Question 2: How to do a good job in organizing and planning activities must be based on market research, with clear objectives and activities as the main body, with emphasis on budgeting time and funds, with emphasis on making publicity plans and manpower arrangements, supplemented by special problems that are expected to occur. Only in this way can the whole activity be carried out as planned, and the planning is meaningful. 1. Market research Where are you? Where is your most basic market? It can be your city, but it can be big or small, and it can be more or less, which is very casual. What is the market research for? It is used to understand the needs of the public, which determines your goal direction. Do what activities? It is not just to erect its position in the activity market and make itself the mainstream of service. But to achieve this goal, we must be clear about our current position in the market, understand the market demand, and analyze past success and failure cases. Know yourself and know yourself, and you will win every battle. Second, the goal and content of the activity This is the soul of the activity. If the goal and content of the activity are not determined, the activity is meaningless. The goal and content of the activity must be determined through market research, not at will, but through detailed analysis of its feasibility. Third, activity time and capital time are both money, and money is the source of motivation for activities, both of which are very important and indispensable. It is the above two that control the vitality of an activity, and controlling the time flow and capital operation is the key link of the success or failure of an activity. Once the activity time and process are set, the next work can be done step by step, without hitting the wall everywhere and racking your brains all the time. There is no denying that money is not everything, but money is absolutely impossible. 4. Publicity plan and manpower arrangement are the key to the implementation of the activity. Reasonable arrangement of manpower can save more time and improve work efficiency. As the saying goes, make the best use of everything, and so do people. I was born to be useful, and I know my ability and position, which is also part of market research. V. Special Problems Every activity will inevitably have some special accidents, some even intractable problems that have never happened and have no precedent. What we can do is to anticipate as much as possible and make adequate emergency plans, such as time, funds, manpower and venues. In short, to do a good job in planning an activity, it must be from big to small, gradually accurate, gradually in-depth, more thoughtful and more comprehensive. Each link will have a significant impact on the activity.
Question 3: How to do a good job in advertising planning for the whole event? The key lies in advertising planning. In fact, planning is not mysterious, it often happens around us. If you travel from Jinan to Shanghai on business, there are three ways to choose: train, plane and car, depending on whether your requirements are quick, economical and convenient. This selection process is actually a planning behavior.
In modern commodity economic activities, the market situation is extremely complicated. The premise of doing a good job in advertising planning is to know all kinds of market conditions like the palm of your hand, and at the same time, to obey the advertiser's intention, to obey the advertiser's marketing plan and advertising objectives, and not to exceed the advertising ability. The main purpose is to provide customers with comprehensive and high-quality services. Advertising planning has become a part of enterprise management and a scientific advertising management activity.
The product planning and advertising planning of Baijiahei cold medicine are quite enlightening. Before the birth of "white plus black", there were many cold medicines on the market. The main way out of "white plus black" is to occupy other people's markets, and its difficulty can be imagined. In order to come up with a set of relatively complete product planning and creative schemes, Gaitian Liren conducted extensive market research and drew lessons from the experience of brand-name advertising creativity, and came up with more than 100 schemes in three years. Finally, a product creative scheme named "white plus black" was selected, and the advertising slogan "Take white films during the day, don't sleep, take black films at night, sleep soundly, don't catch a cold, and distinguish between black and white" was accurately put in place.
The content of advertising planning varies according to the specific planning activities, which can be roughly divided into: ① investigation stage, the main work content is to obtain the information needed for successful planning activities through various methods and channels according to the requirements of planning activities. (2) In the analysis stage, according to the information obtained in the investigation stage and the requirements of this planning activity, the obtained information is deeply processed to make the complex environment orderly, find out the advantages and disadvantages of this planning activity, and identify opportunities and problems. The main contents include market environment analysis and product analysis; Consumer analysis, analyzing the above process, can determine the position and role of enterprises in the competition, and can be aimed at consumers' psychology and behavior; Take different marketing measures. (3) In the decision-making stage, according to the above analysis results, determine the target consumers and target audiences, advertising objectives, product positioning, performance strategies, advertising effects, etc. In essence, advertising is an information dissemination activity aimed at persuasion. Whether the advertisement can attract the target consumers and whether the advertising appeal can achieve the expected effect determines the success or failure of the advertising campaign. Advertising planning not only determines the correct goal, defines the appropriate advertising theme and appeal point, and adopts the correct appeal point, but also pursues the best creativity.
How to transform advertising themes and appeals into acceptable advertising works requires advertising creativity and design. In fact, advertising operation is a systematic project, including planning, creativity, design, scheme and other processes. The originality of advertising planning is to formulate strategies according to the conditions of products, market targets, consumers, competitors, etc., to find a reason to "convince" the target consumers, and to influence the emotions and behaviors of the target consumers through certain means of expression according to this reason, so that they can understand the benefits brought by products from advertisements, thus promoting their buying behavior.
