At present, almost all companies are using this new marketing method intentionally or unintentionally. Its advantages need not be discussed here too much. Generally, large-scale telemarketing services that require a large number of calls in a short period of time will be handed over to self-built or outsourced call centers. Of course, telemarketing pursues the success rate, and does not rule out the purpose of informing or promoting. Only telemarketing of sales types is mentioned here. There are many factors that affect the success rate of telemarketing. Let's analyze them one by one: First, products. The product here refers to the big product concept, including product positioning, quality, price, market space, popularity, reputation, awareness and so on. Not all products are suitable for telemarketing, such as FMCG, because of its low profit and wide customer base, which is more suitable for mass marketing and on-site promotion. Products with low use value and low popularity are also not suitable for telemarketing, because telemarketing has its inevitable defects, that is, it can't see the real products, which makes consumers hesitate when making purchase decisions. For example, some souvenirs that are not well known are not suitable for telephone sales. Souvenirs mainly sell collection value or appreciation value. In the case of low brand awareness, consumers' buying behavior is very risky, and it is difficult for simple telemarketing to promote orders. Products with high prices are not suitable for telephone sales. The higher the price, the higher the risk consumers have to take. In the case of low popularity, consumers will not take this risk. Except for well-known products, of course. For example, Amway, Avon, Olympic souvenirs, Dell computers, famous cars and so on will be much easier to start telemarketing because of the strong support of brands. Telemarketing is also limited by market space, that is, market saturation. If the market space is small and the competition is fierce, the best marketing method is to update products or eliminate products. Telemarketing will only consume energy and increase costs. Second, data quality. We know that telemarketing needs a lot of data, and the quality of data directly affects the success rate of telemarketing. Particularly accurate telemarketing can be called database marketing, but in most cases, the telemarketing data is not very accurate, and the data is only preliminary screening. The more accurate the data, the more fields and the more suitable for product positioning, the higher the success rate of telemarketing. Enterprises have to pay the cost for data screening and verification, so many enterprises are aware of the importance of data at present, but they are unwilling to pay the cost to improve the database, so the success rate of telemarketing in the market is only 0.5%-2.5%. The success rate of database marketing is much higher. Third, operational experience and sales skills. Mainly the difference between professional and non-professional, the number of general call centers will be slightly different, so the outsourced call centers will also have different quotations. There are too many online introductions, so I won't go into details here. Fourth, telephone participation. This is very important. Marketing is a big category. It can even be said that everything can be regarded as a marketing activity. The difference between telemarketing is only the participation of telephone. But the participation and purpose of telemarketing can be called success. This is a subject worth studying. Telemarketing can be divided into many kinds, such as simple telemarketing, telephone offer, opportunity mining, meeting invitation, member recruitment, product promotion quotation, expense reminder, market survey, business survey, satisfaction survey and so on. Some orders can be completed directly through telephone sales, such as simple telephone sales, meeting invitations, telephone surveys, etc. But in many cases, telemarketing is only a part of it, and it needs to cooperate with other marketing means, such as product promotion, quotation, etc., and it needs to cooperate with corresponding DM, E-DM, mass marketing, etc. Telemarketing only plays a key role. Other telemarketing only plays the role of information collection or filtering, such as sales opportunity mining and order processing. It can be boldly predicted that the breadth and depth of telemarketing participation will be greater and deeper in the future, but its share in marketing activities will be less and less. Many marketing activities need to be completed in coordination, that is, various marketing methods need to be integrated to improve marketing efficiency. Fifth, call back. In telemarketing, visiting is very important. According to the data, few telephone sales orders are completed by one phone call. Most telephone sales orders are issued after the third or fourth call, and some even need to be issued after the seventh or eighth call. Of course, it is very important to judge and identify on the phone. Pursuit without purpose will only waste time and increase costs. Experienced telemarketers will capture sales clues between individual words of consumers and judge whether they are potential customers, so as to make pursuit plans. Of course, the premise of calling back is to call back with the permission of the customer, and make an appointment for the next call in the last call, so as to improve the efficiency of telemarketing without affecting the customer satisfaction.