In the current consumer market, as a special group, it is attracting more and more attention. Mobile phones, Internet, sports, travel and audio-visual equipment are all students' consumption. They are young and have different consumption psychology and behavior from other social consumption groups. On the one hand, there is a strong consumer demand, on the other hand, it has gained financial independence. Advanced consumption concept and lagging consumption ability have great influence on them. With this curiosity, we investigated the students who were attending the class, who are teachers at present.
The results show that the following reasons have a profound influence on college students' views.
First, the family environment is "congenital" to students' consumption. Family is the basic factor that restricts their consumption. At present, most students come from rural areas. Rural students don't spend a lot of money on chocolates, biscuits, sweets and snacks. A classmate of the grammar school told the reporter that he consumes food and daily necessities every month, and there is still a small part. However, students from developed cities even spend the rest of their money on hair, clothes, ornaments and other items at their disposal. MP3 file
Second, the consumption of campus environment. It is understood that during the "1 1" Golden Week just past, there were many students in the "couple tour" tour groups of some travel agencies. For some boys, the pursuit of cosmetics, snacks and flowers is like "sociology" for girls. In the investigation and discussion, we found that students who fall in love with each other for more than 100 yuan spend at least about 200 yuan, some from 50 yuan, and the highest reaches 500 yuan. An agronomy student humorously told the reporter that from the average cost of dating, three kinds have been broken, that is, men should take all the shares of boys and girls and all the initiative, and girls love to spend money even more.
Internet addiction is a way to make money. Some students spend all day in Internet cafes, wasting their time and energy and their parents' hard-earned money.
Third, the influence of social environment on college students' values. During the interview, a student of Aibo School told the reporter: "Some students are too fashionable and famous." Compared with the existing seminars, some students, in order to have a phone call or the most popular paragraph, some students even sacrifice other necessary expenses in order to save. Some male students borrow money from their families or their classmates in order to buy a pair of shoes, while female students borrow money from their classmates in order to buy a set of brand-name cosmetics or a brand-name dress at hand. All these reflect that some students are ignorant and drive them to form endless self-vanity. In addition, male students' hairstyles, earrings, and female students' positive modeling also worry teachers and parents.
College students are the pillars of building the future society, and their consumption concept and influence directly affect the personality of life and the motherland, and indirectly affect the country. The cultivation and strengthening of good consumption habits will shape the school spirit and form a virtuous circle of school spirit. Therefore, schools should take cultivating students' good consumption psychology and behavior as an important part of campus culture construction. In the face of the attractive advertisements flying to the university campus like snowflakes, it is necessary for teachers and parents to guide them in the right way and strengthen students' correct views. College students should start from their actual consumption economic situation, develop a simple lifestyle, and develop good consumption habits and consumption mentality.