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Marketing graduation thesis for reference.
1, Xu, Customer Service: Marketing Management of Supply Chain Integration, China Materials Press, 2002.

2. (American) author John A. Kunqi, translated by Lu Yilin, Marketing Management-Tutorial and Case? Peking University Publishing House, 2000.

3. Charles Dyke, translated by Sung-Hyun Lee, The View of P&G, Inner Mongolia. Inner Mongolia People's Publishing House 1999.

4.JamesAFitzsimmons, translated by Zhang Jincheng and Fan Xiucheng, Service Management, Beijing. Machinery Industry Press, 2000.

5. Raymond Pope. Fiske, etc. , translated by Zhang Jincheng, etc. Interactive service marketing, Beijing. Machinery Industry Press, 2000.

6. Philip? Kotler. Marketing management [M]. Beijing: Renmin University of China Press, 200 1.