Here, starting from the differences with black pyramid selling, red distribution and traditional promotion, I would like to introduce you to the relevant knowledge of green distribution:
1. What's the difference between green distribution and black pyramid selling?
1, the essence of MLM is to invest in the name of experience consumption, and then through the bonus distribution scheme of special elimination system, the first franchisee can divide the investment funds of many subsequent franchisees and the contribution funds reserved for him by the company. This is actually going offline to invest in a so-called qualification that you can get rich overnight. If you spend money, you can get rich as long as you spend money. Then when this investor replicates and develops offline like online, he can get a lot of money. Therefore, pyramid selling is often called doing business, which is a profitable business opportunity. So MLM people are generally called dealers (consumption? It's just a stopgap measure. Of course, this is also a psychological comfort to investors, but it is by no means his main purpose. His main purpose is to make a fortune by using the word consumption, change his fate, enter the upper class, and easily reap future profits through one consumption. Even if this consumption is reluctant, even the products he bought are piled up at home, it is still very cost-effective. As for the word "consumption", whether it is real consumption or fake consumption, this reason is always easier to be accepted by offline users than karate cheating, not to mention the experience of using the product once, which really makes it more attractive and makes more sense to develop offline. I use it very well. ).
2. The essence of distribution is to sell the products to the final consumers, without the need for distributors to pay for the products themselves. Therefore, dealers are not dealers who buy out products first, but just salesmen who don't spend money. They don't need to develop investment-oriented downline. All salespeople who distribute products should not subscribe for products in person, and there is no requirement that you must subscribe for the products themselves or force marketers to spend them repeatedly all their lives. Because the purpose of his work is only to find and convince the final consumers who really need products. Never take advantage of the opportunity of getting rich to lure or defraud customers of fake consumption or real investment before they pay for it.
3.MLM does not emphasize the real promotion to the final consumers, because all MLM people, misled by their teachers and network users, always think it is difficult to take money out of the pockets of the final consumers, and it is even more difficult to complete the performance by promotion. They think that human nature is lazy, and no one will go to ignorance and despair for hard promotion; The conclusions of these experts are: it is much easier and more convenient to seduce yourself with the investment opportunity of getting rich overnight and enjoying the success and the last career opportunity of this century, and to take out your own money for investment at the expense of borrowing from the east and the west, than to mobilize many individuals simply for consumption; Besides, after he throws out his hard-earned money, he will not try his best to attract investment or let go, which is very conducive to the spontaneous downward expansion of the pyramid. Even if the industrial and commercial bureau strikes, his dream of making money will not be easily withdrawn before it is realized. However, green distribution emphasizes the real sale to the final consumers, not to those opportunists who want to make a fortune, so they must have sufficient sales skills and hold certificates. Therefore, the rich 36 tricks of green distribution are to eliminate the fear of sales, so they are willing to give up sales to the offline, but sincerely serve the ultimate consumers.
4.MLM must use a special bonus system. The special feature of this system is that losers who don't meet the requirements of the game rules can be eliminated or downgraded to zero, so that 80% loss-making investors (that is, MLM refugees at the bottom of the tower) can be created, and the investment funds of these unlucky people will be accumulated and distributed to the winners of MLM games according to the bonus system of team compensation; It's interesting that this will happen. Even if someone has a great online performance, they should have a high income, right? Because he doesn't meet the specific conditions such as the ratio of the left and right areas of the dual-track system, he will eventually return empty-handed and go out. This is the cruelty of pyramid scheme bonus system. MLM is actually a favorite financing game for experts. When they are familiar with the rules of playing the bonus system trap, no matter which company they go to, as long as they take the top spot first, most of them will be fooled once, unless the boss and trader are too cunning.
The distribution will never adopt the twelve bonus system of pyramid schemes, nor will there be fifteen game traps unique to pyramid schemes. Therefore, in the distribution system, there will be no game of system elimination or system degradation, and there will be no dance academy situation in pyramid schemes. Of course, there will be no abnormalities in distribution. There will be no refugees in the distribution system, and there will be no losers playing institutional games. It is an insurance company that will never lay off employees.
Therefore, the salary distribution in the distribution system will not adopt the common team salary and bonus system model at home and abroad.
2. What's the difference between green distribution and red direct selling?
1. Distribution is an additional third-party intermediate link between production and consumption. Or collectively referred to as intermediaries, paths or bridges. Distribution system is an economic organization or individual that is between manufacturers and consumers and specializes in commercial circulation activities. (Not through the mode! This intermediate link, which is more than direct selling, is very complicated and far more verbose than direct selling; Three networks in one, six high support, three or six channels and ten kinds of distribution, its management cost is much higher than that of the direct selling industry. Just a labor contract needs to manage all tens of thousands of employees and how to fulfill the contradictions and disputes between labor and capital, which is enough for the distribution system to toss, far from being as simple as direct selling.
