Brand strategy: the monograph of industry experts, scholars and professionals on brand strategy of industrial design. Regional economy: 1, urban planning and construction of a city or region, development of environmental design and industrial design. From the author's point of view, we can observe and introduce the characteristics of famous cities in China, as well as their advantages in politics, economy, industrial development, production and construction.
2. You can choose an excellent or developing city to make comprehensive reports and comments. Including urban planning, architecture and design, as well as the design ideas and architectural concepts of planners and architects.
Special report: case reports of industrial design enterprises, high-tech enterprises, construction, machinery and equipment, manufacturing, production enterprises, scientific research institutes, etc. And articles on professional technology and corporate publicity provided by enterprises related to industrial design buildings, equipment and products. Industry professionals: 1, chairman, CEO or general manager of industrial design enterprises, product design companies, environmental design, architectural design, mechanical design, circuit and power grid design, design management companies and high-tech enterprises.
2. Leaders of Industrial Design and Research Institute, Architectural Planning and Design Institute, academicians related to urban architectural design, experts and scholars, architects, arts and crafts masters, etc. made a special trip to visit.
Wealth elite: Conduct targeted interviews with the bosses of industrial design enterprises, machinery manufacturing enterprises, machinery equipment manufacturing enterprises and industrial design industry chain enterprises that are developing and expanding related to industrial design. Architectural skills: Starting from architectural design, especially the famous buildings designed and built with high-tech and new materials in modern times, interpret the designer's ideas and visit the skills, ideas and creative framework that the designer wants to express.
Environmental design: As a part of industrial design, environmental design is an interface language to communicate between people and the environment. Environmental design focuses on solving all the problems of the interface between people and buildings in cities, making people and the environment integrated, giving people a cordial, convenient and comfortable feeling. Engineering technology: construction engineering, military engineering, information engineering, satellite engineering, shipbuilding engineering, mineral deposit smelting engineering, power equipment, industrial production technology engineering, etc. Each issue selectively reports a certain project and technical means.
Equipment manufacturing: In industrial design, equipment manufacturing covers a wide range, such as machinery, electronics, weapons, general equipment and so on. Specifically, it includes: 1, construction machinery, agricultural machinery, construction machinery, transportation machinery, electrical equipment and equipment manufacturing, electronic and communication equipment manufacturing, instrumentation and cultural office supplies manufacturing.
2. High-tech key equipment (cutting-edge core equipment), such as single crystal stretching, silicon wafer cutting and polishing, coating lithography, packaging testing and other core technical equipment in VLSI production; Another example is the major advanced basic machinery, that is, the equipment of manufacturing equipment-industrial "mother machine", including numerical control machine tools (NC), flexible manufacturing units (FMC), flexible manufacturing systems (FMS), computer integrated manufacturing systems (CIMS), industrial robots, large-scale integrated circuits and electronic manufacturing equipment.
3. Important mechanical and electronic basic parts, mainly advanced hydraulic, pneumatic, bearings, seals, molds, knives, low-voltage electrical appliances, microelectronics and power electronic devices, instruments and meters, and automatic control systems;
4. Major complete sets of technical equipment required by science, technology and military production in various industries of the national economy, such as drilling and open-pit mining equipment for mineral resources, complete sets of equipment for large-scale thermal power, hydropower and nuclear power, complete sets of equipment for petrochemical industry, coal chemical industry and salt chemical industry, complete sets of equipment for smelting and calendering ferrous and nonferrous metals, advanced transportation equipment for aviation, railways, highways and shipping, large-scale environmental protection equipment such as sewage, garbage and large-scale flue gas purification treatment, and large-scale river regulation and treatment. Mechanical equipment: Mechanical equipment is as varied as equipment manufacturing. Mechanical equipment includes: management components, dangerous parts, stamping equipment, special equipment, painting equipment, painting equipment, mechanized transportation equipment, etc. Only packaging equipment can be divided into automatic packaging machinery and semi-automatic packaging machinery and equipment; According to the application scope of packaging, it can be divided into general packaging machine, dual-purpose packaging machine and special packaging machine; According to the type of packaging, it can be divided into three kinds of packaging machines, internal packaging machines and external packaging machines.
The scope of the industrial design report of mechanical equipment is also quite wide, so we should grasp the scale when reporting. Give priority to with high-tech design.
Functional innovation: Functional innovation is an important link in industrial design. Sometimes a small design improvement may bring considerable economic benefits to the enterprise or save unnecessary labor.
Note: This column is basically the same as mechanical equipment, but the difference is that one is equipment and the other is innovation or improvement. Please grasp the scale when writing. Product design: product design is the core of industrial design, and it is the key link for enterprises to use design, realizing the transformation of raw materials into more valuable forms. Industrial designers locate the function, performance, form, price and use environment of products through the cognition of natural and social attributes such as people's physiology, psychology and living habits, and combine factors such as materials, processes, structure, technology, modeling, color, surface treatment, decoration and cost to carry out creative design from social, economic and technical perspectives, thus ensuring the premise of realizing design quality in enterprise production management.
