Question 2: How to write an attractive title for the product? How to write attractive titles for products?
As we all know, the title is very important, and the keywords in the title are very important, because whether it is paid promotion or natural traffic, a good title can not only increase the store traffic by 200%, but also save most of the promotion funds. Because buyers are basically not aimless when visiting 1688, they will search in 1688 according to their own needs, and then the keywords of the title will play a decisive role. Then, we will tell you through a case, how to improve the store traffic by 200% through title optimization?
In the first step, we build a keyword library according to the six-step word formation.
First of all, we construct long-tail keywords according to six categories: attributes, brands, uses, materials, promotions and regions. This is the so-called six-step word formation Through these six categories, you can basically cover every keyword in all directions. Spring is coming, and chiffon shirts should be more beautiful. We take a chiffon shirt as an example to tell you how the long tail keywords of chiffon shirts are formed.
1, attributes generally refer to the composition attributes of a product, such as its size, length, thickness, etc. In terms of attributes, chiffon shirts, long-sleeved chiffon shirts and sleeveless chiffon shirts can be used as long-tail keywords; In order to deepen everyone's memory, I will give you a few more cases by the way. For example, you can use a 4G USB flash drive. For drinks, 500ml of juice can be used; 500ml apple juice, etc.
2, the brand is familiar to everyone. From the brand point of view, it can be Qiushui Yiren Chiffon Shirt or only Chiffon Shirt; If there is no brand chiffon shirt, you can also use the same brand, the same brand, the same TV movie and the same variety show to express the brand. For example, the same chiffon shirt of G.E.M.; For example, the same chiffon shirt in the Spring Festival Evening; For example, Ou Shili's same chiffon shirt; For example, your chiffon shirt from the stars; For example, the same chiffon shirt in Dongdaemun, South Korea and so on.
3. Regarding the purpose, the purpose of clothing is to wear, such as his wearing occasions, such as bottoming shirts; For example, his users, such as ladies' chiffon shirts and children's chiffon shirts, such as his use feelings, such as beautiful clothes and comfortable clothes, are all his purposes. For example, what do you mean by beautiful clothes? Self-cultivation and customization are all his goals, and at the same time, he is comfortable to wear, such as loose and casual; In addition, the use can also be displayed by the buyer's feelings after wearing it, such as slim, sexy, cute, temperament, intellectual and so on. It means slim, sexy and cute after wearing this dress. These can also form the long tail words of chiffon shirts, such as slim chiffon shirts, casual chiffon shirts, sexy chiffon shirts, cute chiffon shirts and so on.
4. For chiffon shirts, the word chiffon has specified his main material, but we can use his design to reflect his highlights, such as printed chiffon shirts, lace chiffon shirts, such as large V-neck chiffon shirts, stand-up chiffon shirts, rhinestone chiffon shirts and so on.
We buyers want to choose products with good quality and low price, so we often use the words "clearance", "packing", "explosion", "manufacturer" and "new style" to search. A package is very important to buyers, so every package promotion can always attract many new buyers, so everyone must write "package" in the title. In addition, you can also remember some combinations and use them in topics, such as 20 14 new models, factory specials, explosions, new products, clearance and so on.
6. For some buyers of 1688, they think that region is directly proportional to quality. For example, hangzhou sijiqing's clothing is very good, Guangzhou Shahe has the most jeans, and the design of South Korea's Dongdaemun is very avant-garde; Therefore, buyers will also choose manufacturers by geographical means; In addition, some buyers hope to find a wholesaler nearby, which can shorten the purchase time and help the iterative update of products. Because company names generally contain regionality, you can try to weaken this piece when setting the title.
attribute
brand
use
wood tissue
to promote sales
region
describe
Attributes generally refer to the composition attributes of products, such as size, length, thickness, capacity, etc.
Brands include not only registered brands, but also stars, brands, televisions and programs.
The purpose of clothing is to wear, so the occasion of wearing, the person wearing it, the feeling after wearing it and so on are all his purposes.