2. The direct seller only signs a sales contract with the company, and the distributor and the company must sign a labor contract and obtain relevant labor security. This kind of labor security has not been affirmed in the Regulations on Direct Selling Management, so in the future, the formal employees in the direct selling industry will not get the labor security stipulated by the state, nor will they sign formal employee contracts, which means that the direct sellers under the Regulations on Direct Selling Management are not the formal employees of direct selling enterprises. But in the distribution system, this phenomenon is not allowed. Therefore, in the distribution system, formal dealers must obtain personal accident insurance and medical insurance, and even companies must pay employees' unemployment insurance and endowment insurance every month, because dealers may be injured in unexpected situations (although this situation is rare); However, people are always old, and enterprises cannot use only one labor force. Enterprises have the responsibility to bear the responsibility of endowment insurance. They should have the obligation and responsibility to pay the old-age insurance money to every employee every month before he is old, and they can't wait until he is old and loses his life security. MLM does not even mention labor security, which is a short-term behavior that does not conform to the framework of the socialist system.
3. Direct sellers can carry out direct sales activities freely and unimpeded in the branch areas under the jurisdiction of the parent company (usually at the provincial level), but as distributors, they can't get the privilege of selling anywhere at will given by the state. If a dealer wants to sell in a certain area, he should first apply for a business license in that area. Secondly, if he has a business license in this field, he will be subject to many controls, which is not as convenient, free and aboveboard as a direct seller. Because China's industrial and commercial regulations have strict territorial restrictions.
4. Circulation enterprises are only the most common commercial enterprises in the general circulation field, far less formal than direct selling enterprises. The protection of consumers' rights and interests and the protection of dealers' rights and interests are only subject to ordinary laws and regulations; He didn't pay the government a deposit of 20 million yuan. If the boss of the distribution enterprise has a bad personality, the legitimate rights and interests of consumers and distributors will be hurt.
3. What's the difference between green distribution and traditional promotion?
1. Green distribution has a market multiplication method: it can quickly double the product sales of enterprises within one year, realize low input and high output, double the income and personality grade of distributors, and multiply the employed population at a high speed. This advantage is simply impossible in the traditional promotion industry.
2. Green distribution is achieved through collectivism and organization. The fourth point in the six high support of green distribution is: a high-level struggle team (eight theories, ten charms, and collective honor), while sales promotion depends on individual heroism, which are two completely different industries. Green distribution cannot go it alone.
3. There is only one foundation for the success of green distribution-high-quality employment, which is the second point in the "six highs" support: high-quality promotion (high-quality employment, skills training, self-employment, certificates), which is of course not the same as investment and employment in pyramid schemes, and it is completely different from the sales promotion industry that can win only by selling product performance; Because in green distribution, the word performance is only a small part of success. The success of green distribution consists of four parts: morality, knowledge and ability, and the last part is performance. In addition to performance, the green distribution system pays more attention to a person's team leadership, management ability, training and motivation ability, leadership unity level, manipulation and planning knowledge, morality and so on. Without law-abiding consciousness, six qualities, seven abilities, eight kinds of knowledge, nine kinds of correct mentality and ten kinds of personality charm, distribution work can't be done well. Therefore, anyone who wants to enter the distribution system to be an ordinary distributor can't rush to work without short-term formal training. Of course, distribution training is free. Of course, distribution to ordinary laid-off workers provides opportunities to increase employment and select talents. Of course, it is a project that can promote full employment without paying any fees, subscribing to products or investing. The unique intensive incentive training of green distribution can make the impossible possible, improve a person's quality and skills in a short time, and overcome the difficulty that MLM industry is particularly afraid of "selling". This is a model of selling products to strange end consumers. In China, she will eventually replace the arrogant MLM mode of killing people by eating relatives and friends' investment.
Although the promotion industry has been enriched from 4P to 4C and 4R, it still has its limitations.
Someone once put forward the high-speed marketing channel model of China with triple play as the core, front store and back school, and certificate as two layers, which is the embryonic form of today's green distribution channel model. The main differences between this trinity pipeline model and traditional sales promotion are: international (Internet) business network (Skynet), franchise (franchise) store network (ground network) and active (promotion) employee network (personal network). The most important features of this are: six highs support in green distribution. First, it provides a very practical and free high-tech platform for each distributor (everyone knows computers, everyone has a website, please note that there is a powerful personal business website, not an ordinary webpage); Another feature is the training incentive feature of the front shop and the back school, which is not a formal employee team dealer network model that is spread all over the country alone. Therefore, green distribution is more innovative than traditional sales promotion in organizational structure and pipeline mode of establishing 666 cities in China, and it will be sublimated into a national systematic project, which will be very suitable for more than 3,000 established "direct selling" enterprises.
Reference website: /zp/list.asp? id= 1540
/Article/Class 13/ green distribution network
I hope the above answers are helpful to you!