Abstract: Modern graphic design is changing with each passing day. With the development and utilization of new ideas, new concepts, new technologies, new media and new materials, the forms of expression are becoming more and more complicated. In order to make graphic design a blockbuster, designers have to rack their brains every day and try their best to find the most suitable point to make their designs stand out. This is the best creative breakthrough. This paper takes the path and means of creative breakthrough as the main analysis object, and briefly discusses my views.

Keywords: graphic design; Creativity; breakthrough point

First, the accurate definition of graphic design is the premise of finding creative breakthrough.

Generally speaking, design is divided into graphic design, three-dimensional design and spatial design. Graphic design refers to the design with artistry, functionality, corresponding scientific and technological content and characteristics of the times through the arrangement of words, graphics, colors and formats on the plane.

With the adjustment and development of modern science and technology and the continuous expansion of design field, design can be divided into visual communication, product design and environmental design. Graphic design and visual communication design generally refer to the same scope. Many times, there are many people who have great misunderstandings about graphic design and visual communication design. They think they are two completely different concepts, but they can't tell the difference. Generally speaking, both graphic design and visual communication design refer to the design above two-dimensional space, but the sides of expression are different. Graphic design focuses on the "things" of design, while visual communication design focuses on designing for "people". But both of them are designed in two-dimensional space, and then the information to be expressed is realized by stimulating the senses of "people". Strictly speaking, graphic design is slightly narrower than visual communication design. Visual communication design includes not only two-dimensional space design, but also three-dimensional space display design, which includes not only things and people, but also places and times. So graphic design and visual communication design can't be equated.

Second, finding the breakthrough point of creativity is the key to graphic design.

Modern graphic design is constantly updated with the pace of the times. With the development and utilization of new ideas, new concepts, new technologies, new media and new materials, the forms of expression are becoming more and more complicated. Designers often have to find the most suitable design breakthrough point to make their graphic design a blockbuster.

As a graphic designer, how can we stand out in this dazzling and endless ocean of graphic design? How to meet the rolling challenges in this updated heat wave and stand out? This requires designers to have unique creativity, not only to show their personality, but also to be recognized and accepted by the audience. How to achieve this step? One of the keys is to find the best entry point of graphic design.

Authorities believe that "a great graphic design is not what a good advertisement wants to convey;" A great graphic design can change popular culture, and a great graphic design can start a career or save an enterprise. "Some experts describe graphic design as a shaping process: shaping a virtual image in the minds of the audience, and constantly making this image clearer and more firm. In this process, the works designed by designers are the media for businesses to stand and develop in the market. Whether it is commercial or non-commercial, the key to the greatness of graphic design lies in creativity; The essence of creativity is change, even subversion. Therefore, finding the best creative breakthrough is the key to graphic design.

Third, the path and means of creative breakthrough point

1. The elements of graphic design are the direct access to creative breakthrough points.

The elements of graphic design include: text, color and graphics.

The characters in graphic design works not only convey information and express content in the sense of words, but also pursue personalized and stylized formal language in form, so as to achieve the specific direction of the overall state of the works. As an element in graphic design, the shape, size, position and arrangement of characters, as well as their own rhythm and rhythm, can convey specific information. As the same visual symbol as point, line, surface and color, it becomes an inseparable design element in structure under the arrangement of form, thus giving words deeper and richer connotations.

Color is a silent language, which can convey the information that designers want to convey to the audience through its cold and warm tones, lightness purity, color harmony, contrast, size, area and location. It can reflect a certain national culture, convey emotions, ups and downs, and express human feelings. The rational use of color can convey the best design theme information to the audience.

Graphics, called illustrations in graphic design, are essential elements of modern graphic design. Illustration has many forms, including photography, painting, forming graphics and so on. For example, advertising with photographic works, taking it as the main body of advertising design, and recreating on it, its clear visual image is more direct and readable than words, symbols and abstract forms, and its advertising theme is expounded in a plot way, so the design can make full use of graphic elements to directly enter the graphic design theme.

The reasonable arrangement of words and graphics is also a channel for graphic design creativity, which I classify as one of the elements of graphic design.

2. Accurate positioning of design goals is the main channel for creative breakthrough.

When we do graphic design, especially commercial graphic design, the formation of creativity is always supported by a core point, which refers to three levels: consumers, market dynamics and production positioning. It is the core goal of design and the main channel of creative breakthrough. turn