Analysis on the Present Situation and Countermeasures of MICE Tourism in Yiwu This paper includes: task book, thesis, opening report and survey form, word number: 5 1 10, page number: 7, and major: abstract of tourism management.

MICE tourism, as a new form of tourism, has also brought new highlights to China tourism. Yiwu, located in the middle of Zhejiang, is famous for its small commodities. Yiwu has its own tourism resources and perfect tourist reception facilities, which is an opportunity for Yiwu to develop tourism. This paper analyzes the advantages and disadvantages of developing mice tourism in Yiwu, and puts forward some suggestions for the problems existing in mice tourism in Yiwu.

Keywords: Yiwu, MICE tourism, conditions, countermeasures

catalogue

.......................................................................... 1

I. Introduction ...................................................................... 1

Two. Overview of Yiwu and its Exhibition Industry Development ................................................. II

Third, the advantages of developing exhibition tourism in Yiwu ............................................... 2

(A) superior geographical location and rich tourism resources in .......................................... 2

(B) Strong economic strength and prosperous market ............................................. 3

(3) Complete reception facilities and hardware conditions ............................................... 3

Four. Disadvantages of developing mice tourism in Yiwu ................................................ 3

(A) insufficient publicity, the city brand is not loud ............................................ 3

(B) heavy hardware light software, heavy exhibition light publicity .................................................. 4.

(C) the lack of exhibition professionals, foreign language ability is not enough .......................................... IV.

(D) The advantages of humanistic tourism have not been fully exerted. .....................................................

Five, Yiwu mice tourism countermeasure analysis .................................................... IV

(A) through the media to expand publicity of ................................................... IV.

(B) to build Yiwu city brand ....................................................... 5

(3) Strengthening the cultivation of exhibition professionals ................................................ 5

(D) Give full play to the advantages of Yiwu tourism resources ................................................... 5

(five) improve the management mechanism, strengthen contact and cooperation with various regions. .....................................

The conclusion of intransitive verbs ................................................................... 6

Refer to ...................................................................... 6. The above answers come from:/html/62-2/2014.htm.