For example, there are five or six large beauty salons in Jinan city; Beauty salons with good hardware conditions are more expensive, and wage earners are afraid to set foot in them. Where conditions are poor, prices are low, but beauty products and services cannot be guaranteed. We chose two more powerful beauty salons and hoped that they would advertise. One of them refused us, and the other wanted to advertise. However, we were worried that it would be too expensive to advertise every day, so we designed a fixed time and layout for them, and only advertised once a week to celebrate the anniversary and highlight the annual card 660 yuan, with a limit of 30 people. The first month had little impact. The boss lost his temper and kept calling to say that he was too anxious to sleep. But in the second month, people came to her every day to get a card. At the highest time, she got four cards a day. Soon only 30 places were filled, and the boss called and said that she was too anxious to sleep now, too many people signed up, and the beauty salon added three beauticians, and she was still very busy. ...
In normal advertising activities, advertising planning is no longer a job that one person can complete. It needs talents from all sides concerned, and it can only be formed after * * * providing wisdom and * * * discussing. Therefore, advertising planning is usually called team work.
Advertising is a sunrise industry in China. Since the reform and opening up, China's advertising turnover has increased at a high speed of about 40% per year. However, advertising has developed rapidly ... >>
Question 4: How to plan activities well?
Today, all the teachers in the comprehensive group gave a keynote speech on how to plan an activity. I'll talk about my views in combination with planning sports activities. Due to the characteristics of comprehensive disciplines, there are many things to be done and activities to be planned, so it is necessary to refine and summarize the usual organizational activities. Planning an activity needs to consider the following aspects:
First, the purpose of planning activities
Consider positioning issues (such as whether the activity is at the school level or at the district level). Attitude towards activities (to what extent, consider refining the whole process of activities, etc. )
Second, the activity should determine a theme.
Activities should determine a theme (for example, teaching and research activities are heterogeneous in the same class, and highlighting the theme is the refinement of physical education teaching objectives).
Activity is a series of procedures around the whole theme, which is the core or highlight of this activity.
Third, the preparatory activities in the early stage.
Through communication with the school leaders, the preparatory meeting for the activities will be held and the division of labor will be implemented. Make an activity plan (personnel arrangement, logistics support, etc.). )
Fourth, the actual operation of the activity.
1, to ensure activity discipline, participants should have specific and detailed tasks and a clear division of labor.
2, the scene of the control or command, mainly to implement all aspects of the arrangement clearly, be busy and not disorderly, orderly.
3. Activities should be preset or previewed, such as open classes of teaching and research activities.
Verb (abbreviation for verb) works after activities.
It needs to be summarized, reflected, archived, preserved, publicized and so on. (Evaluate the effect of the whole activity and analyze it as a whole)
Budget of intransitive verbs planning activities (detailed, accurate and operable)
Seven. Activity emergency plan
School activities, especially large-scale activities (such as sports meeting and June 1st activity) should communicate with leaders, class teachers and parents.
Question 5: How to plan an activity well? In fact, to sum up, an activity should start from the sixteen words of "integrating resources, refining selling points, sublimating height and implementing".
First of all, when we plan to do an activity, we need to integrate resources while knowing the initial situation of the other party doing this activity. Whether you, your boss or Party A propose to do activities, you will have some ideas about them. Therefore, you must first understand this idea and this requirement. The integration of resources can be understood as the early data collection, sorting and analysis, including four blocks, which frame the activities to be operated respectively, and determine a basic framework for the formation of ideas and the production of plans in the future. Section 1: target group resources. This section defines the scope of activities. This part includes buying habits, purchasing power, brand loyalty, target group concentration and so on. For example, when a product is promoted, it will be selected first. Site selection should not only consider the flow of people, but also consider the occupancy rate of bags. This requires understanding the target group in the region: whether the target group is loyal to the brand or price-sensitive, when to buy it at ordinary times, how long the purchase cycle is, and the one-time purchase amount is as much as the target group. So after considering these, the scope of the event is basically determined in the second section: external resources external resources frame the breadth of the event. External resources here refer to media resources, long venue resources, commodity resources, network resources and so on. External resources have a great influence on the whole activity, which can even be understood as an important part of this activity platform. For example, it goes without saying whether the guests attending the opening ceremony are the mayor or the governor. Section III: Internal resources This section mainly considers the manpower, financial resources, material resources, execution and centripetal force of the activity performers. As the saying goes, you can sing as many plays as you can. Even if there are abundant external resources, but internal execution can't keep up, it is difficult to achieve the best results. For example, if you have three national media resources and can invite national celebrities, you should be able to hold a fairly large-scale activity, but the internal constraints and various conditions of the company are not mature. Therefore, the activity can only be confirmed as an unexecutable activity, or the level of the activity can be lowered. If you go your own way, it will seriously weaken the effect of the activity. Section IV: Competitor resources are more reflected in promotional activities. Whether competitors do promotion, when, what kind of promotion, promotion scope, which products do promotion and so on. These are all things that should be mastered and learned. These will determine the time strategy of the event: preemptive or follow-up, finding flaws and hitting; Promotion method: give competitors