Chapter 1: The summary of personal work in 2022 market research year is mainly about project implementation, more specifically, market research. According to the needs of the project, go online to collect relevant information, then make an appointment by phone, visit after the appointment, and write a preliminary interview report after the visit. Is it particularly simple to describe? In fact, it is still a bit difficult to achieve:
First, how to find the right interviewee through the front desk phone without direct information: it doesn't mean that you tell the front desk to transfer it to the technical department, equipment department or purchasing department, and people will transfer it to you; Even if you can transfer, I will ask who you are looking for. Don't underestimate this front desk, if she doesn't cooperate, it's basically over.
Second, when you find the person you want to interview and ask him, how is the language organized when you ask someone? -what kind of rhetoric can make the other party accept your interview. Our interviewees are some grassroots and middle-level managers. There is a great difference in quality between these people. Some people value technical communication, some people are interested in your gift, and some people are just not interested in anything, so they refuse without saying a word.
Third, even if you find a reason to meet someone, there is no guarantee that people will not go back on their words and stand up when they arrive at a place. In fact, there is still such a situation; To say the least, even if people agree to interview, will they really cooperate when chatting?
After understanding the key points and difficulties, after my own thinking, I responded like this:
First, the search information is mainly based on interviews with insiders. For example, if we are looking for a product user, then I can get to know the sales staff of this product. Their sales are the most comprehensive information of market users. Later, it was proved that this practice was feasible. The information they gave me includes the company name, the person in charge of the product (that is, the person we want to interview) and the contact information of this person, including fixed line and mobile phone; But it's still a little difficult to really meet such people. It may also be that only one person in a lot of salespeople is willing to provide you with such information, but what I want to say is that there is such one person, which is enough. The data collected by an excellent salesperson is enough for our project. As for how to get along with such people, sincerity is very important. Many times we see a saying that you should treat others as you want them to treat you.
In addition to the introduction of the sales staff, you can also ask the interviewee to introduce you. Is the reuse of resources. I ignored this point at first, and then I tried it occasionally and found it effective, so I remembered it. Generally, after the interview, after he receives the gift by email, he will ask him to recommend his friends to go with him. I have also tried to find the interviewee through the front desk, and I can tell the truth when I meet someone with a good attitude, but in most cases it is another way of saying it, that is, standing in a position that is beneficial to their company. For example, if we interview a product or equipment, we can say that we paid a return visit to this equipment, so please pass it on to the relevant person. This is not cheating, but a kind of rhetoric needed by work. I call it a helpless but harmless lie.
Second, when making an appointment, it depends. From the first greeting, you can basically find out the temper of this person, whether he is easy to get along with or not. If you have a good attitude, you can directly explain your intentions; If you have a bad attitude, you can put it another way and make it clear what is good for him personally and what is good for the company. In fact, at the beginning, you usually don't quite understand the purpose of the interview and need to express it repeatedly. Maybe that person was impatient from the beginning, maybe he agreed after you patiently said it a few times. Of course, it's hard not to say no. We should also face this frankly and ensure that most people can accept it. What is particularly important here is that you must be confident, professional and tepid when you speak.
Third, there will be regrets. Basically, don't contact again after the appointment. Sometimes the more contact, the worse the result. Call to confirm the time and place after the appointment, and then go to the interview. Do it. People need distance, and they should pay attention to what they do.
This is a kind of work. After working for three months, the internship has also been recognized by colleagues and bosses. Later, because I wanted to do other work besides project execution, I couldn't get the boss's approval, so I had to quit this job.
Let's talk about experience first. It's also a lot. I think the most important thing is as follows:
The channel of information search is very important. The value of information obtained from online search is different from that obtained by introducing relevant people through forums and other channels. It is very complicated to find suitable interviewees in online search; If you are recommended by a friend who is engaged in related work, you can directly find the interviewee with his name and contact information. This saves a lot of trouble.
Chapter II: Summary of Personal Work in 2022 Market Research Year I. Guiding Ideology:
This semester, the research department is objective, fair, efficient, pragmatic and innovative, closely cooperating with the central work of the school and serving the students wholeheartedly. Under the guidance of the Youth League Committee and the College Student Union, it implements the Party's educational policy, keeps abreast of students' ideological trends in light of the actual situation of the College, and reflects students' thoughts and demands to the school through questionnaires and individual interviews. Established a relatively perfect working mechanism and system, improved work functions, and promoted the relationship with the college.
Second, the department construction:
Under the correct leadership of the Youth League Committee and the Student Union, and through the joint efforts of all members of the research department, we have successfully completed a series of tasks assigned by the Youth League Committee and the Student Union, which has played an important role in promoting the construction and development of the school.
