? Customer insight: Collect, mine and manage customer background, scale, demand, marketing, sales, enterprise planning and other data, analyze the market opportunities and risks brought by customers to enterprises, and analyze how enterprises should deal with customers. (online)
Find some information according to the following tools and methods (later):
Industry reports, white papers, analyses and articles:
20 18 China smart home industry research report
China Intelligent Internet of Things (AIoT) White Paper in 2020
China Intelligent Voice Industry Research Report in 2020
Smart Home Industry Research Report-Release Edition _20 190925
20 19 White Paper on the Development of Smart Home in China: From Smart Goods to Whole House Intelligence
White Paper on Ecological Development of Smart Home in China in 2020 —— From Whole House Intelligence to Spatial Intelligence
Thematic analysis of smart home market 20 19
Panoramic Research Report on the Development of Intelligent Hardware Industry in China in 2020
Evaluation and Analysis Report of China Smart Speaker Industry and Product Competitiveness in 2020
Analysis of supply and demand market status and development trend of smart lock industry in China in 2020
Policy/Notice:
The 13th Five-Year National Strategic Emerging Industry Development Plan? The State Council 2016-11-29
The State Council New Generation Artificial Intelligence Development Plan 20 17-07-08
Notice of the General Office of the Ministry of Industry and Information Technology on Further Promoting the All-round Development of the Mobile Internet of Things? 2020-05-07
Guide of the Ministry of Industry and Information Technology for the Construction of Smart Home Integrated Standardization System 2016-11-24
Notice of Guangdong Provincial People's Government on Printing and Distributing the Development Plan of New Generation Artificial Intelligence in Guangdong Province
Writing market insight is written for a certain purpose, such as analyzing market development status, industry scale, industry demand, scope definition, PEST analysis, SWOT analysis, customer analysis, product analysis, market trends and so on. In a certain field of the market, according to the company's development strategy and clear positioning, according to the analysis content (including product planning, competing product analysis and subsequent chapters), the development strategy and planning implementation route of the market, customers and products are formulated.
I intend to write an example of "Market Insight of Smart Home Industry" by myself, but it is found to be a personal behavior, and there is no clear strategic positioning and goal, so I directly quote the catalogue of "China Smart Home Industry Research Report 20 18" and post it for your reference (the purpose of this article is to provide standards, templates, ideas and methods for reference, and the specific output content still depends on personal efforts).
20 18
? Opening summary
Development background and present situation of smart home industry
1. China smart home: concept definition-industry three-dimensional concept, covering a wide range.
2. Smart home in China: industry characteristics-centralized management based on residence: convenience, comfort, safety and environmental protection.
3. Smart Home in China: Development Background-Standing on the cusp of the Internet of Things, the opportunity for smart home development has come.
4. Smart Home in China: Policy environment-key application of strategic emerging industries, and industry standard system is still being established.
5. Smart Home in China: The economic environment-residents' consumption power is constantly improving, and a large number of housing stocks create market demand.
6. Smart Home in China: Social Environment-Mobile Internet creates conditions for remote control, and consumption upgrading boosts home intelligence.
7. Smart Home in China: Technical Environment-Key technologies and intelligent industrial applications promote each other.
8. Smart Home in China: Development course-Hardware companies and Internet companies are competing to enter the market, and the entrance competition station is becoming increasingly hot.
9. Smart Home in China: Investment and Financing (1) Financing is concentrated in the early stage of the project, and investment gradually returns to rationality.
10. China Smart Home: Investment and Financing (II) There are a considerable number of unicorn enterprises, and leading enterprises are more favored by capital.
? Industrial chain analysis of smart home industry
1. Smart Home between China and the United States: Development Comparison-The living environment in the United States is more conducive to market development, but the smart home scene in China still needs to be explored.
2. Smart Home in China: Industrial chain analysis-breakthrough of upstream components and middleware, and acceleration of downstream channels.
3. Smart Home in China: Industrial Atlas-There are many cross-border people, and the competition pattern is still unclear. All types of enterprises have opportunities.
