The scientific name of brand design is visual communication, which is to make information communication more clear and effective through visual means. Means is the meaning of way, method and strategy, and it is the way of brand communication in the process of communication. Zhonghui design introduces the function of brand design;

Save communication costs because we are now in an era of information explosion, not only there are too many commodities, but also countless information is constantly bombarded every day. If your brand design is ordinary, it will be submerged in the flood of information, and it will be difficult to be found and seen. Using the designed communication strategy, we can stand out from the numerous information, catch the eye quickly, and thus save the communication cost.

Enhance sales force because design can reflect a brand's spiritual temperament and style tonality, display the brand's unique charm, so as to attract and impress the target consumers at the perceptual level, effectively communicate with the target consumer groups, make them buy, and enhance the brand's sales force.

Accumulate brand assets because at the brand level, the problem of continuous accumulation of brand assets will eventually be solved. Only by repeatedly spreading the core value of the brand can it be remembered by consumers and achieve the purpose of accumulating brand assets.

Saving communication costs, improving sales force and accumulating brand assets are the essence of brand design.