College students have to write graduation thesis and investigation report after graduation, so how to write the investigation report in graduation thesis? Come and have a look with me.
Graduation thesis survey report template one major: administrative management
I. Reasons and purposes of the investigation
? Rejuvenate the country through science and education? It is an important strategy put forward by the state to push the cause of building Socialism with Chinese characteristics into the 21st century in an all-round way, and it is a strategic policy to enhance comprehensive national strength and strengthen the country and enrich the people. The strategy of rejuvenating the country through science and education has put forward an important task for the development of science and technology and education. As an important part of the education system, the education and training of enterprise employees shoulders the heavy responsibility of improving the quality of workers and promoting the development of science and technology. Doing a good job in the education and training of enterprise employees is conducive to the implementation of the strategy of rejuvenating the country through science and education and to economic development and social progress. Staff training is an integral part and key function of human resource management and development. In order to survive and develop, enterprises must attach importance to employee training. With the progress of science and technology, the personal development of employees and the needs of enterprise development, employee training has become more and more important. Influenced by the traditional and planned economic system, some enterprises have many misunderstandings about this work, such as saving costs, not needing training if the benefits are good, not needing training if the benefits are poor, and not needing training for senior managers. Therefore, it is necessary to innovate employee training from the aspects of concept, content, methods and the choice of lecturers. Only in this way can enterprises be in an invincible position in the market competition. Therefore, it is of far-reaching significance to study and discuss the education and training of enterprise employees.
Employees in enterprises must receive training as a means of continuing learning, and employee training plays an important role in helping enterprises cope with competitive challenges. Staff training can effectively help enterprises create value or win competitive advantage. Enterprises that attach importance to employee training will show better business performance and be more confident to meet the competitive challenges than their competitors. Training not only increases the efficiency and value of enterprise output by improving employees' consciousness, enthusiasm and creativity, but also improves the quality and ability of employees and benefits them. Training is the premise and means of management. Training not only creates conditions for management, but also is a means of management, that is, training stimulates employees' enthusiasm and enthusiasm by meeting their high-level spiritual and cultural needs. At the same time, enterprises should take training as an opportunity and way of management, as well as ways and means to complete tasks, implement training around the tasks and objectives of enterprises, communicate with superiors and subordinates through training, grasp the progress of work, reach mutual understanding and support, and continuously improve work performance.
In order to fully understand the ideological status of employees, understand the requirements and plans of employees' training, and build a unified and structured internal training system. I made a questionnaire-based training demand survey in an enterprise in Chengdu. A total of 100 questionnaires were sent out, and 95 questionnaires were collected, including 94 valid questionnaires, 8 questionnaires for middle managers and 86 questionnaires for supervisors and employees. Now, the results of the questionnaire are simply counted and analyzed.
Second, the time, place and method of investigation
1. Investigation time: 20 1 1 March.
2. Inspection location: a state-owned enterprise.
3. Survey method: The combination of questionnaire survey and data consultation.
Third, the investigation content and analysis
(A) the current problems in enterprise training
1. Not paying enough attention to training. With the rapid development of science and technology, the requirements for employees' knowledge, skills, innovation ability and management ability are getting higher and higher, but the quality training and technical training of employees can't be carried out in time, and most of the managers of all parts of employees on site can't get effective training. Lack? Practice hard and develop endurance? Consciousness and action will only lead to the decline of enterprise management level and safety production level in the long run.
2. Training cannot meet the needs of enterprise development. Training still stays in simple skills training, and most of them are based on old training methods, with poor training effect, no reasonable layout planning according to the overall development of enterprises, and lack of professional, hierarchical and step-by-step training.
3, did not mobilize the enthusiasm of employees to participate in training. At present, there are more passive participants in training, less active learning, more coping and less real knowledge. Because there is no effective incentive mechanism, the needs of enterprises and the requirements of employees' personal development cannot be well combined, and the training work does not combine some fundamental problems of enterprises' survival, so it is difficult to fully mobilize the enthusiasm of employees' training.