Appearance modeling: Appearance modeling actually comes from modeling design. The reason why we want to open this column is because industrial designers should first have creative and thinking management activities when designing the appearance of products. Modeling design is mainly engaged in the appearance modeling design of electronic products, mechanical equipment and other industrial products. Through the use of modeling, color, surface decoration and materials, the products are endowed with new forms and new qualities. Modeling design also includes and participates in product-related advertising, packaging, environmental design and market planning, so as to realize the harmony and unity of engineering technology and aesthetic art. Design management: As an important part of enterprise operation, design activities are good at using design means, implementing design-oriented thinking and behavior, and transforming strategic or technological achievements into products or services in the management of product series development, such as project management, interface management and design system management.
Design management is an important factor of enterprise success. Enterprises should follow the design principles and strategies to guide the development, production and business activities of various departments in order to achieve the design objectives and increase the product value. Successful application of design management can enable enterprises to include management strategies in the strategic planning stage. At the same time, strategic advantages have laid a good foundation for products and enterprises to compete.
Design strategy: Design strategy is a concept within the planning scope. Therefore, the design strategy is first manifested as "goals and means", that is, the strategic goal is a combination of a series of strategic means that have been properly planned in advance to achieve the established goals. Secondly, it is a comprehensive and long-term systematic plan, and its main purpose is to ensure the sustainable development and sustainable management of enterprise products. Therefore, the design strategy is a plan that is superior to other plans of the enterprise, and it is a leading and dominant design plan. Thirdly, the design strategy is a resistance scheme characterized by adapting to the environment and surpassing other products. It not only considers the periodicity of products, but also pays attention to the changes of market environment and the challenges of competitors at any time. Fourth, the way to realize the design strategy is to design new products, support the needs of the existing market more than competitors, and grasp the pulse and needs of consumers. Aerospace:
Cars and ships:
Communication network:
Electric traffic:
Light industrial textiles:
Energy and chemical industries:
(Note: Enterprises are welcome to contribute in the above columns, and the number of words contributed is about 300 words. Curiosity: the search and follow-up report on legendary equipment and facilities such as aerospace, automobiles, ships, mechanical equipment and manufacturing. Ancient and modern Chinese and foreign, whether ancient or new, strange or special.
Design prospect: modern and unconventional industrial design, architectural design, mechanical equipment design, exhibition reports at home and abroad. Visual communication: The boundary between industrial design and arts and crafts design is becoming more and more blurred, and some design activities originally belonging to the field of arts and crafts design have the characteristics of industrial design, such as furniture design and clothing design. As a bridge between technology and market, industrial design has rapidly expanded to all aspects of business, such as sidewalks, windows, display stands, signboards, exhibitions and advertising towers, including magazines, books, illustrations, comics and layout design. Therefore, the content of this column is more inclined to visually perfect industrial design works.
Creative market: Creative market, that is, creative buying and selling, refers to stall owners who mainly sell "fresh and trendy" creative works, fashion or nostalgia, daily or leisure, plane or space, physical products or film and television network works, regardless of genre, with only two conditions: one is original, and the other is of commercial value. School of design: industrial design engineer, master of fine arts, teachers and students of industrial design school, etc. Show all kinds of industrial design works with rich colors and different styles, as well as design steps, methods or experiences demonstrated by engineers and masters.
Frontier reading: foreign and domestic industrial design history, as well as the story of industrial design masters. Highlights of the paper: This column aims to provide a research and practice platform for industrial design enterprises and high-tech enterprises' industrial technology, manufacturing technology, scientific and technological inventions and researchers, and at the same time open up an opportunity for some enterprises that need technical support and research direction to interact and understand.
Frontier business opportunities: new mechanical equipment, manufacturing and other new technology products researched and invented by industrial design enterprises, high-tech enterprises, industrial design and research institutes, universities and high-tech cutting-edge production enterprises can be used as a way to publicize enterprise equipment and products, and also as an interview article with enterprise publicity as the main part and person reports as the supplement.
Information supermarket: product supply and demand information of industrial design enterprises, high-tech enterprises, industrial design research institutes, schools and high-tech production enterprises; And the information release of corporate culture training institutions.
(Note: "Information Supermarket" includes the following four small columns)
New product window: the publishing platform for new products of enterprises.
Supply and demand information: enterprise supply and marketing information, patent products seeking cooperation, etc.
Good book recommendation: the latest published reference books and management books in the industry.
Exhibition information: exhibition advertisements and communication advertisements in the industry.