With the gradual improvement of people's living standards, toothpaste can be sold when piled up; Tea and Chinese herbal medicine gradually show advantages; With the upgrading of consumption concept, people increasingly favor nature and pure nature; All along, local enterprises have been advocating product innovation, while Chinese herbal toothpaste; Chinese herbal toothpaste is the cornerstone of the survival and development of national toothpaste brands; Fresh fragrance still occupies the mainstream of the market; According to the efficacy analysis table of national toothpaste products published by Anpu Technology (see attached table; Compared with bactericidal incense, cool and spicy holly incense and spearmint incense, it is thinner; Refine the needs of age groups

With the gradual improvement of people's living standards, the days when toothpaste was sold by piling up seem to have become history. At the time of street fighting between local brands and foreign brands, how to shine a sword, seize market opportunities and find suitable audiences and profit points is a problem that toothpaste enterprises need to face up to and solve. The market of oral cleaning products in China has entered the era of product segmentation, and product diversification and multifunction are the overall development trend of the market.

Market segmentation was put forward by WendellR R. Smith, an American marketer, was in the mid-1950s. Markets egmentation refers to the market classification process that marketers divide the market of a product into several consumer groups according to the differences of consumers' needs and desires, buying behaviors and buying habits through market research. Every consumer group is a market segment, and every market segment is a group of consumers with similar demand tendencies. Market segmentation plays an extremely important role in the production and marketing of enterprises, which is conducive to opening up market opportunities, opening up new markets and improving economic benefits.