4. The feedback of training effect is not perfect. Due to frequent assault training, large number of people and tight time, it brings many difficulties to the setting, assessment and marking of questions. The training department can't comprehensively and timely analyze and evaluate the training effect, and can't make more reasonable and effective training arrangements, so it can't guarantee the improvement of training effect and quality.
5. Backward training methods. In most cases, training is conducted in the form of lectures and technical questions and answers, without interactive practice facilities and lack of infrastructure configuration.
(b) talent management and skills
1. In the use of talents, middle and senior managers have gained a high support rate. As the backbone of the enterprise, department heads shoulder the heavy responsibility of continuous innovation and development of the enterprise. According to statistics, about 80% of employees think that middle and senior managers have given full play to their talents, but 20% still think that there is unfairness.
2. Internal communication between departments is basically smooth, but it needs to be strengthened. Most employees generally report that in actual work, their superiors have great support for their work and have some communication on the work content, but the follow-up investigation shows that the internal communication of the department has not reached the expected requirements; There are also some employees who report that the work connection between departments is not ideal. In many cases, only employees communicate with each other, and the communication ratio of department heads only accounts for 55%. For the communication between employees in the department, investigators are balanced in three aspects: self-coordination, asking colleagues and asking leaders for help.
3. Middle managers need to be improved. According to the survey data, most employees believe that in the future work, middle managers need to improve their personal qualities in the following aspects: responsibility, communication between superiors and subordinates, leadership art, team culture, fairness, business ability, ideology, employee motivation and achievement motivation. According to the survey of middle managers, they are: responsibility, communication between superiors and subordinates, team culture, leadership art, fairness, professional ability, ideology, employee motivation and achievement motivation.
(C) team spirit and quality
1, except for a few employees, the team morale is good. In the actual survey, 28% employees think that our team spirit is very high, 60% employees think that our team is a caring and United group, but 12% employees think that the team is in a downturn. When investigating the specific members of the team, it was found that about 35% employees reported that some employees were not integrated into the whole team and showed exceptional or special behaviors.
2. Personal interests and personal performance are not closely combined. The team is composed of individuals, and individual performance is the basis of team performance. Only when personal interests are closely related to personal performance can employees' enthusiasm and sense of responsibility be mobilized.
3. The quality of the team can meet the post requirements, but the overall improvement is slow. According to statistics, 60% of employees think that the overall level of enterprise team quality is equivalent to that of excellent enterprises, 25% think it is slightly poor, 15% think it is poor. In terms of the confidence of employees in working with the team, 30% employees think that the team is developing in a favorable direction, 35% employees think that it has not changed, and 20% employees remain on the sidelines. For the improvement of team quality, 40% of employees agree that our team is improving, 35% basically agree with this fact, 20% are silent and 5% disagree.
(d) Development of individual professional knowledge and skills of employees
Self-evaluation of workers' vocational skills. Workers generally think that they are satisfied with their professional skills in practical work, which is as high as 80%. Only about 65,438+05% workers think their skills are quite complete. At the same time, 5% workers are not satisfied with their knowledge and skills, and hope to improve gradually in their future work. However, in the transformation of professional skills, this proportion has declined. 75% employees think that their skills have been basically developed, and 25% employees think that they have not been fully developed. It can be seen that the transformation of professional quality into performance is not ideal, and the potential and ability of employees need to be further developed.
Four. Suggestions for future countermeasures.
According to the current training situation of enterprises, in order to make the training of enterprises more effective, we should improve the training system from the following aspects:
1, strengthen the cultivation of workers' sense of responsibility. According to the working conditions and characteristics of this enterprise, strengthen the cultivation of employees' quality awareness, so that employees can fully realize the serious consequences caused by the lack of responsibility and the adverse impact on the development of the enterprise. So as to ensure the orderly production.
2. Strengthen communication between employees. Communicate with employees irregularly, feedback employees' opinions in time, and solve problems found in time. Promote mutual understanding and coordination between departments and between leaders and employees.
