First, content production in Weibo is difficult to control.
First of all, it is quite convenient for Weibo to release information. It integrates many advantages of network communication in the Web2.0 era, and has the functions of forum follow-up, post-posting, QQ plus friends, instant publishing in chat rooms, convenient multi-point publishing, powerful forwarding and so on. Secondly, the content review process is absent. In Weibo, netizens are not only recipients of information, but also producers and disseminators of information, and information has multiple sources. Netizens post on the forum and write comments behind the news, and there are webmasters to "check" and "review posts". Due to the large amount of information in Weibo, the administrator of Weibo Platform can't comprehensively review the published information, and the blog posts on Weibo are basically checked by bloggers themselves, so it is difficult to guarantee the reliability of information.
Second, the content quality in Weibo is hard to guarantee.
The requirement that each Weibo does not exceed 140 characters makes the threshold of content production extremely low. Due to the lack of professionalism and their own limitations, Weibo bloggers often publish news events from hearsay or out of context without full and accurate understanding, sometimes with some social dissatisfaction, and the information described is seriously inconsistent with the facts. The "Water Army" and "network hatchet man" who control online public opinion even disrupt social order and deliberately release information with strong tendency.
Third, the spread of Weibo is difficult to control.
Weibo bloggers can generally make his followers have a strong sense of trust. Once a blogger accidentally publishes or forwards the wrong information, it will easily have a great influence in the circle and be spread by his followers. Let's define this mode of communication in Weibo as "ripple propagation". Just like in a pond, any place on the water surface may become a vibration source (source), which will produce vibration (send out information). The vibration of each vibration source will cause ripples (propagation), which will spread outward again and again. Within its influence range, new vibration sources (sources) will appear at any time, and they will have their own ripples to expand their influence. The ripples produced by different vibration sources may overlap and interfere. For such a communication mode, it is difficult to strictly control the information output like traditional media, and it is also difficult to manage and monitor the information communication process.
Fourth, information reception has a mass base.
With the multi-channel information dissemination, people's trust and dependence on traditional media are gradually decreasing. Many times, people will be skeptical about the gatekeeper's information, but they have strong trust in the information spread by relatives, friends or familiar people. The lack of information control has two sides, which is both the shortcoming of new media and the advantage of new media. Due to the lack of censorship mechanism in Weibo, many real news will not be filtered out because of various practical interests in the relatively simple censorship process. Its information is more original than ordinary media. In many cases, there is no subjective choice of information, which can directly reflect what people see and hear and truly describe objective phenomena. Such information is easily recognized by many netizens and wins their follow-up and trust. Many netizens are more willing to accept this way of information transmission and information collection, which has also become the mass basis for the rapid dissemination of information in Weibo.
There is a view in communication that the credibility of information sources mainly depends on two aspects, one is the credibility of communicators, and the other is the professional authority of communicators. Judging from the word-of-mouth of communicators, many people may trust bloggers as much as other media. But from the perspective of professional authority, bloggers in Weibo are generally inferior to professional media. Because the information in Weibo is mixed, there is a serious duplication overload, which makes the audience dizzying and it is difficult to extract effective information. With the development of Weibo, the credibility of Weibo information has become an urgent problem. After it is difficult to distinguish the authenticity of massive information, people will turn to authoritative media to refine the information.
What does Weibo think of Weibo's connections?
The ability of social butterfly: everyone loves it.
In social situations, I envy those who get along well with all kinds of people. He doesn't scratch his head when chatting, and he can't help spinning his cup when listening to others. His dimple was a black hole, and the whole audience was sucked in.
One night, his mobile phone contact added a page, and I received two advertising messages; There are dozens of "mutual concerns" in his Weibo, and I only received one "Thank you for paying attention to me ... just reply to DY". He didn't write "friend" on his business card, just because his occupation has not been clearly defined.
According to academic standards, this is the kind of person who is quoted a lot. The number of citations refers to the number of times that a paper has become a reference for other papers after publication. The higher the value, the more important this paper is.
Therefore, the more people you know, the wider your network, and the more weight you have. Is that so?
The point is who to shake hands with, not how many.
Not exactly. "Number of citations" is not the best measure.
For example, being quoted by the Journal of Madagascar Engineering Society or Nature are two completely different things. The same is true of interpersonal relationships. When you shake hands with me or Qiu Chengtong, the degree of sweating in your palms is completely different.
Networking is not equal to the thickness of business cards, nor is it equal to the number of friends in Weibo. So, how to evaluate a person's contacts? The algorithm introduced below can tell you two key points that reflect the value of personal connections.
First of all, treat everyone as a point, and the relationship between people is a line. "Who do you want to know", and then draw a one-way arrow to connect to that person. For example, Mr Qiu Chengtong, who has numerous arrows, has a very high internet index.
Suppose there are five people, A 1, A2, A3, B 1, B2. The initial value of everyone's network index is 1. Now, A2 and A3 have heard a lot about A 1, and B2 wants to know B 1.
Therefore, we can calculate that the network indices of A 1 and B 1 are 3 and 2 respectively, plus our own score of 1, plus the scores contributed by A2, A3 and B2 respectively.
If A 1 sees B 1 at the party, want to talk to him. At this time, the network index of B 1 went up instantly-not only added 1 point, but also jumped from 2 points to 5 points.
After all, A 1 with a popularity of 3 wants to make friends with you, which is different from ordinary people with only initial value.
Therefore, the first key point to improve contacts is not only to chat with many people, but also to know how to make friends with "high popularity" people.
But please don't look for the king of popularity forever.
Interestingly, if A 1 chats with A2 next, and B 1 does nothing, the network index will drop immediately!
Why? Because it implies that when B 1 wants to ask A 1 for help, as one of his many friends, B 1 is not very important to A 1, and A 1 will not try its best. The second key point of improving contacts correctly is that people with friends all over the world are scattered. If your weight is not high, there won't be much power allocated to you, and he may not be the person who can help you the most. On the other hand, if you are his only friend, he will go through fire and water for you. Therefore, it is important to make friends with celebrities who don't make friends easily.
In fact, this algorithm was invented when Google was founded: the more linked pages, especially the "high popularity" pages, the higher the "network value"; The fewer pages linked to popular pages, the higher the value of these linked pages. Such a web page is likely to be what users want to see, and Google will rank it in the top few search results.
It seems that it is difficult to live in 2 1 century, and it is not easy to make a web page.