Abstract: Since the turn of the century, the network communication technology with the Internet as the core has been rapidly developed and widely used, and the globalization trend of the world economy is irreversible.
Today, in the second decade of 2 1 century, we have entered the era of network economy. It has become an inevitable choice for enterprises to effectively carry out online marketing activities and find new business opportunities by using the Internet.
In the second decade of 2 1 century, we have entered the era of network economy today. It has become an inevitable choice for enterprises to effectively carry out network marketing activities and find new business opportunities by using the Internet.
Starting with the connotation of network marketing, this paper discusses the classic network marketing case of Wang Laoji herbal tea of Jiaduobao Group, analyzes the marketing innovation, existing shortcomings and details of network marketing of this case, and puts forward measures and countermeasures against the obstacles of the development and implementation of Jiaduobao Group in China.
Based on the connotation of network marketing, this paper discusses the classic network marketing case of Wang Laoji Herbal Tea Jiaduobao Group, the marketing innovation, details and shortcomings of this case, analyzes the existing problems, and puts forward countermeasures and obstacles for the development and implementation of stupa Group in China.
Keywords: network marketing, Jiaduobao Group, Wang Laoji marketing strategy development obstacles countermeasures
Keywords: network marketing Wang Laoji Jiaduobao Group marketing strategy development obstacles measures