Very good. Big data graduates can be competent for the development and application of big data technology, big data operation and cloud computing. If you have a bright future, you can go to large Internet companies to engage in front-end and back-end development, data analysts, machine learning algorithm engineer, app developers, intelligent game design and development, data scientists and so on. In all walks of life, in banks, telecommunications, electric power, transportation and other enterprises and institutions, government, information industry and other national economic sectors. Even medical systems, media and other units, relying on specific business, are engaged in big data analysis, big data application development, big data system research and development, data visualization and other related work.
2. Tourism Big Data Market Analysis Report
Writing a paper on the evaluation of tourist attractions can test the author's writing ability. The following are some of my experiences in writing an evaluation paper on local rural tourist attractions:
To write a good evaluation paper about a tourist attraction, we must first have a comprehensive understanding of this tourist attraction and be sure to visit it in person. The bosses of some scenic spots only provided me with some photos and written materials and asked me to help him write them. But I can. I don't insist on field trips, and I'm determined not to write. I have been to some scenic spots more than once or twice. Because words and pictures are only flat things, only field trips are three-dimensional, and it is possible to have a comprehensive understanding of scenic spots;
After you have a comprehensive understanding of the scenic spots, study them carefully, because it is best to tap the cultural connotation. Scenic spots with cultural connotations must have development potential and vitality.
When writing an evaluation paper, it is necessary to analyze what kind of tourists are the widest audience in the scenic spot, and then put forward how to adapt the scenic spot construction to the aesthetic psychology of tourists and outline the development prospect of the scenic spot.
Of course, we should not only elaborate the advantages of scenic spots, but also point out the disadvantages of scenic spots, conduct in-depth analysis, foster strengths and avoid weaknesses, and clarify the construction and improvement of scenic spots.
If you write more carefully, you should make full use of the data. Scientific data is the most convincing.
As long as you personally inspect, carefully analyze and be logical, the evaluation paper of tourist attractions can be written better.
3. What is tourism big data analysis?
Basically, big data refers to our ability to collect and analyze the large amount of data we are now generating in the world. The ability to use more and more data has completely changed our ability to understand the world and everything in the world. Advances in capturing and analyzing big data enable us to decode human DNA, find a cure for cancer, accurately predict human behavior, thwart terrorist attacks, determine marketing efforts, prevent diseases and so on in a few minutes.
You may ask: So what? Is this new? Don't companies and organizations capture and analyze data for a long time? Yes, but at present, three things are changing and making big data a reality:
The speed at which we produce new data is shocking-I call it the digital world.
We generate more complex data forms.
In recent years, our ability to analyze data has changed.
4. Tourism data analysis
The definition of tourism
1. Defining the meaning of tourism (1) Defining the actual needs of tourism has both academic and practical needs: research needs: the research of a discipline first needs a standard definition of the research content of the discipline, and the research object and research content practice need to be established under the constraints of the definition; To measure the social, economic and environmental impact of tourism economic activities on local, national and global needs a unified caliber.
Therefore, it is an essential prerequisite to establish the consistency and comparability of statistical data between regions, and there must be a unified standard for obtaining these data. (2) Defining the importance and basic requirements of tourism is very important for the accuracy of tourism statistics. Accuracy is directly related to the evaluation of the direct, indirect and induced economic impact of tourism and tourism activities, the planning and development of tourism facilities and resources, how to determine the tourist structure and formulate marketing and promotion strategies, and how to identify the flow, methods and preferences of tourists. The United Nations is very concerned about the statistics of international tourism-related information. 197 1 year, the conference on trade and development formulated guidelines for tourism statistics. It is pointed out that the comprehensive system of national tourism statistics should meet the following requirements in function:-on the demand side, it can measure the number and mode of national overseas tourism (and overseas tourism); Can provide information on facilities such as accommodation used by tourists; It is helpful to evaluate the impact of tourism on the balance of payments and the overall economic situation.
