When you need to start a business in a coffee shop, you need to write a relevant plan, so how should you write the content of the plan? The following is a model essay I shared with you about the plan to open a coffee shop. I hope it will help you.

I. General situation of the enterprise

A product that is very suitable for mass consumption and people who lack funds to start a business-cheap "ternary coffee"-a cup of freshly ground and brewed Luzhou-flavor coffee can be bought only with 3 yuan money. How's it going? Drink it and you'll know. With the improvement of people's living standards, drinking coffee has become as common as drinking tea; It has become an indispensable drink in people's daily life. According to experts' prediction, China will become the most potential coffee consumer in the world in the next few years. The market prospect is very broad. To put it bluntly, there are many people in China, accounting for more than one fifth of the world's population. Who doesn't want a piece of this big cake? Opportunity only envies the willing.

Second, the personal situation of the author of the business plan

Previous relevant experience (including time)

Name: Su Hui, male, 197 1, born in May. 1988 After graduating from high school, he served in the Armed Police Force for four years; After leaving the army, he was assigned to the department store to be in charge of security. In 2002, he was seconded to the casino to take charge of the silver desk. I am no stranger to some business knowledge, have certain financial management ability, and have full confidence in personal entrepreneurship.

Educational background and related courses (including time)

During my four years in the army, I participated in the correspondence training of Beijing Judicial University and obtained a junior college degree in law. At the beginning of June this year, I participated in SYB's entrepreneurship training and benefited a lot. The blindness is reduced, and the effect of using the brain "storm method" is excellent. Actively do a good job in pre-business planning, do a good job in financial management and improve the success rate. Recently, I am studying the technical knowledge and common sense about coffee. For example, you shouldn't add sugar or cream to a customer's coffee until you know his taste. A sip of ice water before a formal coffee taste can help the coffee taste lively. Drink coffee while it is hot, otherwise it will easily turn sour and affect the taste of coffee.

Third, the target market and competitors

1, market selection and target forecast

Mr. Chen Anzhi, a famous scholar, said: "If we can't succeed independently, then we can adopt the method of' immediate success', that is, riding on horseback (using others to spend a lot of money to decorate the store), and we have succeeded while others have succeeded." I adopt the business model of cooperating with Internet cafes. The flagship store of Northern Outlets is near my home. There are 200 computers in the store, and there are a constant stream of people surfing the Internet every day. Because the freshly ground and brewed coffee smells good, everyone will "smell it". As long as one person drinks it, there will be a chain reaction, and the people behind will generally follow suit. Psychologically, this is called "from the heart". It's impossible to watch others drink. I didn't. That would make me feel ashamed. Besides, when you are tired from surfing the Internet, it is very comfortable to have a cup of coffee to relax. The owner of the Internet cafe told me that about 400 people come here to surf the Internet every day, and the consumption level is not low. My coffee business just filled his gap. After consultation, we quickly reached an understanding because both sides won. The goal is the laudatory name of the plan. I want to start a business with passion and cultivate passionate employees. When employees like their jobs, they will become loyal. Loyal employees will produce better products and services, and better services will attract more customers. In the end, it means greater value to the enterprise. I think passion is the fuel and employees are the engine.

2. Industry and competitor analysis

I feel that the competitors are those bottled soft drinks with many varieties, full tastes and moderate prices. Fortunately, my products are special, freshly ground and cooked, and there are relatively few similar products. A good product is the cornerstone of an enterprise. Only by ensuring product quality and consistency can enterprises succeed. On the basis of maintaining the existing varieties, I intend to consult customers who are familiar with coffee technology with humility and conduct experiments with them. Introduce new coffee varieties, such as Italian "latte". It is said to be very popular in the local area.

3. Existing products and services

At present, eight kinds of coffees have been developed, including Taiwan Province Black Pearl Coffee, Brazilian traditional companion coffee, Brazilian pure milk coffee, Singaporean peanut butter coffee, charcoal black espresso coffee, Swiss chocolate coffee, Brazilian rock sugar coffee and Brazilian cream coffee. They are all freshly ground and cooked with imported coffee beans, which can taste the same as those in large coffee shops. Our goal is to sell value-for-money products. Intimate service, direct understanding of everyone's taste, the key is to remember customers' names, treat them as their friends, chat with them, understand their hobbies and habits, and make customers feel unfamiliar, which will be one of the key points that distinguish me from other competitors. Secondly, making twice as much coffee per cup and charging a share of money will be a good strategy for my coffee to be twice as good as others' coffee, reflecting personalized service.

4. Profit model

First of all, I hire people who are passionate about life, others and coffee, and then teach them how to mix coffee, and pass on my business philosophy to them, empower them, cultivate love for customers, increase communication with customers, and build a mutually recognized and caring group. Give full play to the initiative of employees and link their economic interests with the endurance of enterprises. Respect their contributions and treat employees as brothers. Secondly, personalized service makes customers feel the warmth of home. At the same time, listen to customers' suggestions, treat every interaction as the first time, and strive to be the best. Third, establish product quality with consistency, and maintain the product reputation praised by customers. Finally, improve the interpersonal relationship of cooperative enterprises. Internet cafes can only be profitable if their business is good.

5. Enterprise-related risks and solutions

First of all, whether the source of raw material imported coffee beans is guaranteed. I plan to sign a supply agreement with suppliers to support my business and give priority to the supply of goods. Secondly, the price increase factor. I won't change inferior coffee beans to keep the original retail price. If the price increase is serious, I will either bear the consequences myself or pass it on to my customers. Of course, I will post a notice to explain the reason for the increase in coffee prices. Third, irresistible external factors. I intend to make up for this loss through accident insurance. Fourth, there is a fully automatic computer-managed coffee machine imported from South Korea, which can automatically sell coffee, automatically season coffee and adjust the temperature of the four seasons, and can simultaneously make three kinds of drinks: original bean coffee, Korean tea and milk tea. In view of its potential threat, we should work hard on products and services, increase the variety of products, ensure the quality of products and maintain their consistency. The service should be people-oriented, operate in good faith, take care of every customer's taste, and plan and develop tea drinks. After all, some people are used to drinking tea.

Fourth, the marketing plan

If we don't know where to go. I don't know when it will arrive. I can't effectively judge what I will do next, or whether I have embarked on the road to success. Without a plan, it is impossible for people to accurately define what success is. Only by examining the results based on goals can we judge the results.

(1) site selection details

Address area (square meters) Rent or profit sharing

North Outlets 300 20% Sales

(2) The main reason for choosing this address.

Located in Kemao Street, Bai Causeway Road, adjacent to Nankai University, with a radius of 1 500m, it radiates nearly 10,000 residents. Internet cafes are spacious, with elegant decoration environment and stable passenger flow. The main reason is that the owners of Internet cafes are honest and understand the difficulties of early entrepreneurs. I readily agreed to my cooperation plan and charged the rent at 20% of the actual monthly sales. This is undoubtedly a kind of support for me. Over time, we became good friends.

(3) the reason for choosing this sales method.

I combine my career and life organically and build my own service around my passion. Treat employees and customers as my friends and remember their names. Create an atmosphere where everyone can freely express their feelings, and let my work become a natural extension of my life value. Based on the northern outlets, I intend to expand the scale of operation, seize the market with loans, and strive to copy my business model in the shortest time and implement chain operation; The success of Northern Outlets is a good example.

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