abstract of a thesis

With the rapid development and popularization of network technology and related electronic technology, there are more and more e-commerce enterprises. It has become a fashion to use the Internet to carry out business and network marketing activities, and it is also one of the most important means for modern enterprises to participate in international competition. The integration of internet marketing strategy and traditional marketing strategy is called "realizing line interconnection", which is also called the integration of strategic marketing and traditional marketing. Network marketing and traditional marketing are not contradictory. The combination of the two aspects can form multiple advantages, and cost saving is undoubtedly the biggest advantage.

With the improvement of people's living standards, people pay more and more attention to the home environment, so handicrafts are more and more valued and liked by people because they can beautify and embellish the home environment. However, due to the characteristics of handicrafts in different places, people can't travel, appreciate and buy them everywhere for various reasons. Therefore, combining handicrafts with e-commerce so that people can easily buy their favorite handicrafts without leaving home is becoming a potential economic development model.

Keywords: arts and crafts, network, sales

Directory:

I. Thread Theory 3

1. Introduction principles of arts and crafts e-commerce websites

Two. Website construction budget .........................................................................................................................................................................

1, demand analysis ...................................................................................................................................................................

Website target positioning ..............................................................................................................................................................................

Requirements for achieving goals ............................................................................................................................................................................

2. Factors to be considered in the online target market model

Three. website construction

1. Home page design

2. Inside page design ..........................................................................................................................................................................

3. Product display subsystem (product world)

4. Product database

5. Product search engine .......................................... 10

6. New special product promotion desk ...................................................... 10

Four. Website management system ..........................................................................................................................................................................

1. Customer Management Subsystem ................................................ 10

2. Online ordering subsystem ............................................................. 1 1

3. Online Payment Subsystem ................................................ 15

4. Information consulting service subsystem 16.

5. The survey feedback subsystem ................................................................... 17.

6. Backstage Support and Management ........................................................................................................................................................................

7. Host selection and access mode

5. Website sales methods &; after-sales service

1 online retail management method. . . . . . . ………………………………………………20

2. Select online market research tool 2 1

Three Principles of Online Brand Creation and Maintenance .........................................................................................................................................................................

4. Form selection, effect and characteristics of website advertising promotion design.

5 website scheme function selection

6 perfect after-sales service

Summary of graduation design of intransitive verbs

Seven. references

References:

1 Introduction to Electronic Commerce Electronic Industry Press, Author: Zhang Runtong

2. "E-commerce Application Example" Tianjin Science and Technology Press, author: Luo Xiaoyan, Fu Min, Liu Xinsheng.

3 "Technical Basis of Electronic Commerce", Tsinghua University Publishing House, author: Zhang Baoming.

4 "Electronic Commerce and Its Application", Guangdong Economic Publishing House, author: Wang Shijie.

5 "E-commerce Website Construction and Overall Example", Science Press, Author: Chen.

Author's comments:

I finally finished the first draft of this paper. Personally, I think the construction of e-commerce websites is generally reflected in it. However, due to the rush of time and my lack of knowledge of computers, there must be writing problems in the paper. I hope the teacher can give me advice. In addition, students comprehensively refer to the literature-level teaching summary:

You can evaluate and test the quality of an e-commerce website from the following aspects:

1) integrate the real-time and historical records of the target users of the website, and use the marketing database to conduct traffic analysis and data mining on the website.

2) Based on a detailed understanding of the preferences and behavior patterns of the target users, combined with the business theme of the website, analyze whether the website structure matches the application.

3) Check the connection quality between the website and the webpage.

4) Find the weak links and bottlenecks in the website structure through traffic analysis, and analyze the basic elements, performance, structure, pages and service quality of the e-commerce website.

5) Analyze the potential security risks in the website, and find out whether the portal is left unattended due to nonstandard and inferior applications. If so, put an end to it as soon as possible to reduce the risk, and put forward the corresponding operational measures.

6) Analyze the benefits of the website and predict the future of the website and the growth trend of the business.