First of all, cross-border electronic commerce provides new opportunities for enterprises to build international brands.
In the Internet era, brand and word-of-mouth are important components of enterprise competitiveness, and are also key factors to win the favor of consumers. At present, the quality and performance of products and services of many domestic enterprises are very good, but they are not known to overseas consumers. Cross-border electronic commerce can effectively break the channel monopoly, reduce intermediate links, save transaction costs and shorten transaction time, which provides an effective way for China enterprises to create brands and enhance brand awareness, especially for some "small but beautiful" small and medium-sized enterprises, thus creating more "invisible champions" with international competitiveness. At present, 80% of foreign trade enterprises in China have begun to use e-commerce to explore overseas markets.
Second, cross-border electronic commerce is a new impetus to promote the upgrading of industrial structure.
The development of cross-border electronic commerce has directly promoted the development of modern service industries such as logistics distribution, electronic payment, electronic authentication, information content service and related electronic information manufacturing industry. At present, there are more than 5,000 e-commerce platform enterprises in China, and a number of well-known e-commerce platform enterprises, logistics express delivery and third-party payment local enterprises have accelerated their rise. More prominently, cross-border electronic commerce will lead to changes in the mode of production and industrial organization. Facing the diversified, multi-level and personalized overseas consumption demand, enterprises must take consumers as the center, strengthen cooperation and innovation, build a perfect service system, strengthen R&D design and brand sales while improving product manufacturing technology and quality, reconstruct value chain and industrial chain, and maximize the optimal allocation of resources.
Third, cross-border electronic commerce has provided a new starting point for * * to improve the level of opening up.
The development of cross-border electronic commerce involves commerce, customs, inspection and quarantine, finance, taxation, quality supervision, finance and other departments, as well as international cooperation in many fields. This not only puts forward new requirements for * * * *' s rapid response ability, innovation ability and cooperation ability, but also puts forward new challenges to * * * *' s traditional institutional mechanism. Taking cross-border electronic commerce as the starting point, promoting the resource sharing, efficient operation, unified cooperation and innovative services of * * * departments will play a powerful role in promoting the level of China's opening up.
For enterprises, cross-border electronic commerce has greatly broadened the path to enter the international market, greatly promoted the optimal allocation of multilateral resources and mutual benefit and win-win among enterprises; Also promoted the related development; It has played a certain role in the opening-up level of * *. I suspect that cross-border e-commerce will certainly adapt to the development of the times and make more achievements.
Question 2: What is the significance of cross-border e-commerce to enterprise development? At least you can open up foreign markets.
Question 3: What do you think of the development prospects of cross-border e-commerce? It is a trend to change the negotiation mode from cross-border B2B to B2C, which is a market trend, at least in the next three years. If you have some business experience, I suggest you choose AliExpress, a domestic brand. Because cross-border e-commerce payment is slow, it is still necessary to make a budget for the return of funds.
Question 4: What impact does cross-border e-commerce have on the development of China's open economy? First, economic development is more market-oriented and competition is more intense; Second, the requirements for integrity and commodities are higher; Third, the requirements for employees are higher; Fourth, the global economy is accelerating;
Question 5: What is the future development trend of cross-border e-commerce? The future development trend of cross-border e-commerce is as follows:
Front-end traffic: under the condition of sufficient front-end traffic, enterprises have great potential to incite the back-end supply chain;
Mid-end logistics: At present, the third-party logistics resources are sufficient, and this part can be outsourced, which is not the core competence;
Back-end supply chain: Any e-commerce enterprise has a certain time window to integrate the back-end supply chain capability while gaining the front-end traffic advantage, because at three key points, the supply chain is the core capability to maintain a truly sustainable development of an e-commerce enterprise.
Question 6: What is cross-border e-commerce and its development status and prospects? Future development trend of the industry 1. Cross-border e-commerce will occupy a more important position in import and export trade. Under the trend of economic globalization, with the development of the world economy, the international per capita purchasing power is constantly improving. At the same time, the network penetration rate has increased, the logistics level has improved, and the online payment environment has also been greatly improved.
Question 7: What do you think of the future development of cross-border e-commerce? With the advent of the internet plus era, cross-border e-commerce has stood at the forefront of the capital market. Cross-border e-commerce is expected to become a sharp weapon to hedge export growth.
In recent years, with the deterioration of international trade conditions and the continuous weakness of demand in Europe and Japan, the growth rate of China's export trade has gradually slowed down. In recent years, the development of new trade represented by cross-border e-commerce is gradually accelerating, and it is expected to become a brand-new growth engine of China's trade and even the whole economy.
Cross-border e-commerce will develop rapidly in the next few years, and the transaction volume of cross-border e-commerce will account for about 20% of the total import and export trade in 20 17 years. Among them, export e-commerce still dominates, accounting for more than 80%. It is estimated that the scale of China's export e-commerce transactions will still maintain a growth rate of 20%-25% in the next few years, and it will reach 6.64 trillion in 20 17.
