With the continuous advancement of China's electricity market, the society's requirements for power supply services are getting higher and higher. The following is what I arranged for you for your reference.

Fan: Economic analysis of power market.

I. Development and planning of electricity market economy

1. Electricity price mechanism. The production, transmission and consumption of electricity in power system form a cost chain consisting of power generation cost, transmission cost and power supply cost, and an electricity price chain consisting of grid-connected electricity price, transmission electricity price and consumption electricity price. The positioning of electricity price is based on the interaction and competition between electricity supply and demand and electricity price. We must profoundly realize that the pricing that consumers like is not Huimin electricity price. The electricity price should not only reflect the lack of a series of costs and resources, but also ensure the reasonable profits of power enterprises and respond to the implementation of energy-saving slogans, so as to maintain a reasonable ratio between electricity price and other energy prices.

2. Power grid construction and power market. For our country, the progress of power grid construction is relatively backward, which is also the bottleneck for the further development of power market. According to China's basic national conditions and the development of national economy and energy distribution, the application of China's power market is a national, regional and provincial power market based on a strong power grid, thus providing comprehensive and high-quality power supply services and providing important support for the harmonious development of the power market.

3. Power market investment. At present, electric power, as an industry with a close combination of capital and technology, inevitably needs some capital in its development process. At present, China's power construction is short of funds not only in power supply construction, but also in power grid construction. Therefore, we should develop a unique power financial market, develop financial instruments with power as the core, establish a commercial financing system of great significance to power in the financial market, strengthen the risk assessment and decision-making of power investment, and improve and expand the important channels of power financing.

4. Harmonious communication in the electricity market. The reform of power system and the development of power market economy involve many aspects of the national economy and people's livelihood, various industries and the whole public. Therefore, the process of power market economization needs the coordination and communication of all levels, aspects and relationships. In this regard, it is necessary to standardize the system and restrain morality. Not only should the power system assume the responsibility to the society, but also various institutions, industries and the general public should support and understand the construction of the power market.

Second, the characteristics of China's electricity market economy

The market-oriented electricity market has distinct characteristics in property rights, structure, transaction and market system structure and electricity price. From the perspective of market system and structure. To clearly distinguish the structure of the power market, we can first judge from the number of manufacturers in the power industry, and then judge from the degree of mutual substitution of products of manufacturers in the power industry. According to the functional satisfaction of power products to consumers, it can be further subdivided into a series of products such as electric energy, electric power and standby. , and corresponding to the relevant market economy. The market should be diversified as far as possible, the choice of power users should be greatly increased, and users should be allowed to directly participate in service evaluation in power generation, distribution and retail. Pricing from transmission and distribution. China's transmission and distribution price model has not yet been established, so we can refer to the application schemes of developed countries such as the United States and Britain.

Third, the prospects for the development of electricity market economy

The structure and pricing model of power industry in the market will have a serious impact on public electricity consumption. For example, in some cities or regions in China, the pricing of electricity charges is based on the user's use time and the peak and low hours, while in some places, the pricing is unified regardless of the use time. The former mode is not only more scientific in charging, but also more beneficial to office workers. Because office workers work outside during the day and go home at night, they rarely use electricity during peak hours, but they use electrical appliances more frequently from 20: 00 to 8: 00 the next day, so this charging method will save some electricity expenses for office workers, and it is also very helpful to promote them to buy equipment and household appliances that can be executed and turned off regularly. For residents who stay at home for a long time, most of the time is in the peak period, so it is certainly more beneficial for them to charge according to the unified electricity price. On the surface, although these two schemes have no direct impact on the economic interests of power companies, they can promote people to have a scientific understanding of the concept of energy use.

Four. conclusion

With the implementation of the 11th Five-Year Plan and the practical significance of the State Council's power system reform, it has become the primary task to carefully analyze the experience and lessons of the international power market, so as to explore the economic development of China's power market. Undoubtedly, the implementation of electricity market economization and power system reform is an important task facing China at present, with a long way to go. We should have a sense of mission and responsibility for glory, understand it with a reasonable system concept, think with a reasonable system thinking, implement construction projects with a reasonable system method, and operate in combination with market and supervision.

Fan Wener: Exploring the Development Road of Electric Power Marketing

First, the basic connotation of power marketing

1. 1 the goal of power marketing

The goal of power marketing is mainly to meet consumers' demand for electricity. In view of the changeable environment of power enterprises, it provides corresponding power services for people in the business activities of power enterprises related to the market, and fundamentally realizes the goal of opening up the power market.

1.2 power marketing task

Since the operation and profit targets determine the survival and development of power enterprises, the quality of power marketing depends on whether consumers in the power market are willing to buy electricity and increase electricity consumption, that is, the task of power marketing is to expand market sales and increase power customers in the power market.

1.3 the core of power marketing

The core of power marketing mainly means that when power enterprises adapt to the ever-changing economic market, they must pay attention to the market and consumers and make corresponding countermeasures in time for specific problems. Electric power enterprises must also provide consumers with qualified electric energy and satisfactory services, and can effectively and scientifically reduce costs. Fast transmission of electric energy to meet the needs of power consumers is the most important core issue.

Second, the status quo of power marketing

2. 1 The competition in the power market is becoming increasingly fierce.

