VI (VisualIdentity), translated as visual identification, is the most powerful and infectious level in CIS system. 83% of the external information people perceive reaches people's minds through visual channels. In other words, vision is the most important and main channel for people to receive external information. The visual identification of corporate image is to transform the non-visual content of CI into static visual identification symbols, which are directly spread at the widest level in extremely rich and diverse application forms. Scientific design and good visual recognition are the quick ways to spread business ideas, establish corporate visibility and shape corporate image.

VI design includes: logo design, standard character design, standard color design, standard combination and collocation, mascot design, standard graphic design and application development design.