The main tasks completed by the research department are as follows:
(1) departmental cooperation: this semester, the research department will strengthen its contact with other departments of the student union, cooperate with other departments to do activities well, and enhance the cohesion of the student union.
(2) Work system: According to the ever-changing actual situation, the articles of association of the research department of the student union of xx College were revised, so that there are rules to follow and laws to follow. Such a rigorous and scientific management system has laid a solid and powerful foundation for the daily work of the research department. Hold departmental meetings regularly every week to deal with daily work. Strengthen the internal contact of departments, organize various activities to strengthen communication and cultivate the spirit of cooperation. The introduction of competition mechanism, regardless of seniority, the new and old staff of the department are treated equally. Only by working hard can people with certain working ability stay.
(3) Recruitment: The research department conducted two rounds of interviews when recruiting students in early 20xx. A * * * interviewed more than xx people, selected xx people in the first round, and finally selected xx people in the second round of interviews, which injected new strength into the research department. The whole interview process is conducted in strict accordance with the relevant regulations of the College Student Union and under the principle of fairness.
(4) Officer training: As xx officer candidates entered the department this semester, the Research Department organized the officer candidates to participate in the student officer training class in our college, and invited the experienced teachers and students in our college to give guidance, so that they can get familiar with their work as soon as possible, adapt to the new environment and integrate into the new team, thus improving the work level of the new officer candidates.
(V) Community Work: Assist the Community Practice Department of the Youth League Committee of the College to do a good job in the daily management of the community and make suggestions for its management.
(VI) Structural reorganization: In order to better manage and integrate human resources and make the team exert its greatest strength, the research department has carried out division of labor among ministers during the semester, which is divided into overall management, research, internal construction and external contact. But the research department is still a young or even young department after all, and although the department culture, rules and regulations, work norms, etc. Has formed a relatively complete system,
But there are still many shortcomings. Therefore, after the first student congress of our college established the research department, we formulated the internal construction materials and working materials of the research department, and further revised and improved the departmental rules and regulations and work norms.
Third, summarize the work of the research department this semester.
Due to the inexperience of the newly established department and the head of the research department, there are still many shortcomings in the research department, and the work is not mature enough. Next semester, we should sum up the experience and lessons, strive to build the research department more perfect, truly serve the students, and give full play to the bridge role of the research department. I believe that every member of the research department will also make unremitting efforts for the development of the research department, win glory for the college and serve the students, so as to give full play to the "bridge" role of the research department.
Chapter III: Summary of Personal Work in the Market Research Year of 2022. In the past xx years, with the great attention and strong support of the bureau leaders, with the active efforts of various departments, institutes and the vast number of information workers, and with the participation of * * * *, the information research and publicity work of our bureau has persisted in reflecting key points, hot spots and difficulties, serving leaders, departments and grassroots units, publicizing financial policies and businesses, discovering and solving problems, establishing the image of the financial team, and building learning. Now briefly summarized as follows:
Firstly, the working methods were improved.
We have fully implemented the Measures for Rewarding and Examining the Information Research Work of the Finance Bureau of xx District, and formulated the Measures for Examining the Publicity Work of the Finance Bureau of xx District. By submitting the financial research project plan, we have arranged the progress of submitting research articles reasonably. The implementation of regular notification, regular scheduling, regular assessment and other methods, timely notification of information research and publicity progress, further mobilized the writing enthusiasm of various departments and the majority of information workers.
Second, regular work is solid and effective.
Innovative ideas in information work and multiple measures have created a new situation. While doing a good job, the vast number of information workers insist on using their brains and writing hard, further enriching the source of manuscripts. The information center strictly handles key links, refines detailed information, and adopts a combination of immediate submission and regular submission to timely and comprehensively reflect the financial work to higher authorities and all sectors of society. Accumulated reported information Xx, including information xx adopted by the district committee and government, information xx adopted by the Municipal Finance Bureau, information xx adopted by the municipal party committee and municipal government, and information xx adopted by the Provincial Department of Finance.
The research work closely follows the center, grasps the key points and better guides the work practice. First, the largest and most comprehensive survey was conducted on xx budget units in our district, which laid the foundation for the reform of quota budget method. Second, a number of valuable research articles have been formed around the decision-making of service leaders. Among them, xx papers, such as Financial Resources Construction, Education Arrears, Rural Tax and Fee Reform, Social Security Fund Management, and Education Charge Card, have reflected the hot, important and difficult issues in the financial work of the whole region and even the whole region, and have been adopted by district committees and district governments successively, breaking the previous framework that "district-level publications mostly write articles for department-level leaders" and making the financial research work appear "leaders and departments *"
The propaganda work grasps the characteristics, highlights the highlights and embodies the financial work style. With the information center as the leader, all departments participate extensively and compete to contribute to the media at all levels. Throughout the year, xx articles were contributed to news media at all levels, including xx articles from district-level media such as "Today's xx District", xx articles from municipal media such as Qinhuangdao Daily, Qinhuangdao Evening News and Zhao Yan Metropolis Daily Jidong Edition, and xx articles from provincial TV stations 1 article, which showed the whole society the good face of financial work in XX District.