Materials include not only the materials that make up the clothing, but also the materials designed for him.
Some promotional measures of the factory, such as clearance, postage, new models and explosions ... >>
Question 3: I want to organize an activity, which is a full-court special. How to write the advertising language, you should make it clear.
What do you sell?
What is the special price?
Where is it?
Question 4: How to write the title of Taobao Baby 1? The rule of equivalent search terms tells us that when a baby has multiple attributes, the most closely related attribute should be written together with the baby's name. Whether the baby can be searched depends on whether the baby's title contains keywords and whether the keyword combination is correct. Close arrangement and keyword combination is a knowledge, which can improve the probability of your baby being searched.
2. empathy. When you name one of your treasures, you might as well put yourself in others' shoes. If you are a buyer and want to buy this product, which words will you search through Taobao to find her? What you can think is what many people can think of, so please use this keyword in the title.
3. Use special offers, promotions and other words to attract consumers' attention.
I believe you want to buy things when there are activities, so please don't be stingy with the prices of special offers, promotions, premium and listing promotions.
For example, if a new product goes on the market, it can greatly improve your turnover rate.
4. Taobao stipulates that the longest baby title cannot exceed 60 bytes, that is, 30 Chinese characters. In an ideal combination, the more keywords are included, the greater the probability of being searched.
Question 5: How to write an attractive "You buy it, I'll give it away for free"-"Full-court special, Wan Wenzhu buys one and gets three free"
Is this attractive enough? The activity description is that the buyer sends a small gift. Buy one get three free means, for example, buying a product from 500 yuan and giving three corresponding small gifts.
Question 6: How to write the title of the article to attract people? How to write the title of the article to attract people?
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Label:
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Classification: learning experience
What kind of article title is directly related to whether the article is clicked. SEO staff carefully study the optimization skills of article titles, which is the most important thing to improve traffic.
The title of the web page is displayed in the leftmost and topmost position of the browser. As we know, the title is regarded by search engines as the most important parameter to determine the theme of the current web page, and it is also the most important internal factor in SEO. At present, in common search engines, the title displayed is generally 60 characters, that is, 30 Chinese characters. If the title of your webpage is more than 30 words, the following pages will be truncated. Please pay attention to control this. The title of the article content page is generally the title of the article.
First, the choice of keywords
It is very important to comb and analyze the keywords before writing the title of the article. When we choose each keyword, we must consider two points, value and relevance. After grasping this, we can expand a keyword. Of course, it is easier for friends who know about this project or product, and you can expand it through related keywords. It doesn't matter if they are not familiar with this product. There are many methods that are very suitable for us to choose keywords.
1, the value type of the keyword
The value type of keywords is a key to our choice from a certain point of view. If a keyword has no value, we don't need optimization, so judging the value type of a keyword is a comprehensive factor. We can judge the value of a keyword from the aspects of search habits, Baidu index and the relevance of search results.
2. Relevance of keywords
For an e-commerce website, the product name may become another product just by changing a word, such as clothes and uniforms, so you must pay attention to this when you do it. Even if you don't know much about it, you can find someone who knows about this project, otherwise you will spend a lot of manpower and material resources in the end and eventually go in the opposite direction.
3. User experience
Whether it meets the user's search habits and requirements, whether people will use other keywords to search, understand their thoughts and meanings, and make choices for different netizens.
Second, the keyword matching degree
Keyword matching degree mainly refers to the degree of integration between the title and the keyword you are searching for in the web page where the search results appear when you search for a keyword in SE.
For example, if we search for "Bo Baiyou" in the search engine, then if our title happens to be "Bo Baiyou", then our titles are completely consistent, then our title matching degree is 100%.
For example, if our title is Bobaiyou blog, then we are completely consistent in a sense. However, if the search engine gives word segmentation weight to the title, the result will often produce another effect, and the matching degree of the title may be only 70%.
For search engines, when the titles with high matching in search results are given the most consistent search engine ranking, of course, other factors are excluded here. Therefore, we should attach great importance to the combination of each long-tail keyword and the choice of each word, because even if one word is wrong, it is likely to be another result.
