/DisplayNews.asp？ Id=653, please have a look for yourself. With the arrival of the leisure and holiday era in the 2 1 century, hot spring leisure and holiday tourism with the unique charm of "scenery, health and enjoyment" has become the new favorite of modern tourists, and the investment and development of hot spring resorts have increasingly become the focus of tourism. In modern tourism activities, "culture is the starting point and destination of tourists, the source of attraction of tourism landscape and the soul of tourism." Tourism economy is a characteristic economy, characteristics are the soul, and culture is the foundation of characteristics "[1]. Giving hot spring tourism products more cultural connotations and studying the scientific development strategy of hot spring tourism culture have become an important topic worthy of study.

1. Connotation of hot spring tourism culture

Hot spring tourism is a health-preserving cultural project, and hot spring tourism culture is its soul. The basic research of hot spring tourism lies in the study of hot spring tourism culture. The so-called "hot spring tourism culture" refers to the synthesis of all cultures created by people in the process of understanding, utilizing, developing and protecting hot spring resources. It is a variety of cultural forms and cultural phenomena formed by taking hot springs as the material carrier and its materialization [2], including hot spring landscape culture, hot spring health culture, hot spring service culture, hot spring bathing culture, hot spring literature and art, hot spring health and leisure culture, hot spring religion and folk culture and many other contents.