Third, the function of the carrier is enhanced.
On the original basis, the self-run publication xx Finance is divided into three forms according to different functions: print issue, special issue and business special issue. The flat issue of xx Finance is published regularly, which reflects the whole picture of financial work in a comprehensive and timely manner through the columns of financial policy, work dynamics, organ construction, grassroots outlook, investigation and research, finance and culture. Each issue has a print run of more than xx copies, which is submitted to the relevant leaders and departments of the city and district in time, becoming an effective platform for leaders at all levels to master financial information, relevant departments to understand financial policies, and financial cadres and workers to communicate. A new business special issue of xx Financial Information Center is set up to report the progress of information research and publicity work of various departments every quarter, so as to better grasp the pulse of work; The new special issue of xx Finance and Economics reflects the hot spots and highlights of financial work in a colorful way. In 20xx, our bureau * * * compiled and distributed the articles of xx Finance and Economics, xx Business, xx Special Issue and xx Information and Research, and the function of the publication carrier was obviously enhanced.
Fourth, the highlights of the work have already appeared.
First of all, under the careful guidance of the information center of the district Committee, three long pieces of information were published in the special issue of the information center of the district Committee, which received good results. Secondly, seizing the opportunity of the 20th anniversary of the Construction Bureau, we organized the activity of "Commemorating the 20th anniversary of the Construction Bureau with the Party branch of the Bureau", reviewed the xx essays received, compiled the xx winning works into a book, published a special issue of "xx Finance", and published it in the literature and art of the xx District of the District Federation of Literary and Art Circles, which caused a good response. Third, the 20xx financial theory seminar in xx District was successfully held. Xx articles on financial system research were carefully reviewed, and xx award-winning articles were selected. On this basis, a financial theory seminar was held to discuss the ideas and methods of financial management and reform under the new situation. The "xx District Today" published the full text or abbreviation of the winning works, which better demonstrated the theoretical achievements of the financial front.
Fifth, the team of information officers has been trained.
Combined with the overall activities of "building a learning organization", our bureau has invited Song, director of the Research Institute of the Provincial Department of Finance, Tian, director of the Information Department of the Information Center of the Municipal Party Committee, and Qian Xin, director of the Social Life Department of Qinhuangdao Daily, to give lectures on special topics such as financial research, information writing and propaganda copy writing, which has played a positive role in improving the overall level of information research and propaganda. At work, the vast number of information workers threw themselves down, thought hard and wrote seriously, which not only formed a number of valuable achievements, but also improved their overall quality significantly, and a number of writing experts emerged. The materials compiled by General Department, Agricultural Finance Department, Literature Department and Procurement Department were adopted by the Provincial Department of Finance.
Chapter IV: Summary of Annual Personal Work of Market Research In 2022, this semester, we set up the course of market research. After a period of study, I have a deeper understanding of market research, mastered the basic methods of market research, and completed the practice of market research in the form of group division of labor. In the process of practice, we have not only gained knowledge and skills, but also found some places that need to be strengthened, and increased some life insights. The summary is as follows:
I. Process of research activities
Our whole market research workflow can be roughly divided into seven stages.
1. Theme determination
2. Judge the required information
3. Determine the sample data collection method
4. Design a questionnaire
Step 5 conduct an investigation
6. Data collation and analysis
7. Write an investigation report.
I mainly participated in the discussion of the initial overall survey plan, the design of the questionnaire, the distribution and collection of the mid-term questionnaire and the collation and analysis of the later data. When determining the purpose of the survey, we combined the reality of today's university life and the significance of the survey activities, and finally determined the theme of the survey as "the influence of American drama on college students' values" after discussion. Considering the limitation of research time and funds, we decided to take the freshmen, sophomores and juniors of Huazhong Agricultural University as the main research objects to investigate their contact with American dramas and their attitudes towards European and American values reflected in American dramas. In the questionnaire design stage, I actively negotiated with my partners on the setting of multiple-choice questions, the language expression of topics, and the way to ask personal information, and put forward my own opinions. In the process of distributing questionnaires, I mainly collect original data in the form of street interception and distribution in the study room. In the stage of data analysis and sorting, I first analyze and sort out the questionnaires, eliminate the invalid questionnaires from the completeness and logic of the questionnaires, and quickly and accurately sort out the valid questionnaire data. In the stage of writing the report, I cooperated with other members of the team, actively sorted out and analyzed the data charts, raised questions and made amendments, and finally completed the writing of the report.