How to combine the keywords of an article to get a better ranking?
In fact, everyone is more concerned about this. For us, publishing every article has its existence value, so we should analyze and consider it when choosing articles and themes. The most important thing is to be able to combine every keyword selected in keyword analysis and selection into every article. That's the point.
1, concise title
As mentioned earlier, the title has a matching degree to the search results, so the long tail keywords, in particular, must be well done, simple and clear, and do it around a theme. Too long a title will dilute the keyword density.
2. The text before the title of the article
When combining keywords, we should pay attention to the importance of the first few words. Friends who do SEO know that the higher the keyword, the more the search engine will give ... >>
Question 7: How to make the recruitment slogan attractive? 1. If you don't know the cashier, please don't look. (This is the title of the print advertisement)
2. Recruit financial fans here!
Please avoid those who are not sensitive to money. 4. Recruit talents to attract wisdom: This position is getting richer and richer.
5. Do you want to manage the galaxy? This way, please
6. People who treat money like dirt have jobs.
7. Your job is to collect colored paper with numbers printed on it.
Question 8: How to write an attractive title 1? The title is short and pithy.
I find that many people write articles with long titles, and the titles they write don't highlight anything, which will make users feel bored and unclear. When we write the title of an article, we should write it succinctly so that people can know it at a glance.
Example: Is it good or bad to make a weight loss plan?
Title description: 1 It is easier to arouse readers' interest by using questions as titles; It's easier to attract people's attention by using this vernacular as a title, just like chatting with readers.
Second, the title is negative.
Everyone hates being denied, and denial will make people feel uncomfortable. When we use the words "no, no, no" in the title of an article, such articles will generally be shared more.
For example, if you haven't done this, don't say you are a woman.
Title description: The negative words are well used in the title to attract users' attention and make users interested in those things in the article.
Third, the title is digitized.
People are very sensitive to numbers, which often record our efficiency. Using numbers in the title of an article is a shortcut. The bigger the number of the title, the wider the spread, so don't use Chinese if you can use numbers in the title.
Example of the topic: 10 sports that can be done at home.
Caption: The content of the article is well described in the title, and it has also been digitized, so that the user can have a general understanding of the content of the article through the title, and it will also make him interested in the 10 movement.
Fourth, the title is personalized.
In this era of network information flooding, many users will directly filter out too common titles, let alone read your articles. At this time, it is necessary to arouse the curiosity of users through the title.
Question 9: Discount Subtitle I want to write a paper on discount, and I don't know how to choose an attractive and novel topic. 1. Accuracy and appropriateness
The title of the paper requires accurate expression of the content of the paper and appropriate reflection of the scope and depth of the research.
Common faults are: too general, the topic is not deducted. For example, the' study of metal fatigue strength' is too general, and if it is changed to the specific object of study, it should be put forward. The effect will be much better, such as' Study on Fatigue Strength of Nickel-containing Famous Alloy Materials', and the title will be much more appropriate. Another example:' Study on the Effect of Al and Ti Content in 35Ni-15Cr Superalloy on Long-term Properties and Microstructure Stability at High Temperature' is too long and inaccurate. What is the meaning of 35Ni- 15Cr in the title? It's puzzling. Is it a percentage? Is it a weight ratio? Volume ratio? Metal grade? Or something else, I don't know, it's called ambiguity. The solution is to clearly show the content of the paper from the reader's point of view. If the above title refers to the percentage content, it can be explained in the text, not in the title, and the title only needs to reflect the fact that it contains Ni and Cr. The reference modification scheme is: "Effect of Al and Ti contents in Ni and Cr alloys on high-temperature properties and microstructure stability".
The key problem is that the topic should be closely related to the content of the paper, or that the content of the paper should match and be closely related, that is, the topic should be deducted and the article should be deducted. This is the basic principle of writing a thesis.