3. Adjust the staffing and improve the skills of employees. According to the characteristics of each employee, adjust and arrange their positions, so that they can give full play to their personal specialties and avoid wasting talents.
4. Strengthen team integration and improve team quality. Carry out more team activities and evaluations to strengthen team cooperation and improve the overall quality.
Strengthening employee training, in a good interpersonal relationship and cooperative working environment, on the basis of fairness and justice, can better stimulate employees' enthusiasm and fighting spirit, devote themselves wholeheartedly to their work, make their initiative and creativity naturally pour out, and consciously do their work as well as possible with managers, which not only makes employees feel that they have realized their life ideals, but also has a sense of satisfaction and belonging to the enterprise. It also enables enterprises and employees to develop together and truly achieve a win-win situation for enterprises and employees. Enterprises should have a clear training policy and get top-down support from enterprises. The training policy should not only show that the enterprise's policy is to maximize the ability of employees, but also make employees very clear about various training plans. Otherwise, the training will not achieve satisfactory results. In addition, enterprises should also explain the true meaning of training to employees, so that employees can feel that training is a valuable opportunity to enhance their knowledge and ability, thus creating an atmosphere for employees to feel that training opportunities are hard-won and cherish them.
In short, in the era of knowledge economy, the effective management and innovation of employee training is becoming more and more important. The competition of modern enterprises is the competition of talents and knowledge, and training is an effective way to cultivate talents, spread knowledge and realize knowledge sharing. Therefore, strengthening the management and innovation of employee training is the key for enterprises to cultivate their core competitiveness and achieve sustainable success in the 2 1 century.
Graduation thesis survey report template 2 Abstract: Through the research on the current marketing situation of pharmaceutical manufacturers in Guizhou Province, this paper analyzes the existing problems in marketing and puts forward corresponding countermeasures to adapt to the relevant policies and strategies under the current situation and provide basis and reference for the marketing decisions of pharmaceutical manufacturers in Guizhou Province under the new medical reform policy.
Key words: pharmaceutical production enterprises; Marketing; Centralized procurement platform; existing problems
At present, the pharmaceutical industry in Guizhou Province has developed rapidly and has become one of the pillar industries in Guizhou Province. Since the central government issued the new medical reform policy, Guizhou Province has successively issued the Key Implementation Plan for Deepening the Reform of Medical and Health System in Guizhou Province and the Implementation Plan for Establishing the National Essential Medicine System in Guizhou Province. With the centralized procurement of drugs and the implementation of essential drugs, the pharmaceutical market environment is changing. Marketing is an indispensable step in modern enterprise management, because it plays a role as a link between the production department and the market. In the complex and changeable market, the formulation and implementation of marketing decisions will affect the development prospects of enterprises. Therefore, in order to adapt the pharmaceutical production enterprises in Guizhou Province to the new pharmaceutical market environment, it is urgent to master the marketing status of pharmaceutical production enterprises in Guizhou Province and provide corresponding marketing strategy suggestions for enterprises.
1 Analysis of Marketing Status of Pharmaceutical Manufacturers in Guizhou Province
In this questionnaire survey, 139 pharmaceutical manufacturers in 9 cities, prefectures and regions of Guizhou Province were investigated as a whole and sampled by layers. * * * A total of 75 questionnaires were sent out and 57 questionnaires were recovered, with a questionnaire recovery rate of 76%. The collected questionnaire data are processed and analyzed, and the results are as follows.
