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With the continuous development and progress of the times, the e-commerce industry has also entered the peak period of development, gradually monopolizing the domestic economic market, improving people's living standards and becoming the main factor affecting regional economic development. Based on this, this paper has carried on the research. Firstly, it briefly introduces the current situation and characteristics of e-commerce development in China. Secondly, it expounds the influence of e-commerce on the unbalanced development of regional economy, including effectively stimulating the growth of domestic demand, promoting the development of new urbanization and accelerating the upgrading of regional industrial structure. Finally, some suggestions are put forward on the influence of e-commerce on the unbalanced development of regional economy, creating a good development environment, constructing a perfect credit guarantee mechanism, strengthening the awareness of network security, and constantly improving the e-commerce service support system.

Keywords: e-commerce; Regional economy; Influencing factors;

In the contemporary social system, e-commerce occupies a vital position, which promotes the development of China's economic system and the progress in the technical field. Therefore, e-commerce has developed into a major factor affecting the regional economy. In order to effectively improve China's economic level, we should deeply analyze the current situation and characteristics of e-commerce, get the influence of e-commerce on the unbalanced development of regional economy, and put forward effective countermeasures according to the actual development situation to enhance the influence of e-commerce on regional economy.

First, the status and characteristics of e-commerce development in China

At present, in the information technology era, information technology is widely used, and Internet technology is widely used in various industries and enterprises in China. As a derivative industry in the information technology era, e-commerce has high convenience and is loved and sought after by people in China. Its application in sales, production and processing, logistics and other fields. Some enterprises have established perfect e-commerce platforms and launched a series of online marketing. In order to meet the payment demand of e-commerce, banks and financial institutions provide technologies such as electronic payment and fast payment. With the continuous development of e-commerce system, relevant technicians and experts are constantly studying its development model, which provides new development opportunities for e-commerce, such as using platform-based e-commerce to ban the traditional retail business model. The characteristics of e-commerce in China are as follows:

First of all, e-commerce is highly relevant. E-commerce has many related industries, such as logistics and electronic payment, which are closely related to the development of e-commerce and can help each other and develop together. The development of e-commerce will also effectively promote the progress of logistics and electronic payment industries. In order to meet the business needs of e-commerce, the logistics industry is constantly improving its logistics technology. In addition, the development of e-commerce has also promoted the birth and development of more related industries, such as online shop construction guidance and online shop page design.

Second, e-commerce is highly internationalized. Because the essence of e-commerce is Internet technology, China's e-commerce can enter the international market, strengthen the speed and degree of trade between China and the international community, and promote the development and progress of cross-border electronic commerce.

Third, e-commerce has a great impact. According to the analysis of relevant survey results, e-commerce can effectively promote the development and progress of regional economy. For example, the central government encourages the development of e-commerce, which has achieved remarkable results at this stage. The regional economic growth rate is 6.52%, which effectively improves the economic level of local residents.

To sum up, e-commerce is an industry derived from the current technical field in China. The development of e-commerce can not only promote the growth of regional economy, but also help the development of Internet technology in China. In addition, with the development of e-commerce, China has also established a clear awareness of network security and established a perfect network supervision system, which can help the national government to effectively supervise the domestic e-commerce industry.

Second, the impact of e-commerce on the unbalanced development of regional economy

(A) can effectively stimulate the growth of domestic demand

Due to the characteristics of China's economic system, the consumer market also has a very high development prospect and potential. With the continuous improvement of people's quality of life, Internet technology has been widely used, which not only provides convenience for people's lives, but also promotes the economic development of the domestic consumer market. E-commerce has also become the main marketing means and consumption mode at this stage, so it can effectively stimulate the improvement of domestic demand. With the application of Internet technology, the retail industry has also developed rapidly, and a wide variety of goods can meet the shopping and consumption needs of contemporary people.

(2) It is conducive to promoting the development of new urbanization.

There is a great demand for information in the new urbanization construction, so it is necessary to make full use of the characteristics of e-commerce to meet the needs of urbanization construction and improve the efficiency of urbanization construction. Different from the traditional retail industry, e-commerce needs to integrate resources in the operation process, and the sales process and material hoarding degree are relatively high. Therefore, e-commerce has a very high ability to collect and enjoy information, which can effectively allocate resources and improve the liquidity of funds.

