In recent years, with the continuous development of Internet technology, more and more traditional magazines have begun to transform into online platforms and become online magazines. Online magazines not only have the content form of traditional magazines, but also have the characteristics of real-time updating and strong interaction, which attracts more and more readers' attention. However, in such an increasingly saturated online magazine market, as a magazine operator, there are more and more problems to be considered. One of the important questions is: Do readers of online magazines need to be subdivided? This is a topic worth discussing.

First of all, online magazines have a wide readership. Because online magazines can be browsed online anytime, anywhere, readers of different ages, occupations and classes can easily get the content they are interested in. For example, housewives, white-collar workers, young students and other different readers can get their own content through online magazines. However, due to the different needs and interests of different readers, if all readers are treated as a group, it may lead to too much content and it is difficult to meet the needs of readers. Therefore, subdividing the reader group is helpful to present the relevant content to the target readers.

Secondly, the reader segmentation of online magazines is conducive to increasing stickiness. Online magazines are highly competitive. If readers can't find what they are interested in, they are likely to lose it. Therefore, operators need to provide more personalized and accurate services for different readers by subdividing readers, so that readers can feel that "this magazine is specially prepared for me" and increase their stickiness and loyalty.

Finally, the reader segmentation of online magazines is beneficial to advertising marketing. Advertising is one of the important sources of income for online magazine operation, and the effect of advertising is closely related to the matching degree of the target population. If the target group of advertisements has nothing to do with readers, it will be difficult to promote sales. Therefore, by subdividing readers, operators can push advertisements more pertinently, improve the click-through rate and conversion rate of advertisements, and then improve the enthusiasm of advertisers.

In short, do readers of online magazines need to be subdivided? The answer is yes. Segmentation is one of the important strategies for the operation of online magazines, which helps to achieve the goals of content orientation, increasing readers' stickiness and improving advertising promotion effect.