As we all know, an enterprise that tries to play a leading role in a large regional market must be a large enterprise. Enterprises have a minimum scale. Below this limit, it can't survive. The property industry is "not too big to make money", which shows that we must take a development path of "becoming bigger first, then becoming stronger". Well-known brands of international property services take a development route of becoming bigger and stronger, and the practice of becoming bigger and stronger in the property industry proves the feasibility of becoming bigger and stronger. "Bigger" refers to economic indicators such as market share, income, cost and labor productivity that reflect the scale and efficiency of enterprises. Its connotation is that the enterprise has chosen a "bigger" development strategy according to its own positioning, and through the continuous expansion of the enterprise, it will expand market coverage and share, reduce costs, increase operating income and increase comprehensive competitiveness. "Big" means "bigger". "Strong" refers to the comprehensive competitiveness of enterprises. That is, it has sufficient capital investment, technological innovation ability, rich human resources, advanced management and distinctive corporate philosophy. "Strong" has a certain specific meaning. "Strong" is not a general concept of benefit, but a concept of scale effect, which should be strong on a large scale. Of course, the ideal development of an enterprise is both big and strong, which is the highest goal of the enterprise, and its connotation is the superposition of "big" and "strong". At present, internationally renowned property service brands that have entered China include ServiceMaster of the United States and CB Richard Ellis; Britain's first Pacific Davies and Wiggers; German duelist; Coal miners in Canada; Netherlands International Butler Association; Hutchison Whampoa, dtz, etc. In Hongkong, some people once selected Savills, CB Richard Ellis, Colliers and dtz as the research objects, trying to prove the inevitability of making the real estate industry bigger and stronger by finding out their development tracks and characteristics. The results show that internationally renowned property service brands are all powerful enterprises with a certain scale. For example, the smallest dtz property consulting company has 125 offices and100000 square meters, with a revenue of 2 billion RMB, a global coverage of 5%, 3,000 employees, a per capita annual income of 670,000 RMB and a per capita management area of 30,000 RMB. In China, only the management area can be compared with the number of offices and employees, while others are far from each other. But this just shows that the gold content of domestic management is not high and the labor productivity is low. Therefore, the domestic real estate industry has no conditions to take the road of "strengthening" development. Only "expansion" can improve labor productivity and reduce costs. As a service industry, the development of property management is closely related to economic growth and the improvement of people's living standards, which determines that the property industry will remain a meager profit industry for a long time and it is impossible to obtain huge profits. Therefore, property enterprises must operate in a large scale and intensively, which determines the development direction of the property industry. This is because: (1) large-scale and intensive management can reduce costs for property enterprises, make full use of limited resources, obtain more economic benefits, and make property enterprises grow continuously; (2) Large-scale and intensive management can accumulate more professionals for property enterprises, make heroes useful, give talents a place to display their talents and give full play to their intelligence; (3) Will not cause brain drain; Large-scale and intensive management can accumulate more funds for property enterprises, so that property enterprises have strong economic strength, enhance market competitiveness and enhance their ability to resist risks. From the development trend of the property industry, we can see the inevitability of property enterprises becoming bigger and stronger. First, a large number of high-tech achievements have entered the software and hardware of property management, and the knowledge content of property management has greatly increased. Secondly, the degree of specialization, socialization and marketization of property management has improved. It minimizes the demand for labor force, relies heavily on computer systems, developed social division of labor and mature market mechanism, and its direct consequence is the streamlining of management and the substantial increase of per capita management area and income. Thirdly, with the rapid development of modern science and technology, high-tech represented by building intelligence and broadband community network is widely used in modern buildings, and all kinds of property "hardware" on which the property management industry depends for survival and development have undergone unprecedented changes. Then, network management is an effective means to meet the needs of business households for efficient and timely service. Network management is to intellectualize multiple buildings with the same or different functions in a certain geographical area according to the overall planning method, realize resource sharing and unified management, and provide a safe, comfortable, convenient, energy-saving and sustainable living environment while facilitating management and control. Finally, the demand for talents, specialization and scale, and technological innovation ability of property services. Property service enterprises are required to be not only bigger but also stronger. China's real estate industry needs to face up to several problems, including: First, establish and improve the legal system of market economy as soon as possible, standardize and maintain the order of market economy, and stabilize the effective market regulation of macro-economy. Second, use the lever driven by economic interests to increase the adjustment of fiscal and taxation policies, and support the development of property management enterprises while considering social interests. Third, adjust and communicate the relationship between government, market and market subject. Fourth, the appropriate use of administrative adjustment means to avoid the blindness of the development of the property management industry, and actively guide and standardize competition. Improve the entry and exit mechanism of property management enterprises. Fifth, conform to the trend of internationalization, strengthen policy regulation and support, promote the professional development of property management, increase the scientific and technological content of property management, and separate professional management from professional services. At the High-end Property Management Service Innovation Forum held at Shenzhen Summer Fair in 2003, Robert Winnikans, who served five American presidents, explained that from the service point of view, the high-end property management provided by international housekeepers pays more attention to people and life itself ... and pays more attention to the details and quality of services ... Today, the service model, service skills, service level and enterprise operation, management and system are increasingly homogeneous, including the analysis of the service essence of international housekeepers, it can be said that China property management. The increasing market demand provides opportunities for property management enterprises. Taking the mobile communication company as an example, China Mobile became a partner of the 2008 Olympic Games, which provided opportunities and challenges for enterprises, and also provided a good opportunity for enterprises to become bigger and stronger. So, from what aspects should property service enterprises respond to this challenge? Property companies should make great efforts to rebuild their image. The management company is the protagonist of the "competitive era", and every management company can't refuse the competition, either taking the initiative to attack or passively fighting. How can a property company stand the test of unexpected competition? First of all, diligently practice internal strength and shape the brand. The work of property management is trivial and boring, and it is not easy to make all aspects of trivial work orderly, sparse and not leaking. Property management companies should make great efforts, constantly sum up and improve, create their own management models and methods, and shape brand style and brand image. Secondly, be cautious and diligent in running the "home". Property management spends the company's money, and whether the property company can manage the money well has become an important criterion for the company to judge the quality of the property company. If a property company wants to win the satisfaction of the company, it should do the best thing with the least money. Although the management level of spending more money is high, it is difficult for companies to accept it, just like some companies refuse management companies in Hong Kong. Companies with standardized management, excellent service, good financial management and diligence have the most advantages in fair competition. Third, people-oriented and pay attention to education. The investment in property management is not capital, but talent and experience. The strength of a property company is not the strength of capital, but the strength of talents. Having a talent team with the same quality, strong ability, good style and good conduct is the fundamental condition for the survival and development of property management companies, and it is also the confidence of property management companies to participate in the competition and be determined to take it. Property companies should not only pay attention to attracting talents, but also pay attention to using talents, and should pay more attention to educating talents. In short, property management companies should start from themselves, become bigger and stronger, improve market competitiveness and face it calmly in order to be invincible in the market competition!