Two. Investigation experience
As can be seen from the survey results, the influence of American drama on campus is extensive and profound. Watching American TV shows has become a trend and a habit. However, there is no doubt about the cultural background and trend reflected behind American TV series. As a strong culture, the United States regards American TV series as a communication tool of strong culture. To treat the American values reflected in American TV plays, we should take the essence and discard the dross, so that it can better benefit our life and study.
3. Experience
Through this survey, I have gained a lot of experience in market research: first, we must first make clear the purpose of the survey, and then determine the survey method and the form and content of the questionnaire according to the purpose; Secondly, the design and formulation of the questionnaire must be scientific, rigorous and targeted, the questionnaire language should be concise and to the point, and the questions and settings should be easily accepted by the respondents. In addition, the attitude should be warm and polite when issuing the questionnaire, and thank you in time after withdrawing the questionnaire. Finally, when sorting out all the questionnaires, the data should be accurate, the analysis should be objective and fair, and subjective assumptions should be avoided.
In addition, when summarizing this survey, we also found some problems, such as some loopholes in the questionnaire design, sometimes vague expressions, too idealistic considerations in the early stage of the survey, no emergency measures in advance, and inevitable confusion in quantitative analysis in the later stage of data collation, which also provided warnings for our future survey activities.
After this investigation and internship experience, I will take a more patient and meticulous attitude towards study and work in my future study and life, and establish an overall view in organizing and planning activities; Pay attention to the combination of theoretical knowledge and practice, so that textbook knowledge can really be used by me; And fully realize the importance of teamwork, strengthen communication, cooperation and sharing with classmates, and complete the work efficiently.
Chapter 5: Summary of personal market research in 2022. Time flies, time flies. In a blink of an eye, it has reached the end of the year. In 20XX years, we have had too many bitter experiences and received endless achievements and joy. Under the correct leadership and strong support of the Head Office, under the scientific guidance of the branches, and with the full efforts of the branches, we have strictly implemented the spirit of the annual work conference of the Head Office, determined the objectives, tasks and work priorities, clearly understood the situation, strengthened our confidence, made pioneering efforts, paid close attention to implementation, made steady progress in all work, and achieved the set goals at the beginning of the year.
I. Main work carried out
(1) Strengthen the analysis of valuable customers and formulate marketing strategies.
Through careful combing, we rank our valuable big customers according to the contribution, regularly understand the personal hobbies of customers at all levels, and adopt "locking high-end customers and providing VIP services; Provide special services for mid-range customers; Provide popular convenience services for low-end customers.
(2) Strengthen loan marketing, expand loan scale and continuously optimize credit structure.
In order to enhance the long-term development potential, since the beginning of the year, the Bank has attached great importance to speeding up the loan marketing, actively trying to expand the loan scale and promote the company's deposit business and settlement business. First, loan marketing for outstanding customers, focusing on key enterprises, increasing credit lines and actively marketing loans. The second is to increase the marketing of project loans, and the third is to increase the investment in low-risk loans such as mortgage loans and personal consumption loans. By expanding the increment, more loans will be invested in double-friend customers, thus optimizing the stock and realizing the effective adjustment of the loan structure. In the basic work of loan management, sub-branches strictly implement the early warning and forecasting system as the core, and comprehensively improve the management level of credit assets. First of all, strictly control the access of loans, adhere to the double-excellent strategy in loan issuance, and resolutely refuse loans regardless of whether they are loanable or not; Secondly, adhere to the classified management of loan customers, take the initiative to quit, gradually compress ordinary customers and take the initiative to eliminate inferior customers. Third, strictly implement the early warning and forecasting system of credit management, regard this work as the most powerful tool of credit management and the daily work of every account manager, and increase the assessment and reward and punishment of this work.
(3) Be good at reflection and summary, and accumulate experience.
To some extent, summary is a booster for work progress. It is necessary to sum up the progress and completion of all work, accumulate experience, lay a good foundation for future work, and facilitate the timely discovery of problems and make up for deficiencies. Only by constantly summing up can we accumulate useful things and integrate them to form a powerful working method and marketing system.
This year, our marketing department has made some achievements, but in the face of complex and changeable macroeconomic situation and fierce financial competition, we still have many shortcomings. First, the deposit structure is unreasonable, some deposits are too concentrated in large households, prone to ups and downs, and the resources of pure debt customers are relatively scarce. Second, slow credit supply and complicated procedures restrict the further expansion of credit scale and beneficial improvement of benefits. These are all things that we have to overcome and solve in the future.
Second, the work objectives and measures
In the coming year, we will continue to conscientiously implement the annual spirit of the Head Office, adhere to the top priority of development, strengthen risk management and control, constantly improve our own level, strive to increase market share, and ensure the completion of various business development goals.