2. Difficulties in the definition of tourism (1) The fuzziness of tourism scope is different from other industries. Tourism is not a single industry, but an industrial cluster, which is composed of various scattered industries. Tourism includes scenic spot management, travel agency and hotel services, catering services, transportation, entertainment and many other commercial industries. These industries also provide services for local residents, so the concept and scope of tourism are vague and uncertain. (2) Statistical difficulties. The fuzziness and uncertainty of tourism bring some difficulties to tourism analysis and decision-making. In all countries, it is difficult to establish a reliable industrial information base to evaluate the contribution of tourism to local, national and world economy. Due to the ambiguity of the definition, it is difficult to make statistical calculations, so up to now, there is still no accurate data on the contribution and economic impact of tourism to the world economy. At the same time, tourism statistics has become an important part of tourism research, and people pay more and more attention to it.
5. Tourism Big Data Analysis Report
The construction of big data analysis platform in smart scenic spots can not only provide data support for data storage, data mining and data analysis. It can also provide real-time monitoring and traffic early warning information for scenic spots, which is helpful for scenic spot guidance and provides a basis for managers to make scientific decisions.
In data application, it has the functions of operator data analysis, passenger source analysis, real-time passenger flow analysis in scenic spots, traffic data early warning analysis, network marketing analysis, tourist portrait analysis, tourism resource statistics and so on. Through big data, we can grasp the passenger flow dynamics of scenic spots and the offline behavior trajectory of tourists, understand the correlation between scenic spots, and assist the adjustment and combination decision of scenic spots. In-depth understanding of tourists' basic characteristics and online behavior preferences, mining personalized services, and improving tourists' consumption experience.
Big data processing the collection, storage and cleaning of massive unstructured tourism data has changed the traditional workflow of manual collection, verification and analysis of tourism data, and promoted the development of tourism enterprises to information and intelligence. Driven by the tourism market economy, we will promote the intelligent transformation of tourism enterprises and travel-related enterprises such as scenic spots and travel agencies, and promote the development and innovation of the overall tourism industry.
Through big data, intelligent management, intelligent marketing and intelligent service can be realized, which accurately reflects the tourist source market and product market in the region, thus accurately controlling various factors such as resource market and providing strong data support for the development of tourist destinations.
6. Tourism Big Data Market Analysis Report
First, the high-end quality tour for the public.
At present, China is forming a new development pattern with domestic large circulation as the main body and domestic and international dual circulation promoting each other. Mass tourism based on national consumption will still occupy the main part in the future, and well-off tourism will rise rapidly, and both will be unified in high-quality tourism.
It can be seen that people have new expectations for a better life, from whether it is good or not. This expands the development space of cultural tourism and puts forward new requirements for high-quality development, namely, product diversification, consumption scene, industry digitalization, service quality and order standardization. Therefore, under the new situation, tourism enterprises should serve the overall situation of the country, strengthen cultural guidance, strengthen the application of advanced technology, consolidate and strengthen the foundation of the real economy, meet the needs of the American people for a better life, and strive to develop high-quality tourism.
Second, red tourism ushered in a climax.
According to the statistics of the Ministry of Culture and Tourism, in 2020, the number of red tourists in China will exceed 654.38 billion. During the "Thirteenth Five-Year Plan" period, the number of red tourists maintained steady growth, and the market share in the domestic tourism market remained above 1 1%. The scale and popularity of red tourism are rising. 202 1 coincides with the anniversary of the founding of the party 100, and red tourism is bound to usher in a new round of climax.
In fact, in the past two years, many red tourist attractions have been deeply developed. Through the integration of innovation and characteristic development, the revolutionary history is restored by means of sound, animation, digital interaction and other scientific and technological means, so that the red tourism changes from static to dynamic, the output of red tourism products changes from one-way to leisure tourists, from bystanders to participants, and the concept of "0755" is deeply rooted in people's hearts. Tourists become younger and more family-oriented.
Third, rural tourism continues to heat up.
At the recent Central Rural Work Conference, Xi Jinping emphasized that after winning the tough battle against poverty, it is necessary to comprehensively promote rural revitalization, which is a historic shift in the focus of the work concerning agriculture, rural areas and farmers. In the post-epidemic era, villages with beautiful scenery and ecology are more attractive than ever. Yan 'an An Yan 'an predicts that by 2025, leisure agriculture and rural tourism in China will receive more than 4 billion tourists annually, and their business income will exceed 1.2 trillion yuan.
