The first overseas industrial park
20 12 on March 27th, the construction site of Yakarecheri Automobile Industrial Park in Sao Paulo, Brazil was a busy scene. The construction workers were sweating and working nervously.
"This industrial park is built solely by us, with a total area of 6,543,800 square meters, and the first phase has a built-up area of 6,543,800 square meters with an annual production capacity of 50,000 vehicles. After the second phase is completed, the final production capacity will reach 6.5438+0.5 million vehicles/year. It is expected to be completed and put into production in September 20 13. The first batch of models planned for production are Chery A 1 and Fengyun 2(A 13). " Jin Yibo, assistant general manager of Chery Automobile, told the Auto Business Daily reporter.
The reporter learned that, unlike other overseas assembly plants, Chery's project in Brazil is not only a simple component assembly, but more importantly, Chery will also invite manufacturers who supply their own components to set up branches around the vehicle assembly plant to directly provide components for Chery and realize localized production.
"Therefore, we call it an industrial park, not an assembly plant. After completion, it will be the first automobile industrial park established by our China automobile enterprises overseas. " Jin Yibo said.
And why did Chery build a factory in the form of an industrial park in Brazil? Jin Yibo said that the South American market represented by Brazil is the strategic focus of Chery's overseas development. However, the high tariff policy adopted by the Brazilian government at the end of last year affected the development of Chery Automobile in the Brazilian market. In order to break through Brazil's high tariff barriers, Chery Automobile decided to establish an industrial park in Brazil to realize localized production in the form of a complete industrial chain. It is reported that of the160,000 cars exported by Chery last year, 33,000 were exported to Brazil, an increase of more than 300% compared with 2065.438+00.
Experts from Beijing Automotive Economic Management Research Institute (the book Breakthrough-Study on the Overseas Development Strategy of China's Automobile Industry edited by Beijing Automotive Economic Management Research Institute will be published soon) told the Automobile Business Daily reporter that Brazil's economy is developing rapidly, its automobile development prospects are good, and it is also the automobile export base of South American countries, so it deserves the attention of China automobile enterprises. In 20 10, Brazil surpassed Germany to become the fourth largest automobile consumption market in the world, and in 20 1 10, Brazil replaced Algeria as the largest automobile exporter in China.
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Although Brazil, as the largest country in South China, is full of temptations to American car companies, according to the statistics of the Brazilian National Automobile Dealers Association, the national car sales in Brazil are 3,425,600 in 20 1 1 year, of which the cars from China only account for 1.8 1%. Obviously, for China car companies, the Brazilian market still has great development potential.
Therefore, Chery, Jianghuai, Great Wall, Lifan, Futian and other China car companies have made plans to increase their exports to the Brazilian market. However, Brazil's policy of increasing the tax rate of imported industrial products at the end of last year has become an obstacle for China car companies to further enter the Brazilian market.
Last September, 16, the Brazilian government announced that it would impose a 30% tariff on imported industrial products (there was a 90-day buffer period before the new tax rate was implemented, which means that the real implementation date of the new tax rate was February 2011/may). In order to exempt the 30% tariff, it must satisfy that 65% of the auto parts sold in Brazil are produced locally in Brazil or from other countries in South Africa.
"We originally expected that the car sales in Brazil will reach 60,000 in 20 12, but now we will reduce the expected sales to 30,000 due to the implementation of the new industrial product tax policy in Brazil." Zhou Biren, general manager of Chery International Company, told the media.
Localization of the solution
"In the past, when our car companies expanded overseas, in order to reduce the import cost, they generally cooperated with local dealers to establish CKD assembly plants, that is, parts were imported and assembled locally, because the international import tariffs on parts were usually lower than the import tariffs on whole vehicles, but after the Brazilian government adopted new tariff measures, this move did not work." Cui Dongshu, deputy secretary general of the National Passenger Car Market Information Association, told the Auto Business Daily reporter.
Experts in the industry pointed out that as a developing country market, consumers in Brazil still have a soft spot for economical cars, which is precisely the advantage of China car companies relying on "price to dominate the world". However, after the implementation of Brazil's new tariff policy, this advantage of China products has been seriously weakened, and the only solution is to implement localized production.
"In fact, the implementation of localized production is also a necessary stage for auto companies to expand overseas in the future. Only by achieving localized production can they truly gain a foothold in this market, just like foreign auto companies entering the China market. " Cui Dongshu said.
It is understood that internationally, foreign automobile giants usually adopt the strategy of importing the whole vehicle first, then assembling the parts, and finally moving their parts suppliers to the local area to implement localized production.
In March last year, a large number of small and medium-sized Japanese auto parts enterprises signed an agreement with the Danyang Municipal Government of Jiangsu Province, China, to establish an industrial park for Japanese auto parts enterprises in Danyang Economic and Technological Development Zone, so as to further realize the localized production of Japanese auto parts in China, and the technology research and development center of Japanese auto giant Toyota is located in Changshu City, Jiangsu Province not far away.
Recently, at the press conference held in Sao Paulo, Brazil, Wu Dejun, deputy general manager of Chery International Company, said: "The industrial park that Chery is building in Brazil can provide parts for the new automobile factory in the future. This can meet the standards of the Brazilian government, and the localization rate of vehicles assembled locally will reach at least 65%, thus avoiding paying industrial product tax. "
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