Today, with the rapid development of modernization, people's living standards are constantly improving, followed by new energy sources such as solar energy and natural gas, which are deeply loved by residents. Faced with this situation, China's power enterprises are indifferent, and power supply enterprises do not understand the existing power market, which leads to the unchanging phenomenon of power supply products. Undoubtedly, in today's increasingly fierce competition in the power market, the product planning and marketing methods of power enterprises lag behind the development speed of the power market, which is not convenient to meet the needs of consumers and affects the development of the power market.

2.2 The quality of marketing personnel is generally low.

There are a large number of workers in China's electricity market, but the quality of marketers is generally low, which is understandable. Its specific performance is that the distribution and arrangement structure of marketing personnel in power supply enterprises is not reasonable enough, and most of them belong to old employees, who are old and have low education level. They can't adapt to the application of modern equipment and management system, pay insufficient attention to service quality, and the service facilities are backward, so they can't solve the problem. Secondly, power enterprises can't effectively manage the remote rural market, and the management system is very backward. Some employees are still immersed in the old management ideas and lack marketing knowledge and service awareness.

2.3 electricity market can not meet the needs of users

Looking at the development status of the whole power enterprise, because most end customers have a special side, power enterprises can not fundamentally solve such problems, do not realize the importance of customer after-sales service, and lack a set of pre-sales and after-sales service system. The existence of these reasons has caused great practical problems to the sales of electricity market, seriously affected the sales of electricity, and is not conducive to the healthy growth of the electricity market in contemporary society. Therefore, of course, the power market has clearly formed a double contradiction between customer demand and power structure, which can not meet the needs of users.

2.4 Power marketing model lags behind

At present, China's electricity marketing method lags far behind western countries, and the old marketing method has brought a lot of trouble to people's daily electricity consumption, which can not guarantee its smooth and best-selling utilization. Regarding this backward marketing method, the primary reason is that most people's staff are not responsible and their service concept is also very backward. Under normal circumstances, power companies always send staff to distribute leaflets in streets and communities, or visit them directly. In addition, at present, the service facilities of power marketing are outdated, and few units adopt new power equipment, which cannot fundamentally accelerate the application of power and provide the stability of power consumption. They are often paralyzed by power outages and face many complaints and complaints from power users. In addition, the staff of power enterprises lack the ability to study problems and can't fully understand the basic information of customers, which seriously affects the effective development of the power market.

Third, the development trend of power marketing

3. 1 Strengthen the cultivation of scientific marketing concept First of all, to promote modern power marketing, we must first establish a marketing concept aimed at consumer demand. Only by truly serving customers, taking customers as the center and being anxious about customers' urgent needs can we grasp the development trend of power marketing. Therefore, electric power enterprises must strengthen the transformation measures of the power grid, regularly estimate the development potential of the power market, adjust the marketing plan in time and further expand the market. Second, power enterprises must establish a correct marketing concept, adhere to the principle of market development trend-oriented, care about the direction of power development, predict the future customer groups of power development, formulate reasonable marketing objectives, improve the distribution network, and realize the demand of power customers for qualified electricity consumption in all aspects. At the same time, power enterprises must also apply high-tech communication equipment, fully serve consumers, strictly regulate power supply, and monitor whether the power marketing effect meets the actual requirements in real time. Third, the power market should also establish a new service concept centered on consumers, adopt new scientific and technological means to continuously improve the power marketing strategy and optimize the socialized service system of power marketing.

3.2 Establish a variety of marketing programs 1. The advantages of electric energy are mainly due to its low environmental protection and cleanliness. Reasonably make electric energy meet the requirements of the national environmental protection and energy policy, which is fundamentally supported and highly valued by the state. Therefore, in the process of promotion, electric power enterprises can adopt a scientific and effective image to design a new marketing plan around the sales highlights of environmental protection energy. The second is to adopt flexible marketing price strategy, constantly implement new electricity price policy, and analyze specific problems in detail, and strive to ensure that the electricity consumption pattern is directly proportional to the electricity price gradient. In the process of electricity price analysis, all kinds of electricity costs are fully considered, and the price difference charging standard is reasonably adopted for different types of power users to strive for maximum profits. Thirdly, by adopting various promotion methods, the power company can let the staff personally go to public places to sell, followed by advertising, which promotes the information exchange between enterprises and customers in all aspects. In addition, we will fully disseminate advanced information concepts such as power marketing and service to consumers, analyze the market customer base in detail, further improve social relations and marketing system, enhance users' trust and support for power enterprises, and fundamentally shape the new image of power enterprises.

3.3 Pay attention to the self-construction of electric power enterprises. As we all know, any enterprise will try its best to make itself develop for a long time and work hard for it. Therefore, realizing the sustainable development of enterprises is a long-term solution of power marketing, and paying attention to the self-construction of power enterprises is the key. First of all, we should focus on the quality of power products. In order to make people live in a higher stage of power automation, it is fundamental to optimize power products. In fact, it is necessary to strengthen the marketing education for employees and cadres of power enterprises, improve the level of power management, open up more potential power marketing markets, and improve the overall economic benefits of power enterprises.

Four. Concluding remarks

With the standardization of China's economic market, monopoly enterprises will be defeated, eventually forming a large-scale competition trend, and power marketing will become more significant. With the continuous emergence of electricity buyer's market, in order to fundamentally meet the interests of consumers, it is necessary to change the current electricity marketing model, adhere to the marketing concept of modern society, change marketing awareness, and constantly meet the electricity needs of consumers. Quality service is the key. Only in this way can electric power enterprises be in an invincible position in the competitive wave of market economy.