1. 1 Marketing Status of Pharmaceutical Manufacturers in Guizhou Province
1. 1. 1 The utilization rate of the centralized drug procurement platform is low, and there are problems in the distribution process. Judging from the use of centralized drug purchasing platform by pharmaceutical manufacturers in Guizhou, 23% of them have never used the platform, and 84.6% of them produce non-essential drugs. According to the policy, the drug procurement of public medical institutions must be carried out through the centralized drug procurement platform organized by the provincial people's government. At the same time, we also noticed that even enterprises that have participated in the centralized drug procurement platform have not paid enough attention to the use of the platform. Among the enterprises that use the platform in 20 1 1 year, more than 50% of them use it less than 10, which is too low. And 18% didn't take any measures to win the bid. In addition, the distribution work of pharmaceutical manufacturers after winning the bid in the centralized procurement platform also exposed some problems. Most pharmaceutical manufacturers entrust pharmaceutical companies to distribute, 18% choose large pharmaceutical companies to distribute, 8% choose small and medium-sized pharmaceutical companies to distribute, and 74% have no fixed type of pharmaceutical companies to distribute. Judging from the number of pharmaceutical companies selected for each delivery, 22% of enterprises select 2-3 pharmaceutical companies for each delivery. The number of pharmaceutical companies selected by 78% enterprises depends on the situation. It can be seen that the scale and quantity of pharmaceutical companies that choose to distribute are mostly uncertain, and many of them are small and medium-sized enterprises with weak scale and strength, so there will be problems such as drug loss, drug quality control and drug distribution in the process of drug distribution.
1. 1.2 The marketing department lacks high-level professionals and the marketing team is unreasonable. Drugs are special commodities, and their marketing methods and decisions are quite different from those of other industries. Pharmaceutical marketing needs compound professionals with marketing knowledge, medical knowledge and relevant medical laws and regulations. Only a marketing team composed of high-quality talents with these conditions can make overall plans for enterprises and make reasonable marketing decisions. However, according to the survey, the proportion of marketing departments of pharmaceutical production enterprises in Guizhou Province with master's degree or above is less than l%. In addition, 42% of the employees in the marketing team basically have no marketing experience, 37% of the marketers are technicians engaged in drug production, and 26% of the marketers are marketers who have switched from other industries. It can be seen that the pharmaceutical production enterprises in Guizhou province are full of demobilized personnel who lack marketing experience or have never been exposed to drugs before, which leads to low efficiency of marketing activities and marketers can not adapt to the needs of fierce market competition in marketing activities.
1. 1.3 backward business philosophy affects the development of marketing activities. Among the pharmaceutical production enterprises in Guizhou Province, 56% were completely handed over to pharmaceutical trading enterprises for marketing, 53% never publicized drugs to medical institutions, and 18. 18% did nothing in the bidding process of centralized drug procurement platform. Combined with the above-mentioned neglect of the basic drug market and the lagging construction of marketing departments and teams, it can be seen that the pharmaceutical production enterprises in Guizhou Province are relatively backward in marketing concept.
What is the marketing concept recognized by the international community today? Pay attention to consumer and social needs? Marketing concept and social marketing concept, but the marketing concept of most pharmaceutical production enterprises in Guizhou Province still stays at? Focus on production? About the concept of production. In the long run, those enterprises that have advanced marketing concepts and know how to meet the market demand will seize the market space and eventually face the risk of being eliminated by the market.
1. 1.4 Unreasonable marketing terminal and channel planning. The sales channels of pharmaceutical manufacturers in Guizhou Province are mainly pharmaceutical wholesale enterprises, medical institutions above district level and pharmaceutical chain retail enterprises, accounting for 79%, 58% and 54% respectively. Among them, 48% enterprises have not entered the market of primary medical institutions such as community health service centers and township hospitals. The main reason is that there are many similar products and the competition in the primary medical market is fierce; Pharmaceutical companies have limited sales capacity and it is difficult to ensure profitability. In addition, 39% of enterprises do not cover the rural market, and 50% of them still have no intention to enter the rural market at all. At present, there are three difficulties in entering the rural market: poor rural transportation and information, high coverage cost of enterprise sales network and difficult management; The countryside is vast and sparsely populated, and the sales front is too long, so it is difficult to train sales personnel; Rural income growth is slow, purchasing power is low, and drugs with low prices are preferred.
