Products: Your products must find selling points and features, and try to increase your product awareness.
Price: Look at your product's position in the market and make different price strategies according to the market environment. For example, Alto and Ferrari are two completely different price strategies. Alto is in an economical market with low price. Ferrari is a high-end market and expensive.
Channels: There are purchase channels and distribution channels. If you have a good purchase channel, you will definitely have a lower cost than others and take the initiative in the competition. Distribution channel refers to the sales network below you, which directly faces consumers.
Promotion: Promotion can add vitality to your products, and more added value can be expressed through promotion. This is a short-term behavior, which can increase sales to a certain extent and can also be used to promote products or brands.
In more detail, there will be 7P, 10P theory, which is found in these encyclopedias. You can have a look.
Marketing and consumers are closely linked. Often you can imagine how you will accept a product as a consumer, whether the price is acceptable and so on.
Before marketing planning, we should carry out the cycle of market research, market segmentation, market competition analysis, product determination, marketing mix formulation and after-sales service. I hope I can help you.