4. China Smart Home: The key product-the final form of smart home is to realize the intelligence of the whole house products.
5. Smart Home in China: The main applications are production, production and landing, and the imagination of future scenes is vast.
6. Smart Home in China: Business model-hardware manufacturers make profits with sales price difference, and software manufacturers realize it through traffic and data.
7. Smart Home in China: The sales channel -2C mode covers online and offline retail, and the 2B2C mode adopts the project procurement system.
8. Smart Home in China: The market scale is -20 17, and the market scale has exceeded 300 billion yuan, with smart home appliances accounting for 86.9%.
9. Smart Home in China: The intelligent penetration rate of household appliances is increasing year by year, and the compound growth rate will exceed 20% in the next three years.
10. Key points of smart home competition in China: hardware products-intelligent functions determine purchasing behavior, and interactive experience promotes product popularization.
1 1. Key points of smart home competition in China II: ecological model-connecting vertical market segments with ecology, and giving full play to the core advantages of enterprises.
12. Key points of smart home competition in China 3: communication protocol-various communication technologies complement each other, but the ecology is still difficult to separate links.
? Investigation on Employees in Smart Home Industry
1. Survey sample description-industry judgment development from the perspective of practitioners, according to reference value
2. Investigate the basic situation-the industry layout with deep extension, three-dimensional business and more intense market competition.
3. Smart home in China: the obstacle to the development of the industry-the product premium generated by non-demand functions, consumers do not buy it.
4. Smart Home in China: Outbreak Time and Driving Factors-Consumer acceptance and product interaction experience improvement are the key factors for the industry outbreak.
5. Smart Home in China: The first areas that broke out-security and audio-visual entertainment broke out first under the impetus of technology.
6. Smart Home in China: the fastest landing scene-the development of each scene is closely related to the needs of consumers.
7. Smart Home in China: The dominant position of communication protocols-WiFi is the most conditional communication protocol to achieve interoperability at this stage.
8. China Smart Home: The most potential user portal-popularization+mobile+interaction mode determines the form of user portal products.
9. Smart Home in China: Attitude towards the development of the industry-judging from the expectation of the owners for the development of the industry, it is generally believed that the industry is on the rise.
? Typical enterprise case
1. Haier, a home appliance company, builds a full-scenario smart life solution and builds an ecosystem with partners.
2. Hardware ecological chain-Xiaomi, from investing in intelligent hardware start-ups to a fully open Internet of Things platform.
3. Whole House Intelligence-LifeSmart Yun Qi, an Internet of Things company that combines software and hardware, focuses on polishing products and technologies.
4. Whole house intelligence-LifeSmart Yun Qi, facing high-end user groups, and landing a whole house intelligent solution with 2B offline channels.
5. A growing company, Orvibo Eurobo, starts with intelligent basic household appliances and reshapes human settlement interaction with scientific aesthetics.
6. The operator China Telecom cut into the market with home broadband and IPTV, and achieved rapid breakthrough with strong channels and high subsidies.
? Development trend of smart home industry
1. Industry development trend 1. Under the fierce collision of unicorns, the giants will depend on each other and * * * will win.
2. Industry development trend 2. Follow the trend: grasp the industry development cycle, and the products and technologies are correct.
3. Industry development trend 3. The front-loading market is rising, which complements the rear-loading market and will go hand in hand in the future.
Access to general market research data:
? Statistical data and reports released by relevant institutions and official channels (such as National Bureau of Statistics, National Education Bureau, Bidding Network and local official website websites).
? chinese government network
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China government network-advanced policy search
/a.htm? T = positive side
? National Bureau of Statistics(NBS)
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? Website of the Ministry of Industry and Information Technology of the People's Republic of China
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Ministry of Industry and Information Technology-Policy Documents-Search
/gdnps/wjfbindex.jsp
? China information industry network
ii.com.cn
? China bidding and purchasing network
/report . shhtml
? 36Kr
/es/search? Keyword =
? Love beauty. com
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? 199IT Chinese Internet
ki.net/
? Future think tank
? CSDN