Through the requirements of book design: express the manuscript and reflect the creativity; Reasonably guide the reading order; Unity of whole and part, etc. This paper expounds the functions that format can play in it, and finally makes the book design readable, visible and convenient.

Paper Keywords: book design; format

? Books? Everyone is familiar with it. It is the carrier we use to acquire knowledge. What do we call this? Books? Our carrier has always been with us, and it is also changing quietly with readers' higher aesthetic demand, pleasure demand and other higher-level and more humanized demand for book design.

The design of books has developed from a single boring form to a free and changeable design style. Looking closely at the changes in book design, it is found that in addition to the essential elements such as fonts, patterns and colors, the composition and layout of these elements have also undergone tremendous changes. For a book, layout design is second only to words, which affects the readability, visibility and even convenience of the book. It exists in every page of the book and is everywhere.

1 express the manuscript and reflect creativity.

Binding design serves the manuscript, and the first mission of binding design is to embody the essence, temperament and cultural sense of the manuscript in binding design. On this basis, it is icing on the cake to be able to distinguish it from other similar books with unique visual expression.

A manuscript contains a lot of content. Before binding design, we should dig out the profound meaning that the author wants to express from the manuscript, integrate the complicated information, extract the essence of the manuscript, and then express it with the same rhythm as the manuscript, so that readers can directly understand the connotation of the manuscript through design. And this is by no means simple.

Successful book binding and design works always require the designer to be creative, break through the shackles of traditional design thinking, embody the beauty of modern art, reflect the fashion of the times, and more reflect the designer's understanding of the manuscript as an individual, as well as his own consciousness and emotion.

Book layout design should grasp the principle of moderation and avoid over-design. Designers should know how to express their feelings in layout language, and pay attention to the reasonable arrangement of layout language such as title level, graphic arrangement, color application, decorative line pattern, density, size and rhythm brought by color contrast when dealing with layout, so as to better express the contents of books.

2. Reasonably guide the reading order

Books are three-dimensional, so the blank pages, title pages and other parts of the book have a certain guiding role in reading. When browsing books, readers gradually calm down and enter the central content of the book layer by layer. When designing various parts of a book, what designers need to solve is to guide the reading order reasonably according to the importance of information in each plane of the book.

After determining the graphic information of each page, designers need to clearly arrange their own information levels, and reasonably arrange the size of each information in the layout according to the importance of the information, so as to clarify the visual order and make the information clear in the same plane. Usually, graphics and texts that occupy a large space will easily attract readers' attention, and the most attractive thing for readers is the visual focus. Of course, the emergence of visual order is also related to the color contrast of pictures and texts, usually with higher purity in front and warm colors in front.

It is also necessary to classify the pictures and texts according to the content, and arrange the related pictures and texts in a close position, so that they correspond one by one and make the information complete and clear.

Clear visual order guidance can make the focus of each page in the book prominent, the content order clear at a glance, which is convenient for readers to read and avoid ambiguity and nowhere to focus.

3 the unity of the whole and the part

Books are three-dimensional, which is composed of many planes. Each book is also a whole, and it is also composed of many independent individuals. We call it the book cover as a whole, which is three-dimensional in the hand and closely related to all four sides. When a book is placed on the shelf, we only see the spine of the book cover, and then the spine is independent and transmits information as a whole.

Each plane in the book should be a whole, with complete information and layout, and the overall style should be unified and closely related. Designers can achieve the visual unity of the whole and the part through the unification of layout design. Shall we make a phone call? Same? In other words, every single plane of the book always applies a basic layout, and even the overall effect of the left and right pages can at least achieve basic symmetry. Make the whole book coherent, neat and unified. This method is often used in serious books such as theory books. If we want to seek change in unity, we can do it with grid. Grid can organize all the arranged elements together to form an interconnected whole.

4 finishing touch details processing

The absolute unity of layout often makes the design look dull, lifeless and lack of change. Designers can use the design and treatment of other parts as the finishing touch to enhance the visual effect.

Designers can make some innovations in materials, such as the materials used in book covers, which can be appropriately changed according to the content and nature of books, so that book covers can better express the content and temperament of books. The binding form of books can also be changed according to the nature of books. Many books that embody China culture will choose the form of thread binding, and some designers will redesign the thread binding. The part of online binding is composed of lines, which makes books both simple and modern.

The opening of the book can also be changed. You can color the opening to echo the design of other parts of the book, and you can print photos of the protagonist in the book at the opening, such as Mei Lanfang's design. The form of the book mouth can also be slightly changed, such as designing the book mouth as a ladder instead of the neat book mouth we often see.

The style of modern books is more changeable and the layout design is relatively liberalized, but what cannot be changed is the important role of layout in book design, which affects the readability, visibility and even convenience of books. As designers, we should make books truly practical works of art through design.

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