Rural tourism is welcoming the best period of development opportunities in history. From the macro policy point of view, the comprehensive promotion of rural revitalization strategy means that a large amount of policy funds will be invested in rural areas, rural infrastructure and public facilities will be improved, and the rural tourism industry environment will be improved rapidly and generally. From the perspective of consumer groups, China's urbanization rate has exceeded 60%, the base of urban residents has expanded rapidly, and the potential demand for rural tourism has continued to grow. Under the guidance of national policies, rural tourism has continuously provided various services such as natural sightseeing, parent-child companionship, health care and so on. , improve the quality of rural accommodation, develop rural food, night tours, thematic research and other products.
Fourth, the nearby scenery is eye-catching.
Affected by the epidemic, many people still have concerns about long-distance travel. In addition, most primary and secondary schools still restrict students from traveling during the long vacation, which makes many families unable to travel far. It has become a new trend that people have time to dig deep into Zhou Bianyou and local short trips and rediscover the beauty around and at home.
With the continuous development of leisure tourism in recent years, the Zhou Bianyou model has gained enough market recognition and admiration. With the improvement of software and hardware facilities and services brought by the rapid growth of demand in recent years, this model has been able to meet the needs of more consumers. The deepening of local tourism will enable local residents to better experience the place where they were born and raised, and improve their happiness index. For the post-epidemic market, short trips in Zhou Bianyou and the local area will be the most direct and best choice.
Fifth, niche destinations have become new favorites.
In the post-epidemic era, those hidden destinations that were once ignored by tourists are being excavated by more people. They have obvious advantages in natural scenery, cultural connotation or depth.
Especially when tourists who have traveled all over the world and have travel experience return to China, they are more looking forward to discovering destinations that have never appeared in the mainstream vision. These small groups can just inspire this group of tourists and become an epidemic after everyone realizes freedom of travel.
Sixth, experiential products are highly sought after.
Under the epidemic situation, safe travel has become an important factor for tourists to consider. A family group, a small group of three or five friends, or even a small group tour of two people, because it is safer, more private and more free, has gradually become a new trend in the tourism market. According to Ctrip's data, the proportion of private group selection in the total number of groups in the new year has increased from 10% last year to 30%, and more and more people are willing to pay for safe travel.
At the same time, tourists have higher requirements for the new gameplay and depth of the destination, and they are no longer satisfied with just punching in and going to work. Therefore, more personalized and personalized experience tourism products such as customized tours and in-depth tours will be recognized and sought after. Compared with the traditional group tour, tourists who choose this kind of products can choose their own time, route, content, travel mode, travel partner, travel service mode, service provider and payment mode. It presents the characteristics of theme, niche, depth, randomization, fragmentation and adjustable consumption.
Seven. Smart travel fancy upgrade
Scientific and technological innovations represented by the Internet, big data and artificial intelligence make tourist destinations move from offline to the cloud; Cloud tourism and online celebrities bringing goods have become the new blue ocean for cultural tourism enterprises. The integration of interactive, immersive and three-dimensional digital technology with traditional culture and contemporary art has greatly enriched the tourism product system; Contact-free service and one-machine tour platform mode are accelerating the construction of smart scenic spots.
In the new year, technology is constantly empowering tourism in various forms and contents, bringing more refreshing experiences to tourists. With more and more mature technology applications, we have reason to expect that the tourism industry will become more and more intelligent, smart tourism will become the main force in the future tourism market, and more wisdom will be integrated into the traditional tourism industry.
Eight, quickly make an appointment to travel.
In the past, people used to visit scenic spots on the spot, but under the normal background of epidemic prevention and control, the scenic spot ticket reservation system has become a new trend of civilized travel. Recently, relevant national documents emphasized that all state-owned tourist attractions should provide online booking service before the end of 20021. It can be predicted that the era of travel booking in China is coming quickly.