(3) It is conducive to accelerating the upgrading of regional industrial structure.

The development of e-commerce has promoted the growth of regional economy, which is embodied in the fact that most regions have unique products and local culture, and it is difficult for traditional promotion methods to achieve the effect of brand promotion. However, e-commerce can use the Internet trading platform to improve the exposure and credibility of local products in the region, help the region to establish a unique product culture, and promote the development and progress of the regional economy. In addition, in the application process of e-commerce, it can promote the effective development of many industries and accelerate the upgrading and construction of regional industrial structure.

Three. The influence of e-commerce on the unbalanced development of regional economy and its suggestions

(A) to create a good environment for development

Government departments should carry out relevant construction from the aspects of economic construction and technical research, effectively use policies to stimulate the development of e-commerce and create a good development environment in an all-round way. Give full play to the leading role of the government, give financial support to some areas with slow regional economic development, effectively promote the development and progress of regional economy, and give preferential policy support to e-commerce projects with insufficient funds. Improve the local infrastructure, including Internet construction and information sharing. Government departments should adjust the relevance of public security departments, tax departments, industrial and commercial departments and other subjects in the regional economy, effectively guide the development and progress of e-commerce, and give full play to its due role.

(B) to build a sound credit guarantee mechanism

E-commerce itself has a high transaction risk, and customers are easily deceived, such as quality problems of products purchased by customers, and e-commerce merchants failing to deliver goods as agreed. Therefore, we should establish a perfect credit supervision system, such as third-party supervision, credit fund mortgage, credit evaluation system, credit files and other related supervision means.

(C) Strengthen the awareness of network security

Network transaction itself has high risks, so we should improve the awareness of network security of both parties to the transaction. The government should establish a perfect safety management system, improve the risk monitoring ability of e-commerce, cultivate the awareness of risk prevention, provide basic guarantee for the safety of personal information and property in e-commerce transactions, and prevent criminals from stealing property by illegal means and technology. E-commerce companies need to provide customers with real and effective product information to prevent merchants from selling unqualified products and affecting the overall reputation of e-commerce. In addition, the government should increase the publicity of the cyber security law and raise the national awareness of cyber security. During the publicity period, we can make full use of existing new media platforms or Internet platforms to spread, such as WeChat and Weibo, so as to improve the publicity efficiency of network security awareness and increase publicity efforts. In addition, the government should also preach the cyber security law for e-commerce enterprises, preach disciplinary measures against cyber security for e-commerce enterprises, increase the deterrence of the government, and fundamentally avoid e-commerce enterprises from being deceived.

(4) Continuously improve the e-commerce service support system.

Logistics technology and online banking payment system can provide basic guarantee for the long-term development of e-commerce, so it is necessary to study logistics technology and online banking payment technology in depth to enhance the positive impact of e-commerce on regional economy. Details are as follows:

First, vehicles are the main means of operation for logistics companies. In order to improve the logistics technology of logistics companies, it is necessary to take vehicles as the main research object, so it is necessary to adopt relatively fast vehicles as the main logistics means, such as aircraft transportation, bullet train transportation and so on. In addition, it is necessary to create a systematic logistics distribution system to strengthen the logistics efficiency of logistics companies.

The second is to improve the existing electronic payment technology, and financial institutions should adopt advanced electronic payment means such as electronic wallet and mobile payment. At the same time, improve the payment system and fund protection technology in the payment process to prevent criminals from stealing electronic property. Finally, the government should encourage the establishment and development of third-party payment institutions.

Four. conclusion

As a rapidly developing industry in China, e-commerce has high relevance and influence, which can have a serious impact on the regional economy. Local governments should be aware of the importance of e-commerce and its influence on the unbalanced development of regional economy, conduct correct guidance and management, and prevent the negative influence of e-commerce on regional economic development. Therefore, it is necessary to establish a perfect supervision system, cultivate the reputation and reputation of e-commerce enterprises, ensure the healthy development of e-commerce and ensure its positive impact on regional economy.

Verb (abbreviation of verb) reference

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