Unreasonable terminal and channel planning has caused the drug production enterprises in Guizhou Province to have too concentrated sales channels and more homogeneous products. Enterprises are busy with fierce market competition. In order to get orders, they keep cutting prices and reducing profits. They don't have enough money and energy to open up new markets and develop new products, so they can't enter the primary medical market and rural market, which are short of product choices and have great potential.
2 Countermeasures and suggestions
2. 1 actively participate in the use of centralized drug procurement platform to manage drug distribution.
Enterprises should actively participate in the use of centralized drug procurement platform, and the enterprises that have participated should increase the frequency of participation. At the same time, a special team can be set up to be responsible for the bidding of the centralized drug procurement platform, such as making basic preparations for winning the bid, formulating effective bidding strategies, and conducting public relations with relevant departments and experts. In addition, it is necessary to strengthen the standardized management of drug distribution. In order to ensure that safe and effective drugs can be delivered in time, we should supervise the distribution process of drug trading enterprises that choose to distribute, and set up their own drug distribution departments if the enterprises have the ability.
2.2 Enhance the attractiveness of the enterprise itself and build a mature marketing team enterprise.
We should formulate flexible and diverse talent incentive mechanisms and management measures, establish long-term cooperative relations with major pharmaceutical universities, attract more professional pharmaceutical marketing talents, ensure the resource reserve of relevant professionals, and build a high-end talent team with both pharmaceutical knowledge and marketing management capabilities. In addition, enterprises should provide more professional training, regular training, continuing education, academic exchanges and other forms for marketing talents to improve the overall quality and business level of marketing teams.
2.3 Change ideas and face up to M&A.
It is necessary for pharmaceutical manufacturers in Guizhou Province to re-examine the role of marketing in the development of modern enterprises, change the old and passive production concept, actively understand the market demand for various drugs and consumers' preferences, and establish a reasonable production and sales feedback mechanism to help enterprises adapt to market changes. In addition, it is necessary to change the negative view on merger and reorganization, select appropriate merger and reorganization enterprises in a planned way, and complete the optimization and integration of various resources of enterprises. This can not only expand the production scale of enterprises, reduce production costs, but also have sufficient funds to carry out marketing activities in a broader market, and at the same time further consolidate the innovation ability and technical level of pharmaceutical production enterprises in Guizhou Province.
2.4 Reasonable setting of sales channels and terminals Enterprises should set up appropriate sales terminals and sales channels according to their own drug characteristics, and cooperate with corresponding marketing mix measures.
From the perspective of the development prospect of the pharmaceutical market in Guizhou Province, under the situation of rapid development of the primary medical institutions market and the rural market, enterprises should seize the opportunity, actively promote the construction of distribution systems at all levels on the original channels, and gradually create multi-level, multi-link and controllable business channels, so that channels and terminals can form a complementary organic whole, play the best channel role in the marketing mix strategy, and finally maximize profits.
2.5 Reasonable use of advantages for marketing
2.5. 1 Make rational use of the brand effect of Guizhou ethnic medicines in the national market, and adopt flexible marketing mix strategies according to the characteristics of different regions and markets, so that Guizhou pharmaceutical production enterprises can get twice the result with half the effort in terms of government public relations and the use of centralized drug procurement platforms. Secondly, give full play to the great competitiveness of the exclusive varieties of essential drugs, so that enterprises can gain greater advantages in the marketing process.
2.5.2 In view of the vigorous development of the rural medical market, we set up personnel to sort out, classify and combine the existing products of enterprises, and form a systematic rural medical product strategy. At the same time, according to the relevant policies and development trends of the new medical reform, we will actively promote the examination and approval of essential drugs for existing products.
2.5.3 Based on the fact that pharmaceutical production enterprises in Guizhou Province are rooted in Guizhou, enterprises should actively cooperate with the Guizhou provincial government to build medical industry infrastructure, develop primary medical institutions and rural markets, and form a virtuous circle of government-enterprise cooperation. In this way, it has not only obtained a good cooperative relationship with the government, improved the infrastructure, but also opened up the market, providing a large number of government and material resources for further marketing activities, which can be described as killing two birds with one stone.
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