In fact, the travel reservation system is quite mature abroad, and the epidemic only catalyzes this process at home. For scenic spots and tourists, the normalized reservation system is win-win: while protecting cultural relics and natural resources in scenic spots, tourists can get a safer and more dignified tour experience and better spiritual enjoyment. In 20021year, the competition between tangible scenic spots and intangible booking channels will be further intensified, which will drive public cultural facilities such as museums and art galleries to realize online booking services simultaneously, and booking tourism will become a new form of tourism consumption.
Nine, comprehensive marketing into a magic weapon for drainage
In 2020, Ding Zhen's lovely wild child became popular from the live broadcast of Ctrip's boss. From Zhanjiang cultural tourism in the National Rural Industry Development Plan to variety marketing such as Hidden Corner and New Palace, the cultural tourism industry has shown its talents. With the help of live broadcast, short video, film and television variety and other marketing carriers, cross-border integration with cultural media has achieved very considerable tourism marketing effects.
7. Travel app market analysis big data
Advantages of Ctrip.com:
1. service advantage service is a prominent advantage of Ctrip, that is, scientific pursuit of perfection and moderate innovation. On the whole, Ctrip is far ahead of the industry in terms of service scale, system, process and concept. Ctrip has the largest call center in related industries in China, with more than 1200 seats and more than 1300 employees. In terms of training, Ctrip pays attention to the service concept of training employees and emphasizes customer-centered, especially in service attitude and voice, which has won many praises from the call center industry. In reducing errors and improving correctness, Ctrip continuously reduces errors through process control, quality supervision and 6sigma lean improvement. Providing accurate and timely services for members and managing our services like the manufacturing industry have achieved good results. In the pursuit of zero service defects, Ctrip is an advocate and vanguard in the industry.
2. Advantages of market cooperation Market cooperation is an important aspect of Ctrip's vigorous development. At present, Ctrip has made an all-round attack in aviation, finance, communication and enterprise, and is well-known with major domestic airlines such as Air China, China Eastern Airlines, China Southern Airlines, Shanghai Airlines, Shenzhen Airlines, Xiamen Airlines, Sichuan Airlines, Shandong Airlines, China Merchants Bank, ICBC, China Construction Bank, China People's Bank, Guangfa, and China Mobile, China Unicom, Telecom, China Foreign Service and China Intelligence. Brand cooperation, strong cooperation, competitive strength is beyond doubt. Last year, China Merchants Bank and China Merchants Bank jointly launched Ctrip Travel Credit Card, the first dual-currency travel credit card in China, with the total number of cards issued ranking first in the country. Ctrip's cooperation model has become a model of cross-industry cooperation.
8. Big data tourism
Tourism has gradually recovered, the production and operation of tourism enterprises have improved, and tourism investment has maintained a rebound momentum.
(1) Tourism enterprises are expected to continue to improve. Tourism is expected to continue its recovery and growth trend. However, the pressure of domestic epidemic prevention and control still exists, the recovery of contact and cluster tourism consumption lags behind, and the problems of unbalanced tourism recovery and weak foundation are still obvious.
(2) The evolution of new tourism formats has accelerated. Online and digital acceleration extends to more tourist scenes. Tourism big data platform, smart tourism public service, cloud travel platform, online digital experience and immersive travel scene are accelerating development.
(3) The positive factors of the release of the seven major data. The population of China is1400 million, and the middle-income group exceeds 400 million. The education level of the population has improved significantly, and the trend of population mobility and agglomeration has become more obvious. The demographic dividend is changing to the demographic quality dividend. As the largest domestic tourism market in the world, it has great development potential.
; One old and one young has become a hot spot in the market. The ratio of American children to China's elderly population has increased. While the potential of birth policy is fully released, aging has become a long-term basic national condition in China. Study tour, parent-child tour, old-age tour, convalescent residence, etc. It has broad market prospects.
(5) Happiness industry and tourism are deeply integrated. People's demand for quality, convenience and customized life is rising, and tourism is further integrated with happy industries such as culture, sports, health and old-age care.
(6) Carbon neutrality promotes the development of green tourism. The realization of the dual-carbon goal will bring about the structural adjustment and development transformation of tourism, thus promoting the development of eco-tourism, green tourism and low-carbon tourism.