotion of enterprise products, good customer relationship management is helpful to the development of enterprise marketing. Therefore, enterprises must attach importance to customer relationship management.

1, Introduction to Customer Relationship Management

The concept of customer relationship management originated from abroad, and different enterprises have different definitions of it. However, it is recognized that customer relationship management is customer-centered, and there are relationships between enterprises and customers such as brand promotion and product sales. The ultimate goal of customer management is to attract new customers and turn these customers into brand-new consumers who buy enterprise products, so as to continuously improve the market share and profit of enterprises and enhance their competitiveness. The customer is an important asset of the enterprise, and the product value or service value of the enterprise is reflected in the customer. Therefore, enterprises should establish long-term and effective business relations with customers. Understand their needs in continuous communication with customers, and achieve a win-win situation with customers, that is, customer management. For most enterprises, the fundamental survival is the customer. Without customers, enterprises will have no source of income and cannot survive [2]. Therefore, in customer relationship management, enterprises should grasp the life cycle of customers, let customers buy products or services provided by enterprises through relevant management work, and constantly create profits for enterprises.

2, the significance of customer relationship management

2. 1 Consolidate the market position of enterprises

In enterprises, strengthening customer relationship management is conducive to consolidating the market position of enterprises. In the economic market, the competition between enterprises is also the competition of potential consumers. The resources of the economic market are limited, and the customers who can consume are also limited. If enterprises can get more consumers, they can get more economic benefits. Therefore, strengthening customer relationship management is conducive to increasing the share of enterprises in the economic market and consolidating their position in marketing. Through customer relationship management, enterprises and customers can communicate constantly, thus maintaining friendly relations between them and increasing customers' desire for consumption. At the same time, doing a good job in customer relationship management can gain a better social reputation and enhance the position of enterprises in the market. Enterprises can better produce products for consumer groups and effectively seize market opportunities by constantly understanding the needs of customers, rationally planning the sales scope of products, expanding consumption channels. Through communication with enterprises, consumers can better understand enterprises, which is also conducive to the consolidation of enterprises' market economy status [3].

2.2 improve the marketing ability of enterprises

Strengthening customer relationship management is conducive to improving the marketing ability of enterprises. In the huge customer relationship management platform, a large amount of data can help marketers understand the relevant information of customers more comprehensively, so as to infer the customer's consumption demand and identify the customer's consumption ability. From the feedback of customers, enterprises can understand the preferences of consumers and make corresponding improvements to products according to the feedback. In this way, the audience of enterprise products will be more and the number of consumers will be greatly increased, thus broadening its product market and enhancing the competitiveness of products [4]. At the same time, good customer relationship is also conducive to the promotion of products. Among some old customers, enterprises can continuously provide consumers with information about their new products through long-term communication. If consumers feel that the use of products is better, then enterprises can open up a brand-new market, which is also conducive to expanding the customer base of enterprises. Therefore, enterprises must pay attention to the cultivation and maintenance of old customers in customer relationship management, which is a very important resource. Through the above customer relationship management measures, enterprises can achieve longer-term development under the economic system.

2.3 Consolidate the foundation of enterprise operation

Good customer relationship management can lay a solid foundation for enterprise operation. Enterprises must pay attention to the following aspects in customer relationship management:

(1) Be sure to fully understand the actual needs of customers. According to the needs of customers, we can produce related products and provide certain after-sales service, so that the satisfaction of consumers can be greatly improved, and constantly tapping potential consumer groups is also conducive to increasing the income of enterprises.

(2) Enterprises must maintain customer groups if they want to communicate with customers regularly. Long-term cooperation is conducive to the rapid development of enterprises. At present, under the market economy, the competition among enterprises is becoming more and more fierce. Therefore, if enterprises want to realize value in the fierce competition, they must grasp the needs of customers and improve their competitiveness by constantly understanding consumers. Customer relationship management, as an important condition of enterprise competition, is helpful to enhance the competitiveness of enterprises, help enterprises attract and stabilize consumer groups, and contribute to the benign operation of enterprises.

2.4 improve the management level of enterprises

Strengthening customer relationship management is helpful to improve the management level of enterprises. According to the relevant information obtained from consumers, enterprises will rationally adjust and integrate the resources they have, so as to improve the efficiency of resource use and ultimately maximize the profits of enterprises, which is also the purpose of enterprise management. In a word, in the process of customer relationship management, quality and efficiency are two aspects that must be considered in the process of management process optimization. First of all, enterprise managers should accurately grasp the current management level of the enterprise, rationally integrate and allocate the customer resources they have, and do their best to put all good resources into the most important part of the enterprise's work, so that all the work can be carried out reasonably and smoothly, and the economic benefits and quality level can meet expectations. Secondly, through customer relationship management, enterprises can make efficient process plans and make business activities clearer. The rational use of customer resources can also greatly improve the management efficiency of enterprises.

