His works have won many awards in Japan, South Korea and other countries, and he has published many papers. In 2006, he participated in the design of the national standard revision project of Urban Public Transport Signs of the Ministry of Construction. Chapter 1 Introduction to Guiding Logo Design 1
First, the historical evolution of the logo
Second, the guiding logo design concept
Third, the characteristics of guide sign design
Four. Widespread use of international standard trademarks
Verb (abbreviation of verb) The development of China's guiding sign design
Chapter II Basic Principles of Guiding Logo Design 19
~, the composition of guidance and identification system
Second, the performance principle of guiding signs
Third, the size setting of the guide sign
Four, the location of the guide sign setting
The form and setting method of verb (verb abbreviation) guide sign
Design and application diagram of intransitive verb guiding sign
Chapter III Shape and Color in the Design of Guiding Signs 33
First, the meaning of form
Second, the combination of modeling and use.
Third, the functions of red, green, yellow and blue.
Chapter IV Design of Guiding Signs in Traffic Environment
First, the characteristics of the times of traffic-oriented signs
Second, the design of space-oriented signs for railways and subways
Thirdly, the design of airport space-oriented signs.
Fourthly, the application of guiding sign design in urban streets.
Five, barrier-free guide sign design
The fifth chapter * * * building guide sign design 69
1. Interesting park guide sign design
Second, the design of commercial space-oriented signs
Thirdly, the design of professional functional public building orientation signs.
Four. Design of Olympic Sports Guidance Logo
Five, hospital logo design.
Six, the application case of the guiding sign system
Chapter VI Directs the Broad Fields of Logo Application 1 13
I. Environmental Protection and Design of Guiding Signs
Second, look at the guide signs in the picture.
Third, the development prospect of guiding sign design
refer to
Postscript Since the reform and opening up, China's economic field has been in line with international standards, and China's society has become increasingly internationalized and globalized. Hosting the Olympic Games and World Expo is undoubtedly a great opportunity in the process of China's internationalization. Under the vision of "Let China go to the world and let the world know about China", friends from all over China will be welcomed more frequently. How to make people of different languages and cultures travel and live in China conveniently and freely? We need to find a way of information exchange that transcends national boundaries, culture, race, class and education level. This is the international background of what we call guiding logo design today.
In today's globalization, guiding signs have gone beyond the limits of national boundaries, culture, race, class and education level, and become the common visual language of all mankind. The design and application of guiding signs has also become an index to measure the level of national design and internationalization. For an international metropolis with frequent international exchanges, the design of city-oriented signs must be international. At present, many countries have studied and developed the design of guiding signs as an independent design discipline. This is enough to reflect the importance of guiding signs in today's social life.