By registering the domain name, the enterprise has a unique logo on the global Internet, which is also the house number and entrance logo of all social users browsing the enterprise website. Websites composed of domain names will be widely circulated on the Internet like trademarks. A good domain name will help you shape your international image on the Internet in the future. At the same time, domain names are unique in the world, and the resources of domain names are limited. Whoever registers first has the right to use it, so you should consider whether to protect your intangible assets on the Internet now. Common. Com is international domain, and. Com.cn is a domestic domain name. The definition of domain name should not only consider the nature of the company and the characteristics of information content, but also make the name concise, easy to remember and impactful.

2. Establishment of network platform

With the house number of your own domain name, you need a space to build a house and set up your own company, and this space is the server on the Internet. Usually, there are several ways for enterprises to choose.

Virtual host mode: the so-called virtual host is to divide each computer into a "virtual" host by using special software and hardware technology. From the outside world, a virtual host is no different from a real host. We suggest that enterprises use virtual host mode to surf the Internet. General virtual host providers can provide users with 10 megabytes, 30 megabytes and 50 megabytes of virtual host space, with at most one server. Users can choose according to the content setting and development prospect of the website. A web page takes up about 20-50 kilobytes of disk space, and 65,438+00 megabytes can hold about 200-500 pages, but if you have special requirements for the website, such as more pictures, more animations, files to download or a database, you need more space (you can go to the "free resources", where there is a lot of free space).

Independent server: For enterprises with strong economic strength and large business volume, they can also buy their own independent servers, but this requires high expenses and a lot of manpower and material resources, which add up to dozens of times that of virtual hosts.

3. Web page design and maintenance

You can design your own web pages or make them by professional web designers. First of all, we must determine the overall planning of the whole web page system, introduce the scope and purpose of the content, and then collect all the text materials and pictures that need to be put on the website, provide the collected materials to us, and give the rest to our designers. According to the company's business scope, decide whether to adopt both Chinese and English versions. After the web design is completed, the most important task is to update the web content in time. You can't leave the page unchanged for a long time, which will affect the traffic of the website.

4, website publicity and promotion

First of all, the enterprise itself should have the awareness of promoting the website: add the company's website, such as business cards, office supplies, promotional materials, media advertisements and so on. No matter where the company information appears. In addition, online advertising and search engine registration are the main ways to promote websites at present. You can log in to our golden advertising space in Shaoguan Information Port or other portals, and register a search engine to register your site to a world-famous service station. This will not only make your website easy to find, but also increase the number of visitors. By making friendly links on some websites, the visibility and visits of enterprise websites can be significantly improved.

5. Develop e-commerce.