I. Introduction of the Project

Due to limited funds, there is no better project to think about and no better time inspiration. It is better to take the traditional industry route-clothing industry. Especially when we start a business together. We need all of us to cooperate tacitly and consider all aspects, follow the principle of mutual benefit and business volume, and not affect the development of the store because of profits and personal emotions. As for the profit and cooperation rules between us, wait for the store to open first, and then come up with a plan to lay the foundation for the healthy growth of the store in the future.

I decided to enter the clothing industry for the following reasons:

1, food, clothing, housing and transportation are the needs of the body, and the market is huge.

Food, clothing, housing and transportation are the four elements of human life. People put "clothes" in the first place, which shows the importance of clothes to us. As the head of human life, the pursuit of beautiful clothes seems endless. Whether it is personalized clothing stores all over the streets or high-end brand clothing in major shopping malls, at the beginning of the internship report, some people are willing to pay for imported clothing, especially women's clothing, as long as it conforms to the trend and consumers' tastes. People can eat delicious food or bad food, and some can live in their own homes, but people can't wear clothes, let alone produce by themselves, so there must be demand in this respect; With the improvement of people's living standards, people's aesthetic taste has also changed. We should not only talk about it, but also pay attention to how to wear it, what to wear and whether it is satisfactory. Therefore, it is necessary for everyone to wear it and pay attention to the practice report of left-behind children. Calm, the market is big, and competitors are everywhere; Like a piece of milk, there are countless ants, all eating this cake. Whether we can finally become the main occupier of this cake depends on what kind of market positioning we choose and our lifestyle; It is most important for consumers to appreciate their products; This is the most important foundation we are about to face.

2. The clothing industry is easy to be stubborn, which helps to grasp the principle of survival;

I think it is easy to be stubborn when choosing the clothing industry, because the market is big and the purchase volume is large. As long as your product caters to most consumer groups, you will become a winner overnight. Because how many people are reading the survival rules of this market, you can know how to start this industry as long as you look on coldly. Our predecessors have told us this truth, so we don't have to spend money to buy it. Moreover, the advantage of choosing to open a clothing store is that the clothing industry is relatively mature, the project cost is relatively low, and it is easy to enter and start. It is very suitable for us entrepreneurs who have just set foot in business and are a little interested in clothing. It is a combination of interest and career.

"There are no failed industries, only failed enterprises", which contains the survival law and crisis, gives us a warning: to survive, we must solve some problems: our clothing scale, product positioning, group goals and so on.

Our project is to do the clothing industry and open a women's clothing store.

Store Name: (Yilake, Wei Yi, Yixin Clothes, Clothes and Clothes)

Group goal

The age classification of adult clothing in China is basically: 18-30 years old, 30-45 years old, 45-65 years old and over 65 years old.

Model essay on business plan of fashion clothing store II

Store location

Of course, it is best to open a clothing store in a place with high population density and convenient transportation. But the fees in these places are also relatively high. It's really hard for us fresh graduates to come up with such high funds to rent a house. So, I want to open my shop under a residential building, which is close to Dandong No.2 Middle School. The rent here is not only cheap, but also close to schools and communities. People of all ages and social classes have it, and it is easier to choose clothing styles.

Second store decoration

First: the advertisement at the door must be clear, so that people passing by can see at a glance what is sold in the store. What is important is that the same clothes will have different effects when hung in different grades of shops. Don't affect the grade of your clothes and customers' desire to buy because of the overall image of your store. Second: lighting and other hardware should be slightly better. If the store is not bright enough, it feels like it is going to close down. Therefore, the lighting should be combined with cold and warm, giving people a very comfortable feeling. Of course, money is limited, so it's better to wear simple clothes.

Three purchases

When purchasing goods, you must master the local market conditions: What new varieties appear? What is the sales trend? What is social stock? What is the price increase? What is the purchasing power status? Generally speaking, you should have a good idea. Because my shop is surrounded by people of all ages, the main source of goods is miscellaneous brands. Go to the market before buying, have a look, compare, calculate and think. When buying goods, we should try to sell them moderately and make a purchase plan. Sell as little as possible, and then buy in moderation. Because it is a new store opening, there must be many styles to give customers more choices.

4. Staffing

Because there is not much money, I don't want to hire anyone for the time being, so I have a partner to take care of the store first. One is responsible for purchasing goods, and the other is responsible for receiving customers. After the store is not on the right track, consider expanding the store.

5. Capital budget

Rent: 4,000/month, decoration fee: 4,000, initial installation fee: 10000, other fees: 2,000, advertising fee: 500, reserved fee: 9,500, total: 30,000.

Six sales strategy

When everything is ready, choose a lucky day to start business. On the opening day, promotional activities are essential. We hope customers can buy affordable and fashionable clothes. Try to meet the requirements of customers and be kind. We should let consumers feel our sincerity when shopping for the first time.