the same, similar or opposite way. Whether the promotion scope is large or the market is intensive. Refining selling points: the process of integrating information will also be the process of refining selling points, which will be refined through positive promotion, reverse thinking and association. What the target group is concerned about and what has an impact on the target group are all influenced by the target group's purchase decision. Just like the real estate industry, before the project positioning, the selling points will be refined, such as lots, surrounding environment, supporting facilities, transportation, teaching facilities and so on. Then, the most attractive selling point will be selected, which is in line with the consumption psychology of the region, "Let the children grow up in the Millennium University", which will select the selling point of the educational environment and fit the buyer's psychology of caring about children's education. Activity-oriented: the idea of an activity is to combine resources and purposes, promote the activity to a higher level, and choose a platform or carrier for it. Different platforms bring completely different effects. Then, what is considered is how to use a theme to reflect this height, how to show the theme through specific activity processes, how to show creativity to achieve the goal, how to use existing resources or potential resources to support or enhance this height, and to what extent the final activity purpose will be further refined through a series of frameworks. This is the idea of an activity. After the theme comes out, we will find a plate around the theme of the activity, just like a jigsaw puzzle, with a framework. Now that we are putting it together completely, we can search as many activity elements related to the theme as possible. Although not every one can be used, we can choose and arrange the most reasonable activities. Here, the theme of the activity is the soul throughout, and any element should be screened and arranged around the soul. After the first two aspects are determined, the specific activity plan is completed. An activity is not a solution. In order to ensure the effect of the activity, it is necessary to subdivide the activity plan. & gt
Question 6: How to plan an activity well? First of all, list the name of the activity, so that planners and non-planners can see at a glance what the purpose of the planned activity is. If there is anything special, you can write it under the main heading in the form of subtitle, as for the year, month, day, planning unit, etc. , you can also write it on the subtitle.
Second, the background of planning, any planning does not come out of thin air, it will have an opportunity, because this opportunity led to this planning. Therefore, in the plan, it is necessary to indicate the key contents of the plan, such as the basic situation, the main implementation targets, the recent situation, which department organization, etc. In addition, the reasons for planning activities, the social impact, the advantages and disadvantages of the environment, and the problems should be listed one by one, which will help the smooth progress of planning activities.
Third, the purpose and significance of planning activities. Shenzhen event planning pointed out that the planning book must be concise and not verbose, which will give people the feeling of an old woman's brocade, smelly and long. This is not good, many planning books need to be approved by the leaders. If you are too wordy, you will think that there is no backbone and the activities will not be wonderful, which will lead to the failure of approval. In addition, it is necessary to clearly point out the core, significance and uniqueness of the activity, which is conducive to better planning activities.
Fourth, resource allocation. Any activity needs the support of resources. It is natural that many people do not list this item when writing a plan book. In fact, this idea is wrong, because listing the required resources in the planning book will make the leaders prepare in advance and be aware of it, so that the activities will be smoother. If you don't mark it, you will use it first and then collect it every time, which will also annoy the leaders.
Fifth, the text should be concise and the content should be easy to understand. Planning needs the cooperation of many people. If you write too much, many people will not understand it, which will lead to the activities not being carried out smoothly. Therefore, it is suggested that when planning activities in Shenzhen, you must be concise. Don't use some gorgeous but difficult words, and don't show your literary talent in a classical Chinese. Just describe your activities in simple words in detail.
Finally, planning must not be separated from the budget. No matter how much you spend in the end, you must make a budget in advance and allocate it within the budget, and the effect will be better.
Question 7: How to plan an activity? Are you planning an annual meeting? It's easier to plan a small event. It is recommended to find a major for large-scale activities. I heard that Ce Yue's advertisement is good.
Question 8: How to plan an activity well? Just look at it. Very good.
Question 9: How to make the planning process of an activity clear, the meaning of the activity easy to experience, and the effect of the activity obvious (such as making participants happy and achieving the promotion goal, etc.)? )
Activity planning should generally include the following points:
First, the name of the activity. (XX company spring tea party; XX enterprise new year party, etc. )
Second, the activities are sponsored and co-organized. (The agreement is written according to specific requirements)
Three. Time, place and participants of the activity. (Specific location, venue size, number of staff, number of assistants of the client company, arrangement time of the event venue, matters needing attention in the venue, venue layout scheme, etc. )
Fourth, the purpose and significance of the activity. (activity theme; Or the meaning of the activity)
Fifth, the specific process of the activity. There are several ways to express the process, some are flowcharts, and our company uses the timeline to write the process.
VI. Division of labor and budget in activities. (This part is crucial, and the budget may affect whether the customer adopts your plan. )
Seven, emergency plan. Some common problems have many liability problems, such as site damage caused by participants in customer activities. Note: Basically, it is fresh every time, which is very difficult. )
Eight, other content.
Among them, four, five, six and seven are the most important in activity planning. These four requirements must be meticulous and must not make any mistakes, especially the seventh one, which is particularly important in large-scale activities. Test the organizer's ability to deal with emergencies and indirectly test the organizer's strength.