2. Second, choose the media. According to the theme, content and nature of Starbucks' planning, research and choose media, and combine features with media to achieve accurate docking and in-depth and solid publicity effect.
3. Then, determine the budget. Through the budget, we can make overall arrangements in advance according to the current financial situation to ensure the efficiency of capital input and output; At the same time, through the comparison of investment and income at the end of the activity, it is also conducive to making a reasonable evaluation of the effect of this activity.
4. Finally, examine and approve the scheme. It is the optimization, demonstration and decision-making of public relations activities, and it is the last level before the implementation of specific public relations activities.