With the continuous development of China's market economy and the continuous improvement of the process of economic globalization, the market mechanism has entered the field of spiritual production, a large number of enterprises producing cultural products have emerged, and the cultural industry has risen rapidly, and its position in social life and national economy is rising rapidly. In many countries, cultural industry has become an important pillar industry and a new economic growth point; In the fierce market competition, the cultural content of various commodities and the cultural added value they bring are increasingly becoming the strong competitiveness of the economy; The change of cultural concept has brought about the development of new products, the adjustment of product structure and the change of economic structure. As a category of cultural industry, graphic design art is facing the social reality that culture and economy blend with each other. We have to think about the living environment of this industry and how to seize the opportunity to enhance our development strength in the economic tide, so as to make the graphic design art develop healthily, orderly and comprehensively.

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In the fierce market competition, both international and domestic enterprises regard improving the design level as a means to enhance their competitiveness. From newspapers to magazines, from television to the Internet, from brands to packaging, from advertising to image design, the functions and functions of graphic design are constantly expanding, and its influence involves all aspects of social life and various industries. According to incomplete statistics, there are currently more than 300,000 employees engaged in graphic design, and there are nearly 1,000 universities and teaching institutions engaged in the cultivation of graphic design art talents, and the number is still increasing. For such a thriving cultural industry army, it is an indispensable and important force to develop the market economy. However, for a long time, employees have been scattered in different industries and fields, in a marginalized position, and there is no clear industry positioning and their own industry organizations and academic institutions. As for industry division of labor and industry standards, industry intermediary organizations are even more out of the question. Faced with the rapid development of economy and high technology and the relative backwardness of graphic design, many researchers and practitioners of graphic design art are anxious and demand to change the status quo in order to gain their own development space.

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The development of graphic design is inseparable from its accurate positioning and value judgment. The so-called graphic design is to combine different basic graphics into patterns on the plane according to certain rules, which means using visual language to convey information and express opinions. Its design scope and categories are very wide, including various media, architecture, industry, environmental art, decoration, display, clothing, advertising and so on. In a word, where there is demand, there is design, and the development prospect is broad.

Because graphic design should use visual elements to spread the designer's design and planning, and use words and graphics to convey information to the audience, which makes people willing and willing to accept. Therefore, graphic design not only involves the use of various elements, but also involves the use of different expression techniques and skills. Any design must impress the audience according to the requirements of customers. In this sense, designers should not only have professional knowledge, but also pour all their feelings into the design. Only by touching the designer first can we satisfy the customers and touch the audience. Therefore, graphic design art must have comprehensive knowledge and related skills in order to correctly understand and grasp the essential characteristics of the object it wants to design, and organically combine art with various design elements to form works with creative graphics, tasteful colors and touching materials. We can say that a good design is not only the creation of graphics, but also the result of neutralizing a lot of mental work. It can be affirmed that graphic design art has all the characteristics of cultural industry, that is, the comprehensiveness across economy, culture and technology.