Two. brief and to the point
Try to use fewer words in the topic and choose words carefully. As for the number of words that meet the requirements, there is no uniform' hard' regulation. It is generally hoped that the title of the paper will not exceed 20 words. However, the pursuit of fewer words should not affect the proper reflection of the topic in content. When there is a spear between the two, it is better to use more words and express them as clearly as possible.
The common tedious titles are:' Study on rapid analysis method of chemical composition of molten steel'. In this kind of topic, omitting the words' about' and' research' will not affect the expression. As a paper, what aspects of research and investigation does the general contractor include, so the above topic can be refined as' rapid analysis of chemical composition of molten steel'. In this way, the number of words is reduced from 2 1 to 12, which is clear and concise to read.
If the short title is not enough to show the content of the paper or reflect the nature of a series of research, it can be solved by positive and negative titles, and the specific experimental materials, methods and contents can be supplemented by adding negative titles, so that the titles can be enriched and accurate, rather than generalized. Like what? Quot Dynamic Characteristics of Active Dislocation Groups —— (Subtitle) Computer Simulation of Sliding Characteristics of Active Dislocation Groups.
3. The extension and connotation should be appropriate.
"Extension" and "connotation" are concepts in formal logic. The so-called extension refers to every object reflected by a concept; The so-called connotation refers to the reflection of the unique attributes of each conceptual object.
If we don't consider the logical application of extension and connotation when putting forward a proposition, there may be fallacies, at least it is inappropriate. For example, there is a logical error in the topic of' rational design of rural whole, livestock and machine power combination'. The extension of' people' in the title may be young adults, or it may refer to infants, young children or the elderly, because the latter is also? Quot and' person' is not a person with the ability to work, which obviously does not belong to this proposition, so it is inappropriate to use' person' in a broad sense in its extension. Similarly,' livestock' can refer to cattle, sheep and pigs. Where have you seen sheep and pigs plowing and grinding flour? So it is also a mistake of improper extension. Among them, because of the use of' labor' and' animal power', it will not be misunderstood as those objects that are incapable of working and cannot be used.
Although the title of the paper is in the first eye-catching position to attract readers' attention, there is still the problem of whether the title is eye-catching, because the words used in the title and the content expressed are eye-catching, and the effect is far from the same.
The text is the theory of a paper, which belongs to the main body of the paper and occupies the largest length of the paper. The creative achievements or new research achievements embodied in this paper will be fully reflected in this part. Therefore, this part is necessary ... >>
Question 10: How to write an advertisement title that quickly attracts customers? No matter what kind of advertisement, the reader's first impression-that is, the first image they see, the first sentence they read and the first voice they hear-may be the key to the success or failure of this advertisement. If the first impression is boring or has nothing to do with you, then this advertisement will not attract relevant customers.
The first impression of print advertisements depends on the title and visual design. The first impression of a brochure depends on the cover. For radio or TV advertisements, the first impression depends on the first few seconds of the broadcast. For a company website, the first impression depends on the design of the home page. Headline is the most important element in most advertisements, which can determine whether readers will see advertisements or not. Generally speaking, four times more people read the headlines than the text. In other words, your headline value accounts for 80% of the entire advertising budget. If your advertising title doesn't achieve the sales effect, it can be said that you have wasted 80% of the customer's advertising budget.
When writing advertising headlines, you should follow the following four principles. After writing the headlines, you should score according to these four principles to see if the headlines you write can attract relevant customers.
1, sense of urgency
A sense of urgency is to give readers a reason to take immediate action. You can add a time element to the title to create a sense of urgency. You can also create a sense of urgency through limited time offers, such as discounts or gifts before a certain date.
2. uniqueness
Powerful advertising headlines either describe new things or present what readers hear in a brand-new way. For example, why do they have beautiful skin, which is completely different from the old bathrobe with a 10% discount.
3, clear and specific
It can fascinate readers and further read the text of the copy, and even pay for it.
4. Actual benefits
A good headline will tell readers about their interests and provide practical benefits, such as welcome to the cheap travel network and tell readers that the benefit is "saving money"