3. Problems in customer relationship management

3. 1 Lack of relevant experience.

At present, China enterprises lack experience in marketing. The main reason is that insufficient attention is paid to this field, which leads to the lack of relevant marketing experience. At present, in the marketing courses in colleges and universities, almost all the textbooks used are written by foreigners, and students mainly study foreign marketing theories. China's market theory is not systematic and comprehensive enough, and it can even be described as barbaric growth. Marketing is a complicated subject. If the marketing strategy is not formulated and applied flexibly, the enterprise will be weak in marketing. In China, the lack of marketing theory and experience hindered the development of customer relationship management and caused various problems [5]. In the new era, China enterprises are developing slowly in marketing, so they must put more energy into it. Generally speaking, the marketing of enterprises includes public-private relationship management, experience marketing and relationship marketing. Therefore, in order to do a good job in marketing, enterprises should not only do a good job in a certain branch of marketing, but also integrate all fields together and sort out and analyze the rich customer resources, which is conducive to the healthy development of enterprises.

3.2 customer relationship management model is single

At present, the customer relationship management model is single. Through research, we can find that the consciousness of customer relationship management has existed since ancient times. The concept of customer first is the basic requirement to maintain the relationship between enterprises and customers. However, with the development of China's economy, the economic system is constantly improving. Compared with the traditional customer relationship management, the brand-new management measures have made great breakthroughs in form. However, due to the lack of specific management and imperfect steps, it is difficult for enterprises to make constructive breakthroughs in related fields, which may even lead to the continuous loss of customer resources and the gradual decline of enterprise development. This has seriously affected the dominant position of enterprises in the economic market. Therefore, if enterprises want to occupy a dominant position in the market, they must put forward relevant customer relationship management measures in combination with the actual situation in order to achieve better marketing results. At the same time, we can see that the marketing work of enterprises has also been restricted to a certain extent. This kind of problem is not only difficult to meet the requirements of the development of the times, but also unable to provide better services for consumers, which leads to a great discount on the competitive advantage of enterprises and seriously hinders the development of enterprises. In today's era of information popularization, if consumers lose confidence in enterprises, customer relationship management will collapse completely, which will have a devastating impact on the future development of enterprises. Therefore, when establishing the customer relationship management model, enterprises must avoid the situation of single management, but should keep up with the development trend of the times and constantly put forward brand-new customer relationship management measures.

4. Suggestions on improving the effect of customer relationship management.

4. 1 Overall planning of customer management

Enterprises must make overall planning in customer relationship management to improve customer satisfaction. Doing a good job in customer relationship management can reduce accidents. Therefore, in customer relationship management, enterprises must do the following aspects:

(1) In the process of inputting customer information into relevant data platforms, it is necessary to ensure that customers know about it. Customer's information must be well protected to ensure that relevant information will not be leaked, so as not to have a certain impact on customers.

(2) Enterprises must strengthen the construction of data informatization and control the access rights of data platforms. Through this data platform, enterprises can better communicate with customers and grasp their actual needs in real time.

(3) It should be noted that the marketing personnel of an enterprise must pay attention to the content and form of the chat when communicating with customers. When selling products, you must not arouse customers' resentment.

(4) If customers are dissatisfied with the products of the enterprise and complain, the attitude of marketing personnel must be positive and good, so as to facilitate the effective development of customer relationship management [6].

4.2 Work with emotion.

Enterprises must put their feelings into customer management. When communicating with customers, we must grasp the tone of conversation and ensure that customers are willing to talk. At the same time, in the process of communication, communication methods should not be static, but should adopt a variety of conversation methods to arouse customers' communication interest. Treat customers as friends, so that customers can treat marketers as friends, and enterprises can better understand customer needs, make the next production plan, ensure the smooth implementation of enterprise production and promote enterprise development.

5. Conclusion

Enterprises must do a good job in customer relationship management, constantly optimize their own products and enhance market share. Develop potential customers through loyal customers, thus helping enterprises to develop better and faster.

Step 6 refer to

[1] Feng Shikai. Reflections on the Value of Customer Relationship Management in Enterprise Marketing [J]. Shopping Mall Modernization, 20 17(5):70-72.

[2] Ma, Shang Lan,. On the Value of Customer Relationship Management in Enterprise Marketing [J]. Financial Economics, 2017 (2):180-181.

[3] Hong Yan. On the role of customer relationship management in enterprise marketing [J]. China Business Theory, 20 15(33):39-4 1.

[4] Ma Wang. On the Value of Customer Relationship Management in Enterprise Marketing [J]. Sci-tech Economic Market, 20 16( 1):72-73.

[5] Zhang Tengfei. The Importance of Customer Relationship Management in Enterprise Marketing [J]. China Collective Economy, 20 14(28):63-64.

[6] Dong Li. The Value of Customer Relationship Management in Enterprise Marketing [J]. Jiannan Literature (Classical Education), 201(11): 238-239.

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