I said: WeChat is the social application software with the largest number of users in China, so there should be no objection? Relying on the mountain of Tencent, WeChat has become an indispensable part of life. Tencent Financial Report 202 1 data at the end of the third quarter shows that the number of WeChat users has exceeded1200 million, and there must be marketing value where there are people, so many enterprises have begun to explore WeChat marketing model. Judging from the functions of WeChat and API open interface (open application programming interface), WeChat marketing has a mature model, so what unpopular marketing methods are worth learning from? 1. Setting search keywords starts with the name of the official WeChat account, which contains keywords frequently searched by users and high-quality original content that can meet the needs of consumers. When choosing the domain of official WeChat account, we should be as accurate as possible, and include keywords when filling in the profile of official WeChat account, so that the system can easily judge. At present, WeChat search keywords are still a blue ocean, so you can consider using seo optimization to do it. 2, the collection tag function I don't know if you have noticed, WeChat changed the topic tag of WeChat official account to the collection tag. In order to improve consumers' overall reading experience of the collection and increase the reading volume and exposure of the historical articles of the official WeChat account, the collection label also has a continuous reading function at the end of the article. 3, customized services, automatic reply with the help of keywords When consumers have related needs and send them in the background through the official WeChat account, the system will push the most suitable service for users according to keywords. This model is different from manual customer service, but by establishing a huge keyword library and setting one or more groups of humanized words under each keyword to meet the needs of consumers to chat. Let consumers see the differentiated side of the enterprise. 4. Service number+customized menu+manual customer service WeChat service number opens the API interface of customized menu, and enterprises can customize the menu mode independently. In essence, the service number is close to the SCRM customer service system, aiming at providing more convenient services for enterprise users, changing the previous mode of mass message interruption on public platforms and becoming more people-friendly. This marketing model is suitable for after-sales service of enterprises, and provides users with good after-sales service through WeChat platform, thus increasing consumer satisfaction. The marketing content of this issue ends here. Want to know more about network marketing and brand promotion, please pay attention to "Guangzhou Shen Ying Network Technology Co., Ltd." ~ Shen Ying adheres to the service concept of "professional focus, win-win cooperation", insists on high-quality innovation and provides high-value services. At present, we have done SEO optimization and brand marketing promotion for many enterprises: multi-platform one-stop operation, spending one person's money has the effect of a professional team, making every effort to build brand competitiveness, rapidly enhancing brand influence, and constantly empowering and adding value to the brand.