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McDonald's identifies the customer quality feedback risks of different restaurants from three dimensions. What are they?
Severity, frequency and scope of influence.

1. Severity: Assess the severity of customer feedback problems, such as food safety problems and poor service.

2. Frequency of occurrence: count the frequency of customer feedback problems and judge whether there are universal problems.

3. Scope of influence: analyze the scope of influence of customer feedback on restaurant operation and brand image to judge whether emergency measures are needed.