In the future, with the further breakthrough of cross-border logistics, payment and other issues and the further improvement of the profitability of cross-border e-commerce enterprises, the industry will usher in a golden period of development. In the future, the focus of cross-border e-commerce in China will shift from B2C to B2B, and the B2B development potential of e-commerce is even greater. In particular, promoting manufacturing enterprises to go online, promoting the transformation of foreign trade comprehensive service enterprises and modern logistics enterprises, and managing production and marketing together have become the main strategies for the development of cross-border trade e-commerce.
Question 8: Research background and significance of cross-border e-commerce platforms. How to write and analyze the data of several platforms, their development history, background and measures. , and then write about the development of the platform and the problems encountered.
Question 9: Why should the country vigorously develop cross-border e-commerce, because it is a trend?
According to the development of e-commerce, e-commerce has greatly improved the economy and created many employment opportunities. There is no reason for the state not to support the development of e-commerce.
Question 10: What are the advantages and disadvantages of developing cross-border electronic commerce in China? Since July last year, the state has repeatedly proposed favorable policies for cross-border electronic commerce, and "cross-border e-commerce" has become the hottest word in the e-commerce industry in China in 20 14. Although the development potential is huge, cross-border electronic commerce is still in the early stage of development, and there are many problems, such as logistics obstacles, poor customs clearance, insufficient trading credit, and lack of professionals. Therefore, it is necessary to sort out the development status and existing problems of cross-border electronic commerce in China, and put forward corresponding suggestions.
Keywords: cross-border electronic commerce; Development status; restraining factor
Classification number of China Library: F7 13. 1 document identification number: A document number:1001-828x (2014) 08-00-02.
Cross-border electronic merce refers to a relatively advanced form in e-commerce applications. It refers to a new trade method in which both parties in different countries or regions clear customs through the Internet by mail or express delivery, digitizing the exhibition, negotiation and transaction links in traditional trade, and realizing the import and export of products. At present, there are three mainstream cross-border electronic commerce models: B2B (business-to-business), B2C (business-to-customer) and C2C (customer-to-customer). The following table shows the main differences:
Under the B2B model, enterprises usually send advertisements and information online, and then conduct transactions and customs clearance, which is essentially a traditional trade and has been included in the general trade statistics of the customs. Under the B2C model, enterprises directly face consumers and mainly sell personal consumer goods, mainly through air parcels, mail, express delivery, etc., but most of them are not included in customs registration at present. What we usually call micro-cross-border e-commerce mainly includes B2C and C2C modes.
First, the development status of cross-border electronic commerce, China
Under the background of the global financial crisis in 2008, coupled with the impact of RMB appreciation and rising labor costs, China's traditional foreign trade industry has been hit hard, the growth rate of import and export has dropped significantly, and many foreign trade enterprises, especially small and medium-sized foreign trade enterprises, have closed down one after another. In sharp contrast, cross-border electronic commerce still shows a good development momentum because of its advantages of few intermediate links, low price and high profit rate. The reasons are analyzed as follows:
Traditional foreign trade export generally includes "China factory-China exporter-foreign importer-foreign wholesaler-foreign retailer-foreign consumer". In this mode, the largest share of foreign trade profits is obtained by the circulation intermediary. For example, a keychain with a price of 1 yuan in Yiwu market will be sold to 1 Australian dollar (about 5 yuan RMB) after being exported to Australia, and 4 yuan will be obtained by an intermediary after removing the logistics cost. After the introduction of cross-border electronic commerce, the export link can be simplified as "China factory-foreign retailers-foreign consumers" or further simplified as "China factory-foreign consumers", bypassing many foreign trade middlemen. On the one hand, it can further reduce the price of export commodities and improve the competitiveness of China commodities in foreign markets. On the other hand, according to iResearch statistics, in 20 12, cross-border e-commerce in China entered and exited 2.3 trillion yuan. With a year-on-year increase of 32.0%, iResearch predicts that under the general trend of rapid development of global e-commerce and globalization of China e-commerce, the transaction scale of China and cross-border electronic commerce will continue to develop at a high speed, and the proportion of e-commerce in China's import and export trade will become larger and larger [2].
In addition, China attaches great importance to the development of cross-border electronic commerce. At present, in addition to Shanghai, Chongqing, Hangzhou, Ningbo and Zhengzhou, Guangzhou, Shenzhen Qianhai and Qingdao have also been approved as pilot cities in cross-border electronic commerce. In 20 14, a series of national measures on cross-border electronic commerce will be gradually implemented, and more qualified cities will apply for pilot projects in cross-border electronic commerce this year.
Although cross-border electronic commerce's development in China presents a very good situation, and some people even boldly predict that multinational e-commerce giants may appear in China, we should be soberly aware that cross-border electronic commerce's development in China is still in its infancy, and there are still many problems.
Second, China and cross-border electronic commerce constraints and coping strategies
1. The development of cross-border logistics lags behind.
Cross-border e-commerce is mainly retail, and its general characteristics are small amount, small scale and high frequency. Generally, it is unlikely